• NordstromNew markdowns -- up to 40% off (shop here), including more beauty markdowns (20-40% off a lot of holiday sets) (shop here), ends 1/31.
  • Pat McGrath Labs50% off MTHRSHP Subliminal Platinum Bronze (now $32.50), starts noon ET (was 9AM ET) while supplies last or, ends 1/31.
  • SephoraFor those who redeemed points for % off: 15% off w/code 15REWARD, 10% off w/code 10REWARD, 5% off w/code 5REWARD (one-time use), ends 1/26.
  • Skinstore20% off with code HYDRATE, ends 1/20.
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Curate a Makeup Collection You Love with More Mindfulness (2020 Guide)

Curate a Makeup Collection You Love with More Mindfulness (2020 Guide)

If you find yourself prone to purchasing on impulse or often feel like you purchase products that are well-reviewed, popular, or buzzed about but don't actually find you love them like you feel you should, this list of tips might help you figure out how to better understand your own preferences and...

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How-to Buy Less Makeup: Guide to Makeup No-Buys & Low-Buys (2020)

How-to Buy Less Makeup: Guide to Makeup No-Buys & Low-Buys (2020)

With the beauty industry releasing more and more products and with greater accessibility to those launches, it's no surprise that some have felt like they've overindulged or have reached a point of saturation and are approaching 2020 purchases with a more critical eye.  Whether you're on a makeup...

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How to Apply Blush – Everything You Want to Know!

How to Apply Blush – Everything You Want to Know!

Blush can really add a lot to a look, but it can be easy to over-apply color and be unhappy with the end result. A lot of blush application is in the technique and adjusting that technique for different types of formulas, especially more pigmented formulas or shades that offer more contrast from...

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How to Apply Liquid Blush for Luminous Skin

How to Apply Liquid Blush for Luminous Skin

2020 is likely to be a year where we continue to see more offerings in liquid and cream forms as we gravitate away from matte finishes and continue embracing more natural and luminous finishes. Liquid blush can be a tricky beast to master, but if you use our tips on how to apply liquid blush, you...

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How to Apply Powder Highlighters for the Ultimate Glow!

How to Apply Powder Highlighters for the Ultimate Glow!

Here are our top tips on how to apply highlighters, whether you want to achieve a lit-from-within glow or sparkle like a discoball with how shiny your highlighter is, this is the place to start!  We'll work through some guidelines on how to choose the right highlighter, what highlighters work...

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How to Apply Matte Eyeshadow

How to Apply Matte Eyeshadow

Matte eyeshadows are popular because they are often more forgiving than shimmers when it comes to emphasis of lid texture and lines, while they're a classic way to add definition and depth to any eyeshadow look.  Previously, I published my tips on working with shimmery eyeshadows, and now, I'm...

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How to Apply Lipstick on Dry Lips

How to Apply Lipstick on Dry Lips

Drier lips need a little extra attention--TLC, if you will--and prep to get the best lipstick application.  Lipstick simply goes on more smoothly and sits better on hydrated, more supple lips.  In order to apply lipstick to dry lips, the key is proper preparation and ongoing maintenance of your...

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Makeup Troubleshooting: My Eyeshadow is Too Powdery!

Makeup Troubleshooting: My Eyeshadow is Too Powdery!

Powdery eyeshadows are the type that have a lot of excess product that gets kicked up in the pan whenever you go to use it.  They'll often look messier when housed in a palette, so you may feel like you have to wipe away excess to avoid colors mixing.  Sometimes, this powderiness results in...

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Makeup Troubleshooting: My Eyeshadow is Too Hard or Too Stiff!

Makeup Troubleshooting: My Eyeshadow is Too Hard or Too Stiff!

Firmer eyeshadow formulas are pressed more firmly into the pan, and it doesn't necessarily have to be a bad thing, but firmer eyeshadows require some modification of techniques and tools in order to get the most pigmentation and blendability out of them.

One upside is that firmer formulas tend to...

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How to Apply Cream Highlighters

How to Apply Cream Highlighters

It's well-worth learning how to apply cream highlighters for a dewy, luminous finish that gives a lit-from-within glow!  This guide will help you learn how to work cream highlighters into your routine, when and where to apply them, and how to master the art of application.

There can be a bit of a...

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