Ice Cold is a brighter, medium blue-teal with subtle, cool undertones and a matte finish. The eyeshadow had nearly opaque pigmentation in a single layer, so it was easily built up to full coverage with less than a second layer. The texture was soft without being too powdery, which ensured that it blended out nicely but wasn't prone to fallout. It wore well for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.