Urban Decay Alice Through the Looking Glass Eyeshadow Palette Review, Photos, Swatches

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette ($60.00 for 0.80 oz.) includes twenty eyeshadows–all “brand new” according to Urban Decay–arranged by character, going down in columns. Visually, it doesn’t seem like an immediately comprehensive palette, but I think you can get a variety of looks out of it afterall, though they will skew warm or otherwise brighter and more colorful. There are a couple of shades that seem more than similar to past shades released by the brand (Duchess is the worst offender). I wish they would have opted for either Looking Glass/Lily/Royal Flush and added a light and more mid-tone beige or taupe shade for transition and highlighting (on different skin tones). The more shimmery shades in the palette were really nice, but the more colorful, more matte shades were dusty and thin and require primer to apply well (personally, I didn’t find UD’s primer sufficient–they needed a stark white base). Worth noting, the colorful mattes have a thinner consistency that makes them less blendable next to the denser shimmers (there’s a disconnect in how they smooth over one another). Dream On really only functions if used with a damp brush or over an adhesive base. The third row is exceptionally good, and I really wish the rest of the palette was that impressive, so it leaves me with a myriad of feelings, because there are some really amazing shades in the palette… and some real misses. The palette will be available at Urban Decay on May 1st and other retailers to follow after that.

Looking Glass is a light pink with a soft, frosted finish. It had good color payoff with a soft, smooth texture that was very slightly dusty but didn’t have any fall out when applied. The color wore well for seven and a half hours on me. MAC Dance Flowers Dance (LE, $23.00) is more shimmery (95% similar). Tom Ford Beauty Violet Argente #1 (Eye Color) (LE, ) is less shimmery, lighter (95% similar). Too Faced Taffy (LE, $16.00) is more shimmery, brighter (95% similar). Too Faced Pink Cheeks (LE, $16.00) is warmer (90% similar). Dior Trafalgar #1 (PiP, ) is more shimmery (90% similar). Bad Habit Sirius (PiP, ) is more shimmery (90% similar). Clarins Garden Escape #5 (LE, ) is more shimmery (90% similar). MAC Sweet Lust (P, $17.00) is more shimmery, darker (95% similar). Pat McGrath Skinshow Glow (PiP, $25.00) is more shimmery, darker, warmer (90% similar). LORAC Chiffon (LE, $19.00) is less shimmery (90% similar). Marc Jacobs Beauty The Tease #5 (PiP, ) is more shimmery, darker (90% similar). Natasha Denona Juneau (145S) (DC, $29.00) is more shimmery, darker (90% similar). Tom Ford Beauty Lilac Dream #1 (PiP, ) is more shimmery, lighter (85% similar). MAC Enchanted Beauty (LE, $17.00) is lighter, more muted (85% similar). Dior House of Pinks #1 (LE, ) is less shimmery, lighter (85% similar). Dior Blazing Gold #2 (LE, ) is more shimmery, lighter, cooler (85% similar). See comparison swatches / view dupes side-by-side.

Hatter is a bright, grassy green with subtle, warm undertones and a satin shimmer. It looked more matte applied to the skin than satiny. The texture was soft to the touch but quite dusty and looser overall, which resulted in the color sheering out with something for it to grab onto (like a tacky primer or base). I did not find it sufficient to use Urban Decay’s (Anti-Aging) Primer with it–the color was still faded and somewhat uneven. What color translated to the lid lasted for seven and a half hours. ColourPop Cusp (P, $6.00) is more shimmery (90% similar). Make Up For Ever S312 Mint Green (DC, $21.00) is lighter (95% similar). MAC Hajar Karim (LE, $17.00) is less shimmery, darker, warmer (85% similar). Natasha Denona Exotic (LE, $29.00) is more shimmery, darker (90% similar). Urban Decay Lightyear (PiP, $20.00) is more shimmery (85% similar). Illamasqua Fledgling (P, ) is less shimmery, brighter, warmer (85% similar). BH Cosmetics Club Tropicana #2 (LE, ) is more shimmery, lighter (80% similar). Give Me Glow Zack (P, $7.00) is more shimmery (80% similar). Inglot #384 (P, $6.00) is less shimmery, darker, warmer (80% similar). ColourPop Made in the Shade (LE, $4.50) is less shimmery, lighter, cooler (80% similar). Clionadh Forest Heart (P, $6.00) is more shimmery, darker, cooler (80% similar). ColourPop HWY (LE, $4.50) is lighter (80% similar). Make Up For Ever #53 (DC, $20.00) is darker (80% similar). NARS Mad Mad World #2 (DC, $25.00) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Lily is a light, iridescent pinky-beige with subtle, warm undertones and a cooler, frosted sheen. It had semi-opaque pigmentation with a soft, lightly powdery texture that applied decently to the skin. The color wore for seven hours on me. Sephora Rose Quartz (LE, ) is warmer (95% similar). Urban Decay Flatline (LE, $19.00) is darker (95% similar). Too Faced Pink Pearl (LE, $16.00) is darker (95% similar). Too Faced Pink Frosting (LE, $16.00) is more shimmery (95% similar). Dior Rose Garden #3 (LE, ) is lighter (95% similar). Makeup Geek Whimsical (P, $9.99) is less shimmery, lighter (95% similar). Sephora Ex-boyfriend (LE, ) is cooler (95% similar). Too Faced Poodle (LE, $16.00) is less shimmery, lighter (95% similar). MAC Harpooned Heart (LE, $17.00) is darker, warmer (90% similar). MAC Young Venus (LE, $20.00) is darker, cooler (90% similar). Dior Magnify #2 (PiP, ) is less shimmery, warmer (90% similar). Wet 'n' Wild Petalette #4 (PiP, ) is darker (90% similar). Too Faced Delightful (LE, $16.00) is warmer (90% similar). Urban Decay Blur (PiP, $19.00) is darker, warmer (90% similar). Dior Devilish #2 (LE, ) is less shimmery, lighter, cooler (90% similar). ColourPop Cherries Jubilee (LE, $6.00) is less shimmery, lighter (90% similar). Bad Habit Illuminate (PiP, ) is more shimmery (90% similar). Make Up For Ever I902 Quartz (DC, $21.00) is less shimmery (90% similar). Terra Moons Andromeda (P, $8.00) is more shimmery, lighter (90% similar). Pat McGrath Astral White (PiP, $25.00) is more shimmery, darker, more muted (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Heads Will Roll is a bright, medium blue-teal with cool undertones and a gold micro-sparkle over a matte finish. It is mostly matte in reality, as the sparkle gets lost and drops during initial application (or gets stuck between the brush bristles). It is silky and finely-milled but dusty and thin, so the color does sheer out when applied to the skin without a lightly tacky base–again, the brand’s own primer didn’t amplify the color much more than it appeared on bare skin, but it did make it appear more even and less dry on. It lasted for seven and a half hours on me. MAC Robin's Egg (LE, $17.00) is less shimmery, darker, warmer (85% similar). Make Up For Ever S234 Azure Blue (DC, $21.00) is less shimmery, darker (95% similar). ColourPop Runnin' Thru the Six (LE, $6.00) is darker (90% similar). Kaleidos Forcefield (PiP, ) is less shimmery, cooler (90% similar). ColourPop Ibiza (LE, $6.00) is more shimmery (85% similar). ColourPop Ice Cold (PiP, $4.50) is less shimmery, warmer (85% similar). ColourPop Lovely Luau (LE, $4.50) is less shimmery, lighter (85% similar). Natasha Denona Powder Blue (84V) (PiP, $29.00) is less shimmery, darker, more muted (85% similar). Make Up For Ever D236 Lagoon Blue (P, $17.00) is more shimmery (85% similar). Coloured Raine Energy Boost (LE, $6.99) is less shimmery, warmer (80% similar). Anastasia C2 (Norvina Mini Vol. 3) (LE, $12.00) is less shimmery, darker, warmer (80% similar). KVD Beauty Hyperballad (LE, ) is darker, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Time is a subdued, medium black with cool undertones and fine navy blue and teal micro-shimmer that gives it a lighter, bluer coloring. The texture is soft, smooth, and thin, but it doesn’t sheer out a lot. I did notice, however, that the shimmer often blends beyond the darker base color, so you will want to use this with a tackier base to maintain the intensity of the shimmer. The color lasted for eight hours. Tarte First Impressionism (LE, ) is less shimmery, darker (95% similar). Charlotte Tilbury Midnight Seduction (LE, ) is darker (90% similar). Marc Jacobs Beauty The Parisienne #2 (LE, ) is lighter, brighter, cooler (90% similar). Makeup Geek Sorcery (P, $9.99) is more shimmery, lighter (90% similar). MAC Celestial Peak (LE, $17.00) is lighter (90% similar). Anastasia Denim Smokey (P, $12.00) is lighter, warmer (90% similar). Pretty Vulgar Silver Spoon (PiP, ) is warmer (90% similar). LORAC Slate (PiP, $19.00) is darker (90% similar). NARS Night Rhythm (LE, $19.00) is more shimmery, lighter, warmer (85% similar). bareMinerals Nightfall (LE, ) is lighter, brighter, cooler (85% similar). Sydney Grace Slayed (P, $6.25) is more shimmery, lighter, warmer (85% similar). MAC No Taboos (LE, $22.00) is darker (85% similar). Tarte Riptide (LE, ) is darker, more muted, cooler (85% similar). Anastasia Prussian Blue (P, $12.00) is more shimmery, lighter, warmer (90% similar). Sephora Sketch (LE, ) is more shimmery, lighter, warmer (80% similar). Urban Decay Occupy (LE, $19.00) is lighter (90% similar). Tom Ford Beauty Emerald Lust #4 (LE, ) is less shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.

Reflection is a light-medium peach with warm undertones and a matte finish. It had decent to good color payoff with a soft, silky, and blendable texture that wasn’t too soft or too firm in the pan. This shade was easy to work with and applied well, while the color showed signs of fading after eight hours of wear. KVD Beauty Fringe (LE, ) is darker (95% similar). ColourPop The One (PiP, $4.50) is lighter, cooler (95% similar). Buxom 5" Stiletto (LE, $12.00) is cooler (95% similar). Too Faced Reindeer (LE, $16.00) is lighter (95% similar). Natasha Denona First (PiP, ) is warmer (95% similar). Too Faced Georgia (PiP, $16.00) is darker, brighter (95% similar). ColourPop Go With the Flow (PiP, $4.50) is lighter, warmer (90% similar). Natasha Denona Bermuda (130CM) (PiP, ) is darker, warmer (90% similar). Viseart Letterbox (PiP, ) is lighter, warmer (90% similar). Chanel Elemental #4 (PiP, ) is darker, warmer (90% similar). MAC Sweet Praline (LE, $22.00) is lighter (90% similar). Urban Decay ABC Gum (DC, $19.00) is lighter (90% similar). Viseart Languor (LE, ) is lighter (90% similar). Make Up For Ever M534 Oat (DC, $21.00) is lighter (90% similar). MAC Endless Frequency (LE, $17.00) is darker, warmer (90% similar). ColourPop Top Down (Wild Nothing) (LE, $4.50) is lighter (90% similar). Natasha Denona Vega (111CM) (PiP, ) is darker (90% similar). MAC Art Thera-peachy (P, $23.00) is darker, cooler (85% similar). Smashbox Supermodel (PiP, ) is darker (85% similar). Tarte Chic (PiP, ) is darker, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Gone Mad is a muted, dark purple with subtle, warm undertones and a smattering of lighter purple micro-sparkle over a primarily matte finish. It was dusty, semi-sheer, and difficult to blend. The color lasted for seven hours before fading. Urban Decay Faded (LE, $19.00) is more shimmery, lighter, brighter (95% similar). Tom Ford Beauty Pretty Baby #2 (PiP, ) is more shimmery, lighter, warmer (90% similar). MAC Indian Ink (P, $17.00) is brighter (90% similar). Wet 'n' Wild Secret Garden Rendezvous #3 (LE, ) is lighter, cooler (85% similar). Urban Decay Groovy Potential (LE, $19.00) is more shimmery, lighter, warmer (85% similar). Chanel Douceur et Serenite #3 (LE, ) is more shimmery, lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Duchess is a light-medium, yellowed peach base with a warm pink shift paired with a frosted finish. It had good color payoff with a soft, smooth, lightly dense texture that applied well and was easy to blend out. It wore well for eight hours. Fyrinnae Winter Sunrise (P, $7.00) is less shimmery (95% similar). Makeup Geek Mai Tai (DC, $6.00) is less shimmery, darker (95% similar). MAC Motif (P, $17.00) is less shimmery (90% similar). Make Up For Ever I524 Pinky Beige (DC, $21.00) is less shimmery (90% similar). Urban Decay Fireball (DC, $19.00) is less shimmery, darker (90% similar). ColourPop Ladybug (LE, $6.00) is lighter (90% similar). Pat McGrath Pale Fire (DC, $25.00) is darker, warmer (85% similar). NARS Goddess (P, $28.00) is more shimmery, warmer (85% similar). Dior Mirage #3 (LE, ) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Bandersnatch is a subdued, dark blue with cool undertones and a matte finish. It had semi-opaque pigmentation paired with a very lightly dusty texture, but it wasn’t as hard to work with as some of the other colorful matte shades were. It lasted for eight hours on me. ColourPop True Blue (LE, $4.50) is lighter, cooler (90% similar). Inglot #336 (P, $6.00) is cooler (90% similar). LORAC Navy (PiP, $19.00) is darker (90% similar). Smashbox Azure (LE, ) is darker (90% similar). ColourPop Clued In (PiP, $4.50) is brighter (80% similar). Sydney Grace Nightfall (P, $5.25) is lighter, cooler (80% similar). See comparison swatches / view dupes side-by-side.

Dream On is a sheer, medium mauve purple with warm undertones and a glittery finish. It had sheer coverage and resulted in a ton of fall out within the first few hours of wear, while the color itself showed signs of creasing after six hours. I would try patting this over another eyeshadow or else using a glitter adhesive to make it manageable/usable in practice. Buxom Patent Leather (P, $12.00) is darker (90% similar). NABLA Cosmetics Ground State (P, $8.00) is darker (90% similar). Stila Cloud (P, $24.00) is darker (90% similar). Too Faced The Strip (LE, $16.00) is less shimmery, lighter (90% similar). Urban Decay Bordello (DC, $19.00) is warmer (85% similar). MAC Metalmauve (LE, $17.00) is less shimmery, darker (85% similar). Too Faced Mauvelous (LE, $16.00) is warmer (85% similar). Stila Enigmatic (LE, $24.00) is darker, cooler (85% similar). MAC Tendersmoke (LE, $17.00) is less shimmery, darker (80% similar). MAC Tide 'n' Seek (Magic in Your Eyes) (LE, $20.00) is more shimmery, darker (80% similar). Fenty Beauty Patti Cakez (PiP, ) is less shimmery, darker, warmer (80% similar). Ardency Inn Disco (DC, $21.00) is less shimmery, darker (80% similar). Charlotte Tilbury The Uptown Girl #2 (PiP, ) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Dormouse is a medium-dark brown with warm, reddish-orange undertones and a mostly matte finish. It had semi-opaque color payoff, which was buildable in practice, paired with a really silky, smooth, and blendable texture. Though the payoff was underwhelming, I didn’t notice it as much when I started applying it on the eye. The color started to fade after eight hours of wear. ColourPop Grounded (PiP, $4.50) is less shimmery (95% similar). Anastasia Bengal (P, $12.00) is darker (95% similar). Urban Decay Hot Spell (PiP, $19.00) is lighter (95% similar). Huda Beauty Sandalwood (Remastered) (PiP, ) is less shimmery (95% similar). ColourPop Maple Syrup (LE, $4.50) is less shimmery (95% similar). Too Faced City Lights (LE, $16.00) is darker (95% similar). NARS Dominant (DC, $25.00) is cooler (95% similar). ColourPop Mo Problems (LE, $4.50) is cooler (95% similar). MAC Dada Issues (PiP, $17.00) is less shimmery (95% similar). Makeup Geek Sora (LE, $6.00) is darker (95% similar). Anastasia HOE (LE, $12.00) is less shimmery (95% similar). Too Faced Peanut Butter (PiP, $16.00) is darker (95% similar). Anastasia RTW (P, $12.00) is darker (95% similar). Urban Decay Riff (DC, $19.00) is darker (90% similar). LORAC Dream Girl #2 (LE, $19.00) is more shimmery, warmer (90% similar). ColourPop Boheme (Gemini) (LE, $4.50) is less shimmery, cooler (90% similar). MAC One to Watch (DC, $21.00) is more shimmery (90% similar). LORAC Melon (LE, $19.00) is lighter (90% similar). ColourPop Pulling Strings (PiP, $4.50) is darker, cooler (90% similar). Too Faced Passports and Pineapples (PiP, $16.00) is less shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Paradox is a bright, medium orange with warm, golden undertones and a frosted sheen. The texture was smooth, almost cream-like, and easy to blend out, while the color payoff was fantastic. This shade wore well for eight hours. ColourPop Starshine (LE, $4.50) is more shimmery (95% similar). ColourPop Sand Castle (LE, $4.50) is lighter, warmer (95% similar). Viseart Orange Topaz (PiP, ) is lighter (90% similar). Sydney Grace Orange Slush (P, $6.25) is more shimmery, darker, warmer (90% similar). Make Up For Ever ME734 Tangerine (P, $17.00) is darker (90% similar). ColourPop Squeeze Me (PiP, $4.50) is lighter, warmer (90% similar). ColourPop One by One (LE, $6.00) is lighter (90% similar). Melt Cosmetics Mariposa (LE, ) is less shimmery, darker, warmer (90% similar). Morphe Sauce (PiP, ) is darker, brighter (90% similar). MAC Mischief Minx (LE, ) is darker (80% similar). Make Up For Ever Smelted (LE, ) is less shimmery, darker, warmer (90% similar). ColourPop Salt Water (P, $4.50) is less shimmery (95% similar). Terra Moons Hurricane (P, $6.00) is more shimmery, darker, warmer (90% similar). BH Cosmetics Club Tropicana #1 (LE, ) is more shimmery, cooler (90% similar). Smashbox Torch (PiP, ) is less shimmery, darker (85% similar). ColourPop 6AM (LE, $6.00) is less shimmery, cooler (90% similar). Make Up For Ever I722 Mandarin (DC, $21.00) is less shimmery, lighter, brighter (90% similar). ColourPop The Aries (P, $4.50) is darker (90% similar). Urban Decay Independent (LE, $19.00) is less shimmery, darker, warmer (85% similar). Juvia's Place Marrakesh (P, ) is more shimmery (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Kingdom is a slightly muted, medium-dark rosy brown with warm undertones and a frosted finish. It had great color payoff, and the texture was soft, finely-milled, and smooth, which made it apply and blend on the skin. It started to fade after eight hours of wear. Tom Ford Beauty Orchid Haze #2 (PiP, ) is darker (90% similar). Tom Ford Beauty Warm (Winter 2016) Eyeshadow #3 (LE, ) is darker (95% similar). Tarte Vixen (LE, ) is less shimmery, darker, warmer (85% similar). BH Cosmetics Foil Eyes #14 (PiP, ) is more shimmery, darker (90% similar). Make Up For Ever ME612 Silver Brown (P, $17.00) is more shimmery, darker (90% similar). Charlotte Tilbury Legendary Muse #4 (LE, ) is darker (90% similar). Too Faced Cobbler (PiP, $16.00) is less shimmery (90% similar). Guerlain Electric Look #6 (LE, ) is less shimmery, darker, warmer (90% similar). Hourglass Smoke (P, $29.00) is cooler (90% similar). Make Up For Ever ME612 Silver Brown (DC, $21.00) is darker (90% similar). MAC Pink Sensibilities #1 (LE, $21.00) is darker (90% similar). Guerlain Coque d'Or #3 (DC, ) is darker (85% similar). Natasha Denona Star Bronze (139CP) (LE, ) is more shimmery, darker (85% similar). MAC Sable (P, $17.00) is darker (85% similar). Chanel City Lights #1 (LE, ) is darker, cooler (85% similar). Wet 'n' Wild Rose in the Air #2 (PiP, ) is less shimmery, darker (85% similar). Natasha Denona Supernova (114DC) (PiP, $29.00) is less shimmery, darker (85% similar). MAC La Vida Mocha (PiP, $17.00) is less shimmery, darker, warmer (85% similar). BH Cosmetics Foil Eyes 2 #6 (PiP, ) is darker (85% similar). Viseart Litha (LE, ) is lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Salazen Grum is a bright, medium red with warm, coppery undertones and a frosted, almost metallic finish. It had intense pigmentation with a dense, buttery, and smooth consistency. The color applied well to bare skin and lasted for eight hours. Viseart Nuance #6 (PiP, ) is less shimmery, darker (95% similar). Urban Decay Supersonic (LE, $19.00) is less shimmery, darker, cooler (95% similar). Makeup Geek Anarchy (DC, $6.00) is less shimmery (95% similar). Anastasia Wiggalese (LE, $12.00) is less shimmery, darker, cooler (85% similar). Viseart Boheme Dream #9 (LE, ) is less shimmery, darker (90% similar). Kevyn Aucoin Heat (LE, ) is less shimmery, darker, cooler (90% similar). KVD Beauty Rapture (LE, ) is more shimmery, lighter (85% similar). ColourPop Peace of Mind (PiP, $4.50) is darker, cooler (90% similar). Chanel Éclat Énigmatique #4 (LE, ) is less shimmery, darker (90% similar). Charlotte Tilbury Pillow Talk Dream Eyes (Enhance) (LE, ) is darker, cooler (90% similar). Sephora Miss Minnie (LE, ) is less shimmery, darker (90% similar). Urban Decay Attitude (LE, $19.00) is less shimmery (90% similar). Fenty Beauty Bottle Service (LE, ) is less shimmery, cooler (90% similar). LORAC Sunrise (LE, $19.00) is less shimmery, lighter, cooler (90% similar). ColourPop Our Secret (LE, $4.50) is more shimmery, darker, cooler (90% similar). Natasha Denona Phlox (PiP, $29.00) is less shimmery, darker, cooler (90% similar). Natasha Denona Claret (274M) (LE, $29.00) is less shimmery, darker, cooler (90% similar). Viseart Clove (PiP, ) is darker, cooler (90% similar). Sephora Brick (PiP, ) is darker (90% similar). Bad Habit Flare (PiP, ) is less shimmery, cooler (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chronosphere is a muted, bronzy brown with subtle, warmer undertones and a frosted sheen. It had great pigmentation with a very soft, blendable consistency that wasn’t too firm or too soft in the pan. This shade blended out effortlessly and wore well for eight and a half hours. Urban Decay Snakebite (DC, $19.00) is cooler (95% similar). MAC Moodmaker (LE, $17.00) is lighter (90% similar). Urban Decay Darkhorse (DC, $19.00) is less shimmery, darker (90% similar). MAC Golden Petals Scattering (LE, $17.00) is more shimmery, lighter, warmer (90% similar). ColourPop Boxer (P, $4.50) is lighter, brighter, warmer (90% similar). Too Faced Buche de Noel (LE, $16.00) is warmer (90% similar). Tarte Magic (PiP, ) is darker (90% similar). Chanel Tisse Mademoiselle #4 (PiP, ) is less shimmery, darker (90% similar). MAC Luxury Cachet (LE, $17.00) is lighter, cooler (90% similar). Clinique Cocoa Pop (P, $17.00) is less shimmery, lighter (90% similar). Smashbox Hell Ya (PiP, ) is cooler (90% similar). Pat McGrath Blitz Brown (LE, $25.00) is less shimmery, darker (90% similar). Tarte Boss (PiP, ) is more shimmery (90% similar). MAC Pretty It Up (LE, $21.00) is more shimmery (90% similar). Too Faced Biscotti (LE, $16.00) is warmer (85% similar). Milani Sweeter Than Chocolate (PiP, $5.99) is cooler (85% similar). bareMinerals Ritzy (LE, ) is more shimmery, darker, warmer (85% similar). Guerlain Les Precieux #4 (LE, ) is lighter (85% similar). ColourPop Noontide (PiP, $6.00) is darker, cooler (85% similar). Too Faced Cold Brew (LE, $16.00) is lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Metamorphosis is a medium, periwinkle blue with cool undertones and a satin finish. The shimmer, again, is hard to notice on the lid, and it seemed to help it blend out a bit better and appear less chalk-like on than it would have if it was a pure matte finish. The texture was thin, dusty, and prone to sheering out. It didn’t build-up well, and I could only get semi-opaque coverage out of it if I used a tacky, white base–regular primer didn’t solve all of its issues. Hello Kitty Dear Daniel (LE, ) is darker (95% similar). Urban Decay Computer Blue (LE, $19.00) is less shimmery, lighter (95% similar). Buxom Luxe Life (P, $12.00) is darker (95% similar). ColourPop Water (LE, $4.50) is less shimmery, darker (90% similar). ColourPop Da Ba Dee (PiP, $4.50) is less shimmery, darker (90% similar). ColourPop Piece of Cake (P, $4.50) is darker, cooler (85% similar). MAC Atlantic Blue (P, $17.00) is darker (85% similar). LORAC Denim (LE, $19.00) is darker (85% similar). ColourPop On Paper (PiP, $4.50) is less shimmery, brighter (85% similar). Sephora Storm (PiP, ) is less shimmery, darker, more muted (85% similar). LORAC Blueberry Scone (LE, $19.00) is less shimmery, lighter (85% similar). Give Me Glow Wink (P, $7.00) is less shimmery, darker (85% similar). ColourPop I'm Chillen (LE, $4.50) is less shimmery, darker (85% similar). Sephora + Pantone Universe Serenity (LE, ) is lighter (85% similar). Coloured Raine Jet Set (DC, $6.99) is darker (85% similar). Glaminatrix Bluebell (P, $7.30) is less shimmery, lighter (85% similar). Sugarpill 8-Bit (PiP, ) is less shimmery, lighter (85% similar). MAC Heroine (LE, $17.00) is darker (85% similar). Viseart Cornflower (13) (LE, ) is less shimmery, darker (85% similar). ColourPop The Aquarius (P, $4.50) is less shimmery, darker, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Cake is a medium-dark, fuchsia pink with cool undertones and a pearly sheen. It had good color payoff with a soft, smooth, and blendable texture that applied well to bare skin. This shade wore well for eight hours. Buxom Party Girl (P, $12.00) is less shimmery (95% similar). Too Faced Totally Fetch (PiP, $16.00) is warmer (95% similar). Too Faced I Love TF (LE, $16.00) is more shimmery, lighter (95% similar). BH Cosmetics Club Tropicana #23 (LE, ) is more shimmery (95% similar). Urban Decay Gossip (LE, $19.00) is less shimmery, darker, more muted (90% similar). Too Faced New Money (LE, $16.00) is lighter (90% similar). Urban Decay Wildheart (PiP, $19.00) is darker (90% similar). Dominique Cosmetics Electric Amethyst (PiP, ) is more shimmery, cooler (90% similar). Urban Decay Backlash (LE, $19.00) is more shimmery, lighter (90% similar). BH Cosmetics Club Tropicana #28 (LE, ) is lighter (90% similar). Anastasia Beyond (LE, ) is less shimmery, lighter, cooler (90% similar). Anastasia Rezy (LE, ) is less shimmery, lighter, cooler (90% similar). Tom Ford Beauty TFX3 (LE, $36.00) is lighter (90% similar). Sugarpill Smitten (LE, $13.00) is more shimmery, brighter (90% similar). ColourPop Milky Way (LE, $6.00) is more shimmery, lighter, cooler (90% similar). Too Faced Monaco (PiP, $16.00) is brighter (90% similar). ColourPop Big Sugar (PiP, $4.50) is more shimmery, lighter, warmer (90% similar). Urban Decay Trash Talk (LE, $19.00) is lighter (95% similar). Fyrinnae Superstar (P, $6.75) is lighter, brighter (85% similar). MAC Cherry Topped (P, $17.00) is more shimmery, lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Chessboard is a muted, medium-dark brown with warm, yellow undertones and a matte finish. It had mostly opaque pigmentation, and the consistency was soft, finely-milled, and blendable on bare skin. The color lasted well for eight hours. Urban Decay Faith (PiP, $19.00)(95% similar). Laura Mercier Dune (LE, $23.00) is lighter (95% similar). MAC Clove (LE, $17.00) is darker (95% similar). Urban Decay Beware (DC, $19.00) is warmer (95% similar). NARS Bengali (P, $19.00) is cooler (95% similar). Urban Decay Fix (LE, $19.00) is lighter (90% similar). Inglot J323 Walnut (LE, $10.00) is more shimmery, lighter, cooler (90% similar). Viseart Toffee (Dark Matte #1) (PiP, ) is darker (90% similar). Becca Cognac (LE, ) is darker (90% similar). Viseart Latte (PiP, ) is darker (90% similar). Too Faced Sexpert (PiP, $16.00) is darker, cooler (90% similar). MAC Sandstone (P, $17.00) is lighter, cooler (90% similar). Viseart Nue (PiP, ) is darker, cooler (90% similar). Anastasia Fawn (P, $12.00) is lighter, warmer (90% similar). Dior Feel #3 (PiP, ) is darker (90% similar). Stila Warm Honey (LE, $18.00) is lighter (90% similar). Laura Mercier Café au Lait (PiP, $23.00) is lighter (90% similar). Urban Decay Lockout (PiP, $19.00) is darker (95% similar). ColourPop Moody (Nude Mood) (PiP, $4.50) is darker, cooler (85% similar). Urban Decay Tyranny (LE, $19.00) is lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Royal Flush is a bright, white-peach with subtle, warm undertones and a metallic sheen. It had semi-opaque coverage, which was better applied with a damp brush than alone, as it tended to “thicken” and raise the texture of the lid if I attempted to build up the color. This shade lasted for eight hours before creasing. KVD Beauty Skulls (LE, ) is more shimmery (90% similar). MAC Smoky Black Friday #1 (LE, ) is more shimmery (95% similar). Chanel Affresco #7 (LE, ) is more muted (90% similar). Urban Decay Polyester Bride (DC, $19.00) is more shimmery (90% similar). Make Up For Ever D716 Crystalline Papaya (P, $17.00) is warmer (90% similar). Chanel Cristal de Printemps #4 (PiP, ) is less shimmery (90% similar). Too Faced #selfie (LE, $16.00) is darker (90% similar). NARS Aeryn Sun (DC, $25.00) is warmer (90% similar). MAC Shroom (P, $17.00) is less shimmery, darker (90% similar). Maybelline Pure Nude (80) (LE, $6.99) is darker (90% similar). LORAC Dream Girl #10 (LE, $19.00) is darker (85% similar). Dior Ambre Nuit #3 (LE, ) is darker (85% similar). Sephora Seashell (LE, ) is darker, warmer (85% similar). Make Up For Ever I526 Pearl Beige (DC, $21.00) is less shimmery, darker (85% similar). Cle de Peau Stardust #1 (PiP, ) is less shimmery, darker (85% similar). Tom Ford Beauty White Suede #2 (LE, ) is less shimmery, warmer (85% similar). Cle de Peau Marmalade Sky #2 (PiP, ) is darker (85% similar). Dior Soft Cashmere #2 (PiP, ) is less shimmery, darker, warmer (80% similar). Marc Jacobs Beauty Madame (PiP, ) is less shimmery, darker, warmer (80% similar). Natasha Denona Piggy (80M) (PiP, $29.00) is more shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.

Mirror is a medium-dark taupe with strong, gray tones and a slightly warmer, browner base paired with a pearly sheen. It had good color payoff and a slightly dusty consistency that still applied well to the skin without sheering out too readily. This shade wore well for eight hours. Laura Mercier Twilight (LE, $29.00) is more shimmery (95% similar). Make Up For Ever S556 Taupe Gray (DC, $21.00) is less shimmery, lighter (90% similar). bareMinerals Exec (LE, ) is warmer (90% similar). Dior Rose Garden #5 (LE, ) is more shimmery, warmer (85% similar). Natasha Denona Deep Slate Gray (32P) (PiP, $29.00) is more shimmery, darker, warmer (85% similar). Tarte Platinum Bling (LE, ) is lighter (80% similar). Burberry Storm Grey (No. 27) (DC, $29.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.

See more photos & swatches!

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Looking Glass Eyeshadow
Urban Decay Looking Glass Eyeshadow

Urban Decay Looking Glass Eyeshadow
Urban Decay Looking Glass Eyeshadow

Urban Decay Hatter Eyeshadow
Urban Decay Hatter Eyeshadow

Urban Decay Hatter Eyeshadow
Urban Decay Hatter Eyeshadow

Urban Decay Lily Eyeshadow
Urban Decay Lily Eyeshadow

Urban Decay Lily Eyeshadow
Urban Decay Lily Eyeshadow

Urban Decay Heads Will Roll Eyeshadow
Urban Decay Heads Will Roll Eyeshadow

Urban Decay Heads Will Roll Eyeshadow
Urban Decay Heads Will Roll Eyeshadow

Urban Decay Time Eyeshadow
Urban Decay Time Eyeshadow

Urban Decay Time Eyeshadow
Urban Decay Time Eyeshadow

Urban Decay Reflection Eyeshadow
Urban Decay Reflection Eyeshadow

Urban Decay Reflection Eyeshadow
Urban Decay Reflection Eyeshadow

Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow

Urban Decay Gone Mad Eyeshadow
Urban Decay Gone Mad Eyeshadow

Urban Decay Duchess Eyeshadow
Urban Decay Duchess Eyeshadow

Urban Decay Duchess Eyeshadow
Urban Decay Duchess Eyeshadow

Urban Decay Bandersnatch Eyeshadow
Urban Decay Bandersnatch Eyeshadow

Urban Decay Bandersnatch Eyeshadow
Urban Decay Bandersnatch Eyeshadow

Urban Decay Dream On Eyeshadow
Urban Decay Dream On Eyeshadow

Urban Decay Dream On Eyeshadow
Urban Decay Dream On Eyeshadow

Urban Decay Dormouse Eyeshadow
Urban Decay Dormouse Eyeshadow

Urban Decay Dormouse Eyeshadow
Urban Decay Dormouse Eyeshadow

Urban Decay Paradox Eyeshadow
Urban Decay Paradox Eyeshadow

Urban Decay Paradox Eyeshadow
Urban Decay Paradox Eyeshadow

Urban Decay Kingdom Eyeshadow
Urban Decay Kingdom Eyeshadow

Urban Decay Kingdom Eyeshadow
Urban Decay Kingdom Eyeshadow

Urban Decay Salazen Grum Eyeshadow
Urban Decay Salazen Grum Eyeshadow

Urban Decay Salazen Grum Eyeshadow
Urban Decay Salazen Grum Eyeshadow

Urban Decay Chronosphere Eyeshadow
Urban Decay Chronosphere Eyeshadow

Urban Decay Chronosphere Eyeshadow
Urban Decay Chronosphere Eyeshadow

Urban Decay Metamorphosis Eyeshadow
Urban Decay Metamorphosis Eyeshadow

Urban Decay Metamorphosis Eyeshadow
Urban Decay Metamorphosis Eyeshadow

Urban Decay Cake Eyeshadow
Urban Decay Cake Eyeshadow

Urban Decay Cake Eyeshadow
Urban Decay Cake Eyeshadow

Urban Decay Chessboard Eyeshadow
Urban Decay Chessboard Eyeshadow

Urban Decay Chessboard Eyeshadow
Urban Decay Chessboard Eyeshadow

Urban Decay Royal Flush Eyeshadow
Urban Decay Royal Flush Eyeshadow

Urban Decay Royal Flush Eyeshadow
Urban Decay Royal Flush Eyeshadow

Urban Decay Mirror Eyeshadow
Urban Decay Mirror Eyeshadow

Urban Decay Mirror Eyeshadow
Urban Decay Mirror Eyeshadow

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette with Urban Decay Anti-Aging Primer

Urban Decay Alice Through the Looking Glass Eyeshadow Palette
Urban Decay Alice Through the Looking Glass Eyeshadow Palette with Urban Decay Anti-Aging Primer

108 Comments

Comments that do not adhere to our comment policy may be removed. Discussion and debate are highly encouraged but we expect community members to participate respectfully. Please keep discussion on-topic, and if you have general feedback, a product review request, an off-topic question, or need technical support, please contact us!

Please help us streamline the comments' section and be more efficient: double-check the post above for more basic information like pricing, availability, and so on to make sure your question wasn't answered already. Comments alerting us to typos or small errors in the post are appreciated (!) but will typically be removed after errors are fixed (unless a response is needed).

We appreciate enthusiasm for new releases but ask readers to please hold questions regarding if/when a review will be posted as we can't commit to or guarantee product reviews. We don't want to set expectations and then disappoint readers as even products that are swatched don't always end up being reviewed due to time constraints and changes in priorities! Thank you for understanding!

Comments on this post are closed.
Rachel R. Avatar

Your eye looks are gorgeous! Thanks for going so in-depth on every shade. The tiips on how they applied will be coming in handy. I always loved UD because the did a great job with purples, blues, and greens, but they seemed to have dropped the ball on this palette. 🙁 If I weren’t crazy for Alice and butterflies, I’d pass on this. As it is, I’ll be a sucker and get it anyway.

Nancy T Avatar

Urban Decay is whispering in my ear, saying: ” I’m going to make you an offer you can’t refuse.” And I’m screaming back: ” No, no! Leave me alone, I’m supposed to get a Tom Ford palette this month! And, an, Alice isn’t as good of quality!” UD then says: ” But look at those utterly marvelous, splediforous eye looks Christine did up there, and tell us again why you are *trying* to turn us down? Are you really so sure?”
Ugh!!!! This palette had me losing my mind!???

Nancy T Avatar

Considering that I’m up to my eyeballs in neutrals, quite a few of which dupe these neutrals…it really *was* the the fun shades I loved until I saw how poorly they swatched. Even then, I do have Vice 3 and MUFE 15 Artist Shadow palette, MAC Aquadisiac, so I likely wouldn’t want this unless I were a collector or low on neutral shades. Or a MAJOR Alice fan.

Katherine T. Avatar

Wow, the mattes look really sad next to the shimmer shades 🙁 I know UD has been criticized for not putting some mattes in their kits, but gee, rather have an A shimmer shade than an F matte one. It’s too bad as there are some interesting shades in this palette, but I will skip and check out the dupe list .

Christina D. Avatar

Wow…this is the first UD eye shadow palette release in a long time that I’m pretty sure I’ll pass on. Actually, I wasn’t remotely interested in it — given the ridiculously bulky and excessive packaging and a color selection that doesn’t grab my attention — but your “A” rating on the third row gave me pause. But then again, none of those colors are calling my name either (they are all too warm and dupable). Thanks for the thorough review.

BTW “Dream On” reminds me of that God-awful shadow from the Kat Von D Star-Studded palette which I think was called “Gothica”.

Claire L Avatar

I have dupes for practically half the shades in this, altho I do love the blues and greens in this. Metamorphosis though is very sad, as expected. I wonder if UD just changed the name of some shades to better reflect the theme but that’s deceitful to say they are ‘all new’ ?.

Codename Duchess Avatar

I think you’re probably right, though oddly enough, their first Alice palette in 2010 was made up entirely of renamed shadows from their permanent collection or from recent Book of Shadows palettes. That was back when Urban Decay was releasing palettes that contained more permanent collection shades than exclusive ones though.

BonnieBBon Avatar

I don’t think UD is being shady either but somebody in creative loooooves fireball lol When I saw the Duchess swatch I kinda did the side-eye. It’s pretty dang close to the shadow AND highlighter. I have both so it’s not like I’m opposed. Too bad there are so many misses here. It’s probably a good thing since I’m drowning in UD palettes but they did create some beauties here too!

Catie Avatar

Thanks for reviewing this! I love Time, Mirror, and Paradox. I am also relieved that Heads Will Roll wasn’t as bad as I feared it would be! I am quite disappointed by Metamorphosis, Hatter, and Dream On (it looks like nothing will save that one!). Despite the under-performers, I am still planning on buying this one. I am hoping that NYX Milk will help with some of them. What did you use as a white base when testing them, Christine?

Laura M Avatar

With too many duds and I swear a lot of these colors are the same in previous Vice palettes, this is such an easy pass for me. Add to that the bulky packaging.. ugh.

Thank you for the review! I’m hoping the lipsticks fare better.

JAMIE Avatar

These are all new shades exclusive to this pallette. They aren’t old ones with a different name like many of their other pallettes.

Mariella Avatar

Oh dear – I feared Dream On would fare badly and it did – an F. Thanks for such clear photos which answered the question I had – was the bevelled metal “edge” on each of the pans an optical illusion? Your photos show it is. Some lovely shadows in there but I’m going to look for dupes of Dream On and several others.

Anneloes Avatar

Still want to get it, lol! Do you happen to have any idea on when this palette will launch internationally (e.g the UK)? I don’t know whether I should try to get the palette through a friend in the USA, or try the UK shops (I live in Europe and will be in the UK next week).

ouineque Avatar

hey Anneloes ;),

I found out that Sephora ships to the Netherlands for 10 euros if your order is more then 75 dollars. I find that very reasonable! (So apart from this palette you just need to find another item worth 15 dollars, I think that must be possible 😉 ) You could also order together with a friend for instance and share the shipping costs. Hope this was helpful. 🙂

Caitlin Avatar

Hi Anneloes,
I know you were asking Christine whether she knew when the palette was going to launch in the UK and since she didn’t know I thought I could try to help! I went and asked my local urban decay counter the same question last week and they said they were holding an alice through the looking glass event on the 5th may where the new collection will be available to purchase. I’m not sure if that’s the official release date or not, but that’s when my local counter is getting their shipment in.
Hope that helps xxx

Anneloes Avatar

Thank you so much! I’ll be standing in front of the London Covent Garden boutique on May 5th, thank you so much!

Joyce Avatar

“All new shades” from UD might be appealing for some, but I do miss the classic UD shades. And it does make sense that this palette would be very different from the other Alice in Wonderland palette, but I sadly missed out on it. It included some of my all-time favorite UD shades: Last Call (Queen), Maui Wowie (Wonderland), X (Muchness), Mushroom (Mushroom), and Sin (Drink Me, Eat Me).

I really like the second look you did, Christine! You always think of the most interesting combinations.

Jenny Avatar

Wow! You created some really pretty eye looks with this palette. I didn’t want this palette after reading the review but the colors go really well together it seems.

Stanberry Avatar

I’m a little confused by your rating system. I tried to find your FAQ (managed after I had to search for it) but all of the links are broken. Can you explain things to me? I’m not really understanding ‘product’ and ‘texture.’ I don’t know what product means at all, and texture is a little vague to me, I have no idea what a good texture is to you. I’m also not really sure how you detail application, what’s a full score to you?

I guess I really don’t understand what a full score in any category is, I don’t have a basis of comparison as I’ve never seen anyone else give letter grades to products instead of out of a 5 or 10. Nothing wrong with it, I’m just not entirely sure where products fall on the line since it’s so odd to me.

I’m sure somewhere you’ve posted an in depth analysis of your review system, but I’m having a very hard time navigating the site and as such I can’t find it. This is my first time visiting and there are a TON of links to go through, I haven’t got my bearings yet.

If you could provide the link I would have no trouble reading your explanation for myself so you wouldn’t have to repeat yourself I would appreciate it.

Christine Avatar

The footer of most sites contain important links like contact us, about, etc., and we follow the same structure – so every page on the site has it written as “Rating Systems,” which explains (and I checked, the link works!): http://www.temptalia.com/review-disclosures-policies-and-the-glossover-rating-system

I don’t know what region you are in, but in the U.S., letter grades are usually assigned from a percentage system – e.g. a possible 50 points on a paper, you may have received 15/20 for sentence structure, 25/30 for content, which would give you 40/50 points possible – this is 80% or a B-.

Stanberry Avatar

Ah, I see thank you. I had stopped by another post, I think a Kat Von D one and it said somewhere above should be a link to the FAQ but it was an old review so it’s possible your site has changed since they time of that posting.

I live in the U.S. I’ve just never seen anyone else give grades to makeup. As a side note I’ve also never encountered A+ being 99-100 where I’m from A is 95-100 with 100+ being an A+ but I just looked it up on wiki (I know it’s not the best of sites) and it seems that other school systems use that too. Maybe it’s because I’ve been out of school for almost ten years so things have changed. Though I also do live in a rural setting so we could just do things differently here, lol.

Now that you’ve explained things it’s not a whole lot different from a number scale, just each number is changed with a certain grade. A 3/5 would be a C to me, it’s not horrible but you could find something better, I kinda get it now, thanks for explaining.

Now that I’ve read a bit more about how you review an F is given to a product if it doesn’t match what the company says it will, but is it possible for an F grade to be given to a ‘good’ product? Or are F products just straight up horrible in all sense of the word? Like, maybe a product didn’t match what the company stated but it’s actually a really good ‘x’ product, though I guess maybe that doesn’t happen too often, I’m only just getting into make up so I’m not really sure.

Christine Avatar

I’m happy to help! Definitely sounds like that might have been a very old review 🙂 We have had a few different rating systems over the years, but the current system has been in place for the last few years and is the most detailed of all the ones we’ve used, I would say!

I believe 98-100 is more typical for A+ range, but we moved the range up to 99-100 to ensure that A+ really reflected just off-the-charts, superb products.

I don’t know if there are that many F grades floating around for a genuinely good product, though it wouldn’t surprise me if there were a few! Usually, when companies are off the mark, they’ll make a ridiculous wear claim – like 24 hours – but the rest of the product will score well, which is usually enough to keep it from being an F (since it is, at most, 10 points, but if they say 24 and it makes it 12, I give 5 points). There are also products that say super pigmented that are very sheer or sheer that are rather pigmented, so you’ll see a reversal there.

The “pigmentation” metric is harder to understand until it’s apparent that I review from the brand’s claims. For example, if a brand says their lipstick is sheer, and it is sheer, then that would be 10/10 points. On the flip side, if the brand says super pigmented, and it is super pigmented, that’s also 10/10. I try to state what the brand claimed in either the intro paragraph or in the “formula overview” paragraph (bottom) if I’ve been reviewing the same formula often. There are some more popular products (like MAC Lipsticks or Eyeshadows) that I don’t write intros/overviews for as much, but you are always welcome to ask me to clarify if you are unsure!

Let me know if you have any other questions! Welcome 😀

Stanberry Avatar

Yes, it was an old review, I think her vida loca remix pallet as that’s the one I have so I wanted to see the score it got/swatches of the colours that I don’t personally use. I could be wrong because I also looked at some other reviews of her products, I only remember reading about the one I have though because I didn’t super care about the others, lol.

I see, thank you very much for answering my questions. I’ll keep in mind that you don’t mind going into a little more depth.

Mariella Avatar

Lily is really interesting – it looks so yellow in the pan but applies anything but yellow – it’s such a pretty pink tinged beige and not at all what I’d have expected. I need to stop looking at this post – the longer I look at it, the more I start the whole “I can get that shade to work and I can ignore that pink and I really love…. and… and…” If I don’t stop, I’ll end up creating some justification for buying this! Stop me before I buy again…..

Savannah Avatar

The shades in this palette are beautiful, too bad the pigmentation is off! I also agree that the packaging is bulky and excessive.
Your eyeshadow looks for the palette are so beautiful that it makes me sad that I’ll be passing on it!

Melissa Avatar

Ehhh I think I’ll pass on this one! I love urban decay palettes however this one did not wow me! Saved my wallet Christine 🙂 although the packaging is super cute, would looks great as décor in a bedroom or even a present for a friend!

ShariP Avatar

Christine, I can’t decide which look I love more. Your choice of light pink liner on the bottom lash is so unexpected, but the combination of green shadow and light blue liner on the bottom lash line just makes your eyes pop. Awesome.

Genevieve Avatar

Your eye looks are sensational Christine. BUT – the palette is a big miss for me. There are too many mattes for my liking and they are not really great here. When compared to the Viseart Boehme palette – Viseart did a much better job of pulling off the colours – even though it is more expensive – you can use all the colours because it is so good.
The only colour I really liked was Time.

Alicia Johnson Morris Avatar

I read the lacking is all cardboard, and the pans are cardboard and made to look like metal. How easy would these be to depot Christine? I think that will be the decision point for me. I’m such a damn sucker for UD and I want this mofo, but if depotting it isn’t an option I’m going to pass.

Jenn Avatar

Oh UD, what happened with Dream On and Metamorphosis?? I wanted to love this palette but I’m going to have to pass. I just can’t justify it between the bad formulation and the inconvenient packaging.

That being said, Christine, the looks you created were stunning!

Nancy T Avatar

Bonnie, your LAST sentence there sums up what I’ve pretty much resolved to do. If this is still around in say late-ish June, UD will discount it, I believe, just to unload them all. That’s when I *may* pick it up. Because honestly, going backwards to Milk??? Bad enough I have to use Nyx Knight JEP for Naked Smoky’s blue-gray shades!

Krista Avatar

Why is it that the colors I’d be most interested in are duds? UD went way overboard with neutrals in the Gwen Stefani palette, sorry if that’s what she goes for but to be frank it was an easy pass because I have a ton of UD neutrals. And now for this one, the best performing shades are more neutrals. I wish UD would get with it and put a little more effort into new releases, especially the ones they claim are all new colors. It’s sad because UD is by far my favorite eyeshadow brand and they keep falling short with products that have the potential to be fantastic but are either boring, repeats plus a couple new shades, or total flops. I might consider this if it goes on sale, but I highly doubt it ever would because of the number of collectors out there who will buy it simply for the packaging. Not a chance here, that bulky thing would get in line for depotting. So looks like it’ll be another pass from me.

Christine Avatar

I’m always curious why brands use the thin matte + micro-sparkle formula, because it usually is harder to work with than a regular matte or a true satin product. I feel like having all of the brighter pops of color in that type of finish made it hard for the palette to be a winner.

Helene Avatar

I’m so unsure about this palette. My favourite colour is awful, of course, as it’s purple. But, there are quite a few really good shadows in the palette. Some really bad, I mean really, really bad. UD, please, come ON!
I love Hatter, but I’d probably go mental trying to make it work.
So, really undecided. I think I’ll just check it out when it makes it’s way here, and depending on the price I might get it.
I love the colourful looks you did, using this. Creative, gorgeous and fun at the same time.

Angelic Mariposa Avatar

This looks lovely!! Would you happen to know if these shadows are made with the Pigment Infusion System or are the like the old school UD shadows? Salazen Grum looks similar to Sonic from Vice 3, just wondering since I didn’t see it on the dupe list? Thanks!

HeavyMetalJess Avatar

Gone Mad looks a lot like the old color Crash and has the same application problem. I’m really having a hard time believing all of these are “never before seen” colors.

Quinctia Avatar

Ugh. If Metamorphosis was the only F, I might consider this. Periwinkle mattes are NOT easy to do, and I can forgive one shade out of several not being spectacular. I could pretend it was this palette’s ubiquitous black pan that I never touch. XD

However, the score is high enough overall, that I would pick it up at the right price. So we’ll see. If it sticks around long enough that it gets marked down like the Oz palettes or BoS IV did, I may get it later on.

Still interested in a couple of the lipsticks. Must have that purple!

Mel Avatar

Well it seems to have sold out everywhere pretty quick. I managed to get one mainly as my birthday was ‘everything Alice’ last week, and everyone knows I love shimmery eyeshadows. I’m pleased with it so far – the packaging especially – but as I love earthy tones with just occasionally colour, the range really brings out my blue eyes. For me, a quad or five-shadow, palette was less value and I’ve managed to get a good range so will use far more than the other two UD palettes I have. Not portable at all though, so quads still have their uses. Love Salazen Grum and Paradox, with Duchess as a base.

Mo Merrell Avatar

I am disappointed in this set….with my dark skin, I can’t do too many bright colors without looking ashy. The colors have to be specific. This, as beautiful as it is as a package, just don’t seem like it would work for me but it’s Alice and Wonderland so I want it for the nostalgia alone. I’m fighting with myself on this. The colors look great on your eyes but when applied to your skin swatches I could see only 3 that would pop on my skin. UGH……dilemmas….

charlotte Avatar

So terribly disappointed. I’m a huge Alice fan.. since childhood.. and I so wanted this to be good. It’s clunky, ugly, and half the shadows are a joke in quality. It looks like any of the other Vice palettes. If they ever had an excuse to give us a palette full of those gorgeous duochromes I can’t think of a better time.. but just recycles of things we’ve already seen. It’s like they didn’t even try.

Jude Avatar

I’m a huge Alice fan so when I saw it was selling on Ulta I bought it (and two of the lip colors) on their website. I haven’t received them yet but when I do I’ll probably be returning them right away after seeing these swatches and some others. I wanted it mostly for the bright colors but most of them seem to be sub-par. Disappointing :c

Michelle Avatar

Colors are beautiful always but then I know I probably won’t ever use all of them. Also, disappointed that the mattes are harder to blend. UD Beauty Junkies can order it today but I’m on the fence about getting it. For $60, I want them to be A+. I know someone who is a big Alice fan who’d appreciate getting this. Besides, I still have all of their other palettes that I have yet to touch. On a side note, Christine, do you know if the book they sent out is available anywhere else or were those specifically made for UD to send out to reviewers?

Tarah Avatar

I can’t justify spending $75. On 9 nice colours and the packaging ?? . I really wanted this pallet but such a disappointment !

Jessica Avatar

Dream On looks so pretty in the pan, I’m determined to make it work. I found that spraying some setting spray on a really dense brush and patting it on helped it show up a bit more, but still not all that I had hoped for. Finding a good combination looks like it’ll be a lot of work. Kinda disappointing because I feel that I could get a better shade in a Morphe palette for half of the price /:

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!