Urban Decay Lure is a very cool-toned, dark gray with a matte finish. It is a permanent eyeliner that retails for $20.00 and contains 0.04 oz.
Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a "smoky matte charcoal." It's a dark gray with cool undertones and a matte finish. It was semi-opaque in one stroke, and it was buildable to rich, opaque color after two layers. On me, it wore well for eight and a half hours before lightly smudging. bareMinerals Mesmerized (LE, $14.00) is warmer. NARS Madison Ave. (P, $24.00) is very similar. See comparison swatches / view dupes.
An ultra-smoky liner for smudging with the same long-lasting benefits of Urban Decay’s cult-favorite, 24/7 Glide-On Eye Pencil. The perfect liner to complement the UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7but with a soft, smoky, matte finish. Ultra-velvety and plush-textured, it’s the ultimate smoky tool for smudging. It’s formula provides intense color payoff, and it’s blendable with a quick dry-down. More powdery than Urban Decay’s bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet smudges easily to create soft, smoky edges. With its easy-to-blend, waterproof formula, it achieves perfectly blended-out, or rich, defined eye looksand once it dries down, it lasts all day.
Dimethicone, Isododecane, Silica, Sucrose Tetrastearate Triacetate, Synthetic Wax, Hydrogenated Jojoba Oil, Polybutene, Methyl Methacrylate Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10. (+/-) May Contain: CI 77499 (Iron Oxides).
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