Urban Decay Beware is a moderately warm-toned, medium brown with a matte finish. It is a discontinued eyeshadow that retails for $19.00 and contains 0.05 oz.
Urban Decay Beware Eyeshadow ($18.00 for 0.05 oz.) is described as a "warm brown matte." It's a medium-dark brown with warm, reddish undertones and a matte finish. The texture is very silky and finely-milled and has really good pigmentation. It doesn't get powdery, but it wasn't quite as blendable as anticipated. On me, it wore well for eight hours before creasing. This shade was previously released as a limited edition product. Urban Decay Riff (P, $18.00) is lighter, sparkly. Hourglass Infinity #4 (P) is darker. LORAC Undeniable (P) is lighter. Too Faced Mousse (P, $16.00) is lighter. ColourPop Desert (P, $5.00) is more shimmery, lighter. Makeup Geek Preppy (P, $5.99) is similar. MAC Terre (Right) (LE) is darker. Anastasia Bengal (P, $12.00) is lighter, warmer. Dior Cuir Cannage #3 (P) is similar. MAC Clove (LE, $16.00) is darker. Make Up For Ever M636 Cappuccino (P, $21.00) is similar. Urban Decay Tyranny (LE, $18.00) is lighter. LORAC Unspoken (P) is slightly redder. Dior Atlantique #5 (LE) is redder. Laura Mercier Café au Lait (P, $23.00) is cooler-toned. Inglot #357 (P, $6.00) is similar. Get comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.