Urban Decay Time is a very cool-toned, dark gray with a frost finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Time is a subdued, medium black with cool undertones and fine navy blue and teal micro-shimmer that gives it a lighter, bluer coloring. The texture is soft, smooth, and thin, but it doesn't sheer out a lot. I did notice, however, that the shimmer often blends beyond the darker base color, so you will want to use this with a tackier base to maintain the intensity of the shimmer. The color lasted for eight hours. Charlotte Tilbury Midnight Seduction (LE, ) is darker (90% similar). Tarte First Impressionism (LE, ) is less shimmery, darker (95% similar). Marc Jacobs Beauty The Parisienne #2 (LE, ) is lighter, brighter, cooler (90% similar). LORAC Slate (PiP, $19.00) is darker (90% similar). Makeup Geek Sorcery (P, $9.99) is more shimmery, lighter (90% similar). Anastasia Denim Smokey (P, $12.00) is lighter, warmer (90% similar). Pretty Vulgar Silver Spoon (PiP, ) is warmer (90% similar). MAC Celestial Peak (LE, $17.00) is lighter (90% similar). Anastasia Prussian Blue (P, $12.00) is more shimmery, lighter, warmer (90% similar). Sydney Grace Slayed (P, $6.00) is more shimmery, lighter, warmer (85% similar). bareMinerals Nightfall (LE, ) is lighter, brighter, cooler (85% similar). MAC No Taboos (LE, $22.00) is darker (85% similar). Tarte Riptide (LE, ) is darker, more muted, cooler (85% similar). Sephora Sketch (LE, ) is more shimmery, lighter, warmer (80% similar). Urban Decay Occupy (LE, $19.00) is lighter (90% similar). Tom Ford Beauty Emerald Lust #4 (LE, ) is less shimmery, darker (90% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.