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Tell us what you love and hate about...

NYX

I like that NYX has a really robust catalog of shades, which makes them more inclusive across the entire brand, not just complexion, and they’ve been like that for a long time. The older I get, the more important I see accessibility being. Because they have so many products, and they do seem to release and discontinue formulas somewhat regularly, it can be hard to keep up, though.

— Christine

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Too Faced

I am actually feeling more positive toward Too Faced in the last year. Previously, I found they had some weaker offerings, seemed to favor quantity over quality, but they’ve been releasing higher quality products in the last year from what I’ve been experiencing (though not all winners, of course).

— Christine

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Wet 'n' Wild

I like that they do some color and non-traditional hues and finishes because this isn’t as readily present in more mass/drugstore brands (you can certainly find it at a lower price point, but you’re looking at indie and niche brands or ones that are online-only!). I wish I enjoyed their updated eyeshadow formula more (mattes are better but shimmers seem rather inconsistent) as they used to be such a go-to rec for budget-friendly eyeshadow palettes.

— Christine

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Becca

They seem to be a brand that really stays in their lane; they don’t go too far outside of their comfort zone, which is good in the sense that it seems authentic and on-brand, but at the same time, their offerings can feel rather repetitive over time. I really love that they’ve been particularly inclusive in advertising and shade ranges for a very, very long time.

— Christine

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Fenty Beauty

I like how involved Rihanna seems to be with the brand–she promotes it, but she also seems like she drives a lot of the way the brand is handled from the business side as well as creatively. I’m hoping they’ll improve the consistency and overall quality of their eyeshadows over time because that’s one product that’s left me so-so. (The Killawatt highlighters are better eyeshadows!)

— Christine

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Milani

Milani has always felt like an underrated drugstore brand, and I don’t know if that has had a lot to do with accessibility in stores or not, but now that they’re more readily available online, I feel like they’re getting the love they deserve. It’s one of the few drugstore brands that I feel I can rely on to put out decent to good powder-based products (eyeshadow, blush, etc.), which is an area that has improved significantly in the last couple of years in drugstore/mass brands but Milani’s been better in that area for years. I also like that their packaging seems a bit nicer for the price point–doesn’t feel super flimsy most of the time.

— Christine