Urban Decay Mood is a very cool-toned, dark gray with a matte finish. It is a permanent eyeliner that retails for $20.00 and contains 0.04 oz.
Mood is a medium-dark gray with cool, blue undertones and a mostly matte finish. The pencil dragged and skipped on the waterline (as well as the lash line), which made it difficult to get even, opaque coverage. I had issues with it starting to migrate and smudge within an hour of wear. Make Up For Ever M14 Matte Charcoal Grey (P, $21.00)(100% similar). Fenty Beauty Bachelor Pad (P, $22.00) is warmer (95% similar). Urban Decay Lure (P, $20.00) is lighter (95% similar). NARS Zinc (LE, $26.00)(95% similar). ColourPop Timber (DC, $7.00) is more pigmented, cooler, better quality (95% similar). ColourPop Timber (DC, $5.00) is lighter (95% similar). Sephora Stone (DC, $10.00) is warmer (90% similar). NARS London (P, $24.00) is lighter (90% similar). Urban Decay Smoke (P, $22.00) is darker, warmer (80% similar). NARS Madison Ave. (P, $24.00) is more pigmented, cooler (90% similar). See comparison swatches / view dupes side-by-side.