Urban Decay Hatter is a slightly warm-toned, medium green with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Hatter is a bright, medium grass green with cooler undertones and a fine pearl over a matte finish. On the lid, it looked and acted like a matte finish, as I could not see the shimmer. The consistency was thinner, dustier, and prone to sheering out without some sort of primer underneath it. The color started to fade after seven hours on me. I had faint staining with this shade when used without a primer. ColourPop Cusp (P, $6.00) is more shimmery (90% similar). Make Up For Ever S312 Mint Green (DC, $21.00) is lighter (95% similar). MAC Hajar Karim (LE, $17.00) is less shimmery, darker, warmer (85% similar). Natasha Denona Exotic (LE, $29.00) is more shimmery, darker (90% similar). Urban Decay Lightyear (PiP, $20.00) is more shimmery (85% similar). Illamasqua Fledgling (P, ) is less shimmery, brighter, warmer (85% similar). Clionadh Forest Heart (P, $6.00) is more shimmery, darker, cooler (80% similar). ColourPop HWY (LE, $4.50) is lighter (80% similar). BH Cosmetics Club Tropicana #2 (LE, ) is more shimmery, lighter (80% similar). Make Up For Ever #53 (DC, $20.00) is darker (80% similar). ColourPop Made in the Shade (LE, $4.50) is less shimmery, lighter, cooler (80% similar). Inglot #384 (P, $6.00) is less shimmery, darker, warmer (80% similar). NARS Mad Mad World #2 (DC, $25.00) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.