Urban Decay 24/7 Waterline Eye Pencils Reviews, Photos, Swatches

Urban Decay Legend 24/7 Waterline Eye Pencil
Urban Decay Legend 24/7 Waterline Eye Pencil

Urban Decay Legend 24/7 Waterline Eye Pencil ($20.00 for 0.04 oz.) is a new, permanent formula designed to yield “waterproof color” for use on the waterline that is “even creamier” than their original eye pencils. I had so many issues wearing these, and I have tried them over the last few months. These smudge within an hour and have horrific migration (as if I had sobbed for an hour and all my mascara ran!) within four hours. They just don’t stay at all on the waterline or the lash line. The texture is drier, stiffer, and definitely not creamier than their original range (which is waxier to me–they glide better). The pigmentation varied from shade to shade. It was difficult to apply even color on the lower lash line or waterline, and the formula would not last at all.

Legend is a dark black with cool undertones and a matte finish. It was semi-opaque, slightly stiff, and lasted for an hour before it started to breakdown; by the fourth hour, it was a makeup emergency kind of situation! MAC Squid (P, $17.00) is glossier (95% similar). MAC Cat's Meow (P, $17.00) is glossier (95% similar). NARS Gran Via (P, $24.00) is darker (95% similar). Urban Decay Perversion (P, $22.00) is glossier (95% similar). Make Up For Ever M10 Matte Black (PiP, ) is glossier (95% similar). Bobbi Brown Jet (LE, $24.00) is glossier (95% similar). MAC Blacktrack (P, $16.00) is warmer (95% similar). Make Up For Ever M10 Matte Black (P, $21.00) is glossier (95% similar). Sephora Black Lace (DC, $10.00) is glossier (95% similar). MAC Smolder (P, $21.00) is darker (95% similar). ColourPop Swerve (P, $7.00) is darker, glossier (95% similar). Buxom Call Me (P, $17.00) is glossier (90% similar). MAC Graphblack (PiP, $17.00) is darker (90% similar). ColourPop Swerve (P, $5.00) is lighter (90% similar). Ardency Inn Black (P, $19.00) is warmer (90% similar). NARS Via Veneto (PiP, $24.00) is darker (90% similar). Stila Stingray (PiP, $22.00) is glossier (90% similar). Urban Decay Black Velvet (P, $20.00) is darker, warmer (90% similar). Chanel Black Wood (945) (P, $34.00) is darker, warmer (90% similar). Haus Labs Punk (P, $18.00) is warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Mood is a medium-dark gray with cool, blue undertones and a mostly matte finish. The pencil dragged and skipped on the waterline (as well as the lash line), which made it difficult to get even, opaque coverage. I had issues with it starting to migrate and smudge within an hour of wear. Make Up For Ever M14 Matte Charcoal Grey (P, $21.00)(100% similar). NARS Zinc (LE, $26.00)(95% similar). ColourPop Timber (DC, $7.00) is more pigmented, cooler, better quality (95% similar). ColourPop Timber (DC, $5.00) is lighter (95% similar). Fenty Beauty Bachelor Pad (P, $22.00) is warmer (95% similar). Urban Decay Lure (P, $20.00) is lighter (95% similar). NARS London (P, $24.00) is lighter (90% similar). Sephora Stone (DC, $10.00) is warmer (90% similar). Urban Decay Smoke (P, $22.00) is darker, warmer (80% similar). NARS Madison Ave. (P, $24.00) is more pigmented, cooler (90% similar). See comparison swatches / view dupes side-by-side.

Push is a slightly muted, navy blue with a matte finish. It was stiff, dry, and applied almost in chunks, as it dragged a lot and didn’t build-up well. Within an hour of applying it, I could see it had started to move and slide around. Stila Midnight Blue (P, $22.00) is glossier (90% similar). KVD Beauty Poe (P, $18.00) is more shimmery (95% similar). MAC Waveline (P, $16.00) is glossier (95% similar). Estee Lauder Blackened Sapphire (LE, $20.00) is darker (90% similar). Wayne Goss Blue Sapphire (P, $14.00) is darker, warmer (90% similar). Giorgio Armani #3 (P, $29.00) is darker, warmer (90% similar). NARS Darklight (P, $24.00)(90% similar). Urban Decay Sabbath (DC, $22.00) is darker, glossier (90% similar). MAC Indian Ink (LE, $16.00) is more muted, warmer (90% similar). MAC Bionic Bae (LE, $17.00) is more shimmery (90% similar). Fenty Beauty Navy or Die (P, $22.00) is more shimmery, darker, warmer (90% similar). Urban Decay Minx (P, $20.00) is darker (90% similar). NARS Park Avenue (P, $24.00) is darker (90% similar). Marc Jacobs Beauty Over(night) (P, $25.00) is glossier (95% similar). Urban Decay Push (P, $22.00) is lighter, warmer (85% similar). Sephora Midnight Blue (DC, $10.00) is more shimmery, warmer (85% similar). Urban Decay Goddess (PiP, $22.00) is more shimmery, warmer (80% similar). MAC Can You Chill (LE, $16.00) is more shimmery, darker, more muted (80% similar). Urban Decay Mainline (P, $22.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.

Rail is a deep, chocolate brown with warm undertones and a matte finish. It had semi-sheer to semi-opaque color payoff, and it was the most buildable and creamiest of the five. Unfortunately, the wear was still terrible at less than an hour. Urban Decay Demolition (P, $22.00) is glossier (95% similar). Melt Cosmetics Spliff (P, $19.00) is cooler (95% similar). NARS Last Frontier (P, $24.00) is glossier (95% similar). Fenty Beauty In Big Truffle (P, $22.00) is cooler (90% similar). NARS Last Frontier (P, $24.00) is lighter, brighter, cooler (90% similar). Bobbi Brown Mahogany (P, $24.00) is glossier (90% similar). Urban Decay Demolition (P, $22.00) is darker, warmer (85% similar). Marc Jacobs Beauty (Iron)y (P, $25.00) is lighter (85% similar). Buxom Here's My Number (P, $17.00) is lighter (85% similar). MAC Coco Bar (P, $25.00) is lighter (85% similar). Estee Lauder Blackened Cocoa (LE, $20.00) is warmer (85% similar). See comparison swatches / view dupes side-by-side.

Street is a muted, heavily green-leaning teal with cool undertones and a matte finish. The texture was drier and applied unevenly with semi-opaque coverage. It started to pull into the outer and inner corners of my lower waterline/lash line within an hour. NARS Grafton Street (P, $24.00) is darker, warmer (95% similar). MAC Shade (P, $16.00) is warmer (95% similar). ColourPop Fast Lane (P, $5.00) is darker, more muted (90% similar). Melt Cosmetics Fortuna (P, $19.00) is warmer (90% similar). Buxom Ring My Bell (P, $17.00) is lighter (90% similar). Marc Jacobs Beauty Blacquer Emerald (P, $25.00) is darker, warmer (90% similar). Chanel Secret (867) (LE, $34.00) is warmer (85% similar). Urban Decay Loaded (P, $22.00) is more shimmery, lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Legend 24/7 Waterline Eye Pencil
Urban Decay Legend 24/7 Waterline Eye Pencil

Urban Decay Legend 24/7 Waterline Eye Pencil
Urban Decay Legend 24/7 Waterline Eye Pencil

Urban Decay Legend 24/7 Waterline Eye Pencil
Urban Decay Legend 24/7 Waterline Eye Pencil

Urban Decay Legend 24/7 Waterline Eye Pencil
Urban Decay Legend 24/7 Waterline Eye Pencil

Urban Decay Mood 24/7 Waterline Eye Pencil
Urban Decay Mood 24/7 Waterline Eye Pencil

Urban Decay Mood 24/7 Waterline Eye Pencil
Urban Decay Mood 24/7 Waterline Eye Pencil

Urban Decay Mood 24/7 Waterline Eye Pencil
Urban Decay Mood 24/7 Waterline Eye Pencil

Urban Decay Mood 24/7 Waterline Eye Pencil
Urban Decay Mood 24/7 Waterline Eye Pencil

Urban Decay Push 24/7 Waterline Eye Pencil
Urban Decay Push 24/7 Waterline Eye Pencil

Urban Decay Push 24/7 Waterline Eye Pencil
Urban Decay Push 24/7 Waterline Eye Pencil

Urban Decay Push 24/7 Waterline Eye Pencil
Urban Decay Push 24/7 Waterline Eye Pencil

Urban Decay Push 24/7 Waterline Eye Pencil
Urban Decay Push 24/7 Waterline Eye Pencil

Urban Decay Rail 24/7 Waterline Eye Pencil
Urban Decay Rail 24/7 Waterline Eye Pencil

Urban Decay Rail 24/7 Waterline Eye Pencil
Urban Decay Rail 24/7 Waterline Eye Pencil

Urban Decay Rail 24/7 Waterline Eye Pencil
Urban Decay Rail 24/7 Waterline Eye Pencil

Urban Decay Rail 24/7 Waterline Eye Pencil
Urban Decay Rail 24/7 Waterline Eye Pencil

Urban Decay Street 24/7 Waterline Eye Pencil
Urban Decay Street 24/7 Waterline Eye Pencil

Urban Decay Street 24/7 Waterline Eye Pencil
Urban Decay Street 24/7 Waterline Eye Pencil

Urban Decay Street 24/7 Waterline Eye Pencil
Urban Decay Street 24/7 Waterline Eye Pencil

Urban Decay Street 24/7 Waterline Eye Pencil
Urban Decay Street 24/7 Waterline Eye Pencil

127 Comments

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Deb Avatar

Thank you so much for reviewing these Christine! I have picked these up so many times in the stores and almost purchased one but hesitated and put it back. I just had a feeling that they would not be good and apparently my instincts were correct, LOL! I hate returning things and am so glad I waited for your review.

Emi Avatar

That drives me crazy. It also seems like they filter out bad reviews when there aren’t many reviews at all, but are more likely to leave them if the product already has 100+ reviews. I’ve definitely seen products that say they have, say, 1-2 reviews and an average of 2stars, then I scroll down to the reviews and there aren’t any. Suspicious!

Shelley Avatar

Oh wow! So glad I saw this review. I have Rail coming in the mail — guess I know it’ll be going right back when it arrives. Darn. I have been searching high and low for a dark brown liner that I can use for tightlining. Seems like most skinny liners are black and they always migrate on me.

Shauna Fidler Avatar

The new Smashbox 3D Always Sharp eyeliners are incredible! And they sharpen themselves each time you screw the cap back on. Once they set, they don’t budge or smudge!! 🙂 Hopefully they will come out with more colors.

Neonails Avatar

WOW. That is just… WOW.

I had heard that these were pretty disappointing, so I skipped buying them, but I never would have guessed that they would perform this badly! I’m amazed UD even signed off on releasing them at all.

Meanwhile, I’m wearing two of the new Colourpop gel liners (Swerve & Show Me) right now & they’re holding up so nicely.

Carrie Avatar

Wow. I never thought I’d see a review like this on an UD product. Just goes to show that every brand occasionally just misses the mark entirely! I was actually tempted by one of these the other day. So glad I stayed away!

ElKay Avatar

This is so disappointing. I’m looking for a waterline liner. The Marc Jacobs was my favorite, though not perfect and it’s no longer available at Sephora.

Nicole Avatar

I have Legend. I don’t love it. But, I don’t hate it. I don’t have the same exact issues as you though. I probably would give it a B. It’s okay. I don’t plan to repurchase because 1) It smears to my waterline when I tight line-which is my sole purpose for Legend. 2) It flakes if you trace over it after it dries. 3) I’ve had it for about 2 months and I don’t use it daily- maybe 3 times a week and it almost gone. So, if I used it daily, I would estimate a months usage per pencil. I do like: 1) the intensity to the black 2) I feel like it wears a little longer than most other pencils.
I wish they would have gotten this one right. I am a huge UD fan and I generally tight line. I would have been using this most days. But, have 2 other pencils I have been using as well and I don’t wear eye makeup every day.

Nicole Avatar

Well, I really like the original ones on my waterline best. I use this for upper tightline only. I cannot imagine wearing it on the lower waterline honestly with the way it dries down almost. I prefer the MJB and Chanel’s twist up pencil in Noir intense (88),and the Bare Minerals pencils. I really would like a pencil that would last on the waterline or tighttline without being gross. I think MJB takes the prize for myself.

Katherine T. Avatar

Wow, I don’t think I’ve ever seen 5 straight F’s in a review! I’m just wincing in pain looking at the swatches. You’re poor eye. These remind me of those horrible, super dry, hard DS eyeliners I had in high school many, many decades ago. You had to light a match to soften them up, or they were un-usable. What happened to the QC on any of these??? These won’t stand a chance on my wet, teflon waterline. Well, I should’ve got them for Halloween –runny mascara and raccoon eyes to go with the costume LOL

Katherine T. Avatar

Oh my mom wouldn’t let me light matches at home, so you had to do it at school. The girls’ bathroom always smelled like burnt matches, and if you went in there during class break, there was a haze of smoke, from all the girls burning their eye pencils to touch up their eye makeup. Just think of all the carcinogenic compounds created! Yep, those were the good ol’ days LOL Those pencils were the worst, an F- would’ve been a very generous score, they were more like a Z-

Lura Avatar

Glad it wasn’t just me! I picked one of these up because I thought they might not sting in my eyes like UD’s usual formula but they were not only poor quality, they still stung my eyes! UD is the only brand I have that particular problem with, too. Maybe I’ll take a chance on the ColourPop ones… at least those are less of a financial commitment!

Nancy T Avatar

Lura, I have thae same issue with UD pencils! Admittedly, I have only used Perversion, but nothing, and I mean NOTHING, has ever made my eyes tear so profusely and turn my eyes into such a mess!

Lacey Avatar

Ouch. I was excited about these when I first saw the press release and even swatched a couple in store. (They worked okay on my hand.) Using liner on the waterline is something I reserve for special occasions, and the regular 24/7 line holds up well enough for those few hours at a time. (Along with my Sephora liner in Fairytale!) I’ll stick with those.

Aditi Avatar

Just… wow. I find it hard to believe these passed quality control! I can understand one or two shades being worse than the rest, but when every single shade performs poorly it just points to a QC failure.

Jaime Avatar

I am amazed to see you’ve given such low reviews on these, they work really well for me and I have incredibly watery eyes! In fact the original pencils move around on my waterline just leaving smudges and goop in the inner corners, but these don’t. I actually like that they set so quick, since most pencils smear on me when it comes to waterlining within minutes. To each their own I guess!

Christine Avatar

You are one of the lucky ones, Jaime! I was actually wondering if these might work for those where the regular 24/7 line really failed! In general, the “majority” has decent/good results with UD’s 24/7 liner formula, but there are definitely some where they don’t last at all!

Ashley Avatar

Christine-
I’m glad you are reviewing these as I had picked up Street while at the UD counter at the Nordstrom’s in Chicago. It swatched nicely so I went ahead and picked it up. After trying it once, I returned it. I could not believe how dry and stiff the formula was. I was very disappointment. In fact, it the color never turned opaque after two applications so I finally had to put a black eyeliner on top.

Julie Avatar

Don’t companies have QC that have ppl testing/reviewing before release? I would think that they also reach out to beauty bloggers and send out test pilots for review before a complete launch? I’d rather get the straight scoop from experienced reviewers as a company exec while I could stop release and reformulate.
As for Sephora purging bad reviews, I wonder why. They are a huge outlet and sell high end products. I would think they would be the first to point out a poorly rated product product, maybe even pull it from the shelves or insist the brand executives do..? Sephora has a Huge customer base, keeping customers informed is a no brainer. Let all reviews remain?

kjh Avatar

A picture of these bad boys….and i mean that literally…. would have been, maybe not so nice…but illustrative. Somehow, though, you manage to make even epic fails…. and this is EPIC….look pretty good. These were not impressive in-store, and i can’t say i’m surprised. Guess i’m ready for my second CP order, while i work on my current project: putting together a subdued MUFE palette. I’m an old broad, who finally did NOT get VICE or Electric or Colors You Crave. Your search has been invaluable for finding subdued MUFES. (subdued for spring, etc) I am never wowed by the store display…not overwhelmed, just not wowed. MUFE has a surprising # of subdued blues that work…) I always talk myself out of the premade MUFEs, and later regret it. The MUFE Nudes are not what i would have chosen, except 2-3. If i do my own, i’ll be ecstatic. And there can be mattes! As for liners, know i’ll stick to the 24/7 and Stilas. MJ is chemically incompatible + just disappears, but those colors. I envy those who can use them.

Julie Simons Avatar

Well crap. I saw this review and got all excited. How do products like this make it past basic quality control and testing? My wallet thanks you again Christine!

Christine Avatar

I only saw a handful of negative reviews, and I kept meaning to write mine up, but you know me, always behind, lol! I saw these still kicking around when I was writing up the review for the UD eyeliner set and was like, “Wow, this should have been written eons ago!”

Lulle Avatar

Oh dear, a whole family of Fs… Can’t believe a brand would go ahead and put such a terrible product on the shelves, isn’t that going to damage their reputation? What’s even more mind-boggling is that this is a specific product, not just any eyeliner (some of those don’t say put well on the waterline and that’s alright if you’re aware of it before you buy) but this one is MADE FOR waterlining yet it sucks at it. Unbelievable.

You’ve saved me money, I was tempted to try this line because I want a good pencil for the waterline, I guess this is not it!

Nancy T Avatar

Oh man, where you said the part about it turning into a makeup emergency situation, I knew immediately that these were all going to do poorly! Quite simple, really. If they can’t get their black shade right, every other shade is usually only going to as bad or worse. Thanks for the heads up, Christine, as well as for you having to deal with these yuck-worthy pencils for our collectively being spared the same indignity!

Bonnie Avatar

And this is the reason I’m so faithful to your blog, Christine!!! I held off buying any of these and hoped I’d see a review on these here! Just unbelievably awful, huh. What is up with UD lately. I’m really disliking some of the stunts they’re pulling lately, with the crappy eyeliners that don’t live up to their names or color-promo shots and the spectrum palette bs. Btw – have you tried their mascara Ressurection or jumbo Ozone pencil? Those are two products of theirs I’ve been curious about for a while but not sure if they’re worth it.

Christine Avatar

Jumbo Ozone is just like their regular Ozone, just massive. Seems to work like the pencil does but haven’t tested it extensively. Mascara Resurrection is the one for reapplying mascara later in the day? It works decently. Certainly an interesting product, though. I think it will depend on what mascara you use and how thick your lashes are – too thick and I don’t know if the Mascara Resurrection will catch the lashes enough to soften them again.

Anna Szőke Avatar

I’m a big fan of the UD 24/7 series, the Glide On pencils are a fix part of my kit as a makeup artist, and they never fail to impress me. However I’m not that impressed with the waterline pencils, the colours are not that “Wow”.

Susan Avatar

Wow, major fail for UD! I love this brand but probably would not have considered this purchase even before your very helpful review. Had the liner worked, it still would have been redundant. The regular liners work fine on the water line. (I feel the same about contour kits.)

Mariella Avatar

What is wrong with UD??? I’d have expected that liners making these claims, especially from a company like UD (pioneers of things like eye shadow primers to prolong wear, makeup setting sprays, etc.) would have come out with a better product or no product at all. I don’t have luck with their 24/7 eyeliners but I know a lot of people do love them and find them long-wearing but these don’t seem to be even on a par with those pencils, so why on earth release them? I am so glad I didn’t buy any of these before seeing your review, Christine.

Nell Avatar

I have 2 profound deep questions in my life. What was first: chicken or egg
Why are these 24/7 pencils raved about still

I hate original ones. They are the worst. Worse than worst cheap drugstore pencils precisely because they don’t stay and smudge like crazy. And surprisingly when i want to smudge my eyeliner on the lid for a more grungy look – it turns into a horrible mess. Ok, very bright ones are actually not that bad, but who wants to rock a grass green one every day?

I didn’t even look at new ones and not surprised ud screwed these up as well

Christine Avatar

The regular line of 24/7 liners generally work just fine for me – their biggest weakness (for me) is pigmentation, but they usually wear without smudging for me personally. From what I’ve gathered, they work well for a lot of people, but there are some that they work really badly on!

Genevieve Avatar

Oh dear – I think these will be in your disaster list for the end of the year. I really dislike it when a brand seeks to improve a really good product and ends up making it worse.
Christine, you have just saved us a lot of money and angst.
I think I will look at the Sephora collection – these seem to be really good.

Lisa Avatar

Wow. Thanks for saving me a huge headache. Shame on UD for not doing their homework and realeasing substandard products. They have a name to protect. Bad move.

Karina Avatar

I wish I would have waited for your review. I totally trust your reviews and won’t buy products if you give them a bad grade. I only bought one and it wore off in less than an hour, as well.

Deborah Avatar

Oh am I ever grateful for this review! I tried their old ones and they literally ruined my contact lenses. I couldn’t get the smudges off! I would have tried this had I not seen your review. Thank you again and again for helping me make an intelligent choice about cosmetics!!

Deborah Avatar

That is the second of two products that has done that to my lenses. My eyes watered and the product spread over my lenses along with the tears of course. I cleaned and cleaned them but the haze remained. I tossed them but not after trying the products again thinking it could be something else. Oh well, live and learn right? : )

Di Avatar

Wow, this has just stunned me.

I bought Legend after testing a bit in my local Ulta store with a friend. I was SO impressed at how water repellent it was! I’d had difficulty with the regular pencils (especially before they changed their formula) , but now they’re okay but far from perfect. I’ll attest to this – I wore this waterline pencil to my WEDDING (with primer and several layers of setting spray) and it didn’t budge the slightest bit.

I’m amazed that a UD product could get this kind of review with some and they wouldn’t notice it. I did see, though, that the pigment and waterproof effect didn’t come out much unless you had several layers of the pencil on. I’ll definitely buy it again, and I’ve got super watery eyes (my mascara always starts to smear as early as 1 hr after wearing). It’s a bummer it doesn’t seem to work for some folks!

Di Avatar

It’s really strange it seems to be the case – lots of other commenters had the same experience you did! Now I’m really worried about the people I recommended this pencil to!

Well, in any case I hope UD sees this and reevaluates the formula. The pencil, especially considering the function they’re aiming for, shouldn’t do that!

Cat Avatar

Well, I am glad it isn’t just me! Your review is spot-on. I have problems with eyeliner staying on my waterline and picked up Street hoping that this would be THE formula. I was so disappointed with it. The color barely showed up and then I was wearing green raccoon eyes within a couple hours. I have had really good luck with Lancome’s Drama Liqui-Pencils though! They are creamy and super pigmented and stay where I put them!

Emmy Avatar

I have nightmares about “major makeup emergencies” in which my eyeliner has travelled down and created a gross ring under my eyes.

I can’t believe they are going to try to sell these for $20. Wet and Wild pencils (the really long ones) are creamier than this. Yuck!

Karielle Stephanie Avatar

F F F F F…. LOL! I’m sorry you had to go through the trouble with these, but that did make me chuckle. I’m a huge fan of tightlining but I’ll be staying away from these! I’ve been wanting to try the skinny Hourglass mechanical liners actually…

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