Urban Decay Dream On is a moderately warm-toned, light purple with a glitter finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Dream On is a sheer, medium mauve purple with warm undertones and a glittery finish. It had sheer coverage and resulted in a ton of fall out within the first few hours of wear, while the color itself showed signs of creasing after six hours. I would try patting this over another eyeshadow or else using a glitter adhesive to make it manageable/usable in practice. Buxom Patent Leather (P, $12.00) is darker (90% similar). NABLA Cosmetics Ground State (P, $8.00) is darker (90% similar). Stila Cloud (P, $24.00) is darker (90% similar). Too Faced The Strip (LE, $16.00) is less shimmery, lighter (90% similar). Urban Decay Bordello (DC, $19.00) is warmer (85% similar). MAC Metalmauve (LE, $17.00) is less shimmery, darker (85% similar). Too Faced Mauvelous (LE, $16.00) is warmer (85% similar). Stila Enigmatic (LE, $24.00) is darker, cooler (85% similar). Charlotte Tilbury The Uptown Girl #2 (PiP, ) is less shimmery, darker, warmer (80% similar). MAC Tendersmoke (LE, $17.00) is less shimmery, darker (80% similar). MAC Tide 'n' Seek (Magic in Your Eyes) (LE, $20.00) is more shimmery, darker (80% similar). Fenty Beauty Patti Cakez (PiP, ) is less shimmery, darker, warmer (80% similar). Ardency Inn Disco (DC, $21.00) is less shimmery, darker (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.