ColourPop True Blue is a moderately cool-toned, medium-dark blue with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
True Blue is a faded, medium-dark blue with cool undertones and a mostly matte finish. The eyeshadow had semi-opaque color payoff that adhered evenly to bare skin but had some fallout while I worked with it. I'd recommend using it over an eyeshadow primer to build up the coverage as it was hard to do over bare skin. The texture was moderately powdery, slightly thinner and drier. It lasted decently for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
synthetic fluorphlogopite, talc, boron nitride, zinc stearate, lauroyl lysine, magnesium stearate, dimethicone, caprylic/capric triglyceride, silica, phenoxyethanol, caprylyl glycol, dimethiconol, ethylhexylglycerin, hexylene glycol, blue 1 lake (ci 42090), ferric ammonium , ferrocyanide (ci 77510) , mica (ci 77019), red 40 lake (ci 16035), titanium dioxide (ci 77891), ultramarines (ci 77007).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.