Urban Decay Bordello is a slightly warm-toned, light-medium mauve with a glitter finish. It is a discontinued eyeshadow that retails for $19.00 and contains 0.05 oz.
Bordello is described as a "pale mauve shimmer with gold micro-glitter." It's a pinky-plum with warm undertones and copper sparkle. It had good pigmentation, but the texture was noticeably chunky due to the amount of glitter in it. It applied well enough, but it's a shade you'll want to apply before any base products as it drops a lot of glitter during application and some more during wear. Worth noting, this seemed improved from the last time I tested it. Tom Ford Beauty Seductive Rose #3 (PiP, ) is more shimmery, warmer (90% similar). theBalm A1 (LE, $16.00) is lighter (95% similar). Sleek MakeUP Eve's Kiss (PiP, $9.99) is lighter, warmer (90% similar). MAC Tokyo Drifter (LE, $17.00) is less shimmery (90% similar). Marc Jacobs Beauty Ask For (LE, ) is less shimmery, lighter (90% similar). bareMinerals Catch Me If (PiP, ) is more pigmented, better quality (90% similar). MAC Daylight (LE, $21.00) is cooler (90% similar). Fenty Beauty Stone Cold (LE, $36.00) is lighter, warmer (90% similar). Makeup Geek Twilight (DC, $6.00) is less shimmery (90% similar). MAC Universal Appeal (LE, $21.00) is less shimmery, darker (90% similar). Laura Mercier African Violet (PiP, ) is warmer (90% similar). Laura Mercier African Violet (PiP, $23.00) is warmer (90% similar). Dior Shimmer Lilac (PiP, ) is lighter (85% similar). MAC Circa Plum (LE, $21.00) is less shimmery, cooler (85% similar). Melt Cosmetics Makeup Junkie (LE, ) is less shimmery, lighter, warmer (85% similar). Dior Pink Corolle #4 (PiP, ) is less shimmery, darker, cooler (85% similar). Inglot J405 Celestial (LE, $25.00) is cooler (85% similar). Huda Beauty Pink Diamond (PiP, ) is darker, warmer (85% similar). Viseart Shiver (PiP, ) is darker, cooler (85% similar). Dior Plum Tulle #4 (PiP, ) is less shimmery, lighter, warmer (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Caprylic/Capric Triglyceride, Talc, Zinc Stearate, PTFE, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid. May contain: CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 75470 (Carmine), CI 77007 (Ultramarines), CI 77742 (Manganese Violet).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.