Urban Decay Heads Will Roll is a very cool-toned, medium teal with a sparkle finish. It is a limited edition eyeshadow that retails for $19.00 and contains 0.05 oz.
Heads Will Roll is a bright, medium blue-teal with cool undertones and a gold micro-sparkle over a matte finish. It is mostly matte in reality, as the sparkle gets lost and drops during initial application (or gets stuck between the brush bristles). It is silky and finely-milled but dusty and thin, so the color does sheer out when applied to the skin without a lightly tacky base--again, the brand's own primer didn't amplify the color much more than it appeared on bare skin, but it did make it appear more even and less dry on. It lasted for seven and a half hours on me. MAC Robin's Egg (LE, $17.00) is less shimmery, darker, warmer (85% similar). Make Up For Ever S234 Azure Blue (DC, $21.00) is less shimmery, darker (95% similar). ColourPop Runnin' Thru the Six (LE, $6.00) is darker (90% similar). Kaleidos Forcefield (PiP, ) is less shimmery, cooler (90% similar). ColourPop Ibiza (LE, $6.00) is more shimmery (85% similar). ColourPop Ice Cold (PiP, $4.50) is less shimmery, warmer (85% similar). ColourPop Lovely Luau (LE, $4.50) is less shimmery, lighter (85% similar). Natasha Denona Powder Blue (84V) (PiP, $29.00) is less shimmery, darker, more muted (85% similar). Make Up For Ever D236 Lagoon Blue (P, $17.00) is more shimmery (85% similar). KVD Beauty Hyperballad (LE, ) is darker, cooler (80% similar). Coloured Raine Energy Boost (LE, $6.99) is less shimmery, warmer (80% similar). Anastasia C2 (Norvina Mini Vol. 3) (LE, $12.00) is less shimmery, darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.