Urban Decay Groovy Potential is a moderately warm-toned, medium-dark purple with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.06 oz.
Groovy Potential is a dusty, medium purple base with subtle, warm undertones and flecks of larger, gold sparkle over the top. The flecks were larger, but they were not listed as plastic (PET) glitter, for those curious. The texture was soft, moderately powdery, and finely-milled (ignoring the sparkles!), but there was a lot of fallout from the base color as well as the sparkles, which did not adhere/bind with the base. It stayed on for seven hours before fading and had additional fallout over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Create long-lasting, versatile eye makeup looks with the Urban Decay 24/7 Shadow singles in smooth, high-pigment colors and four finishes for every mood - matte, satin, shimmer, and metallic. The velvety-soft vegan eyeshadow formula glides on smoothly in an array of vibrant shades ranging from soft neutrals and warm browns to golden, bronze shimmers and rich jewel tones. These supercharged, caffeine-packed Urban Decay eyeshadows blend seamlessly and be applied wet or dry with a finger or brush to brighten and enhance the eyes.
Mica, Ci 77742/Manganese Violet, Ci 77499/Iron Oxides, Synthetic Fluorphlogopite, Ci 77007/Ultramarines, Ptfe, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Ci 77891/Titanium Dioxide, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Ci 77491/Iron Oxides, Phenoxyethanol, Ci 77492/Iron Oxides, Sorbic Acid, Talc.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.