NOTICE: All products categorized under "Pigment" carry a warning in the US that the product is "not intended for use in the immediate eye area." Brands in the US typically market these products as "Pigments" (instead of "Eyeshadow"), and there is often a warning on the back of packaging or the label. The product includes color additives that are not approved for usage on the eyes per the FDA. Some color additives in "Pigments" have no usage restrictions in the EU, per CosIng, and can be used on the eyes. We recommend checking ingredients to confirm current safety assessment/restrictions: FDA/CosIng.
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Beyond is a bright, medium-dark fuchsia pink with warmer undertones and cooler pink shimmer. It had opaque color coverage with a soft, lightly creamy consistency and a denser, firmer feel in the pan, especially after the first use. I found this shade was hard to apply evenly with a brush, even if I used it wet, and fingertips were really the best way to work with this shade. It stayed on well for eight hours before fading on me.