Lure

Urban Decay 24/7 Velvet Glide-On Eye Pencil

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Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil
Urban Decay Lure 24/7 Velvet Glide-On Eye Pencil

Urban Decay Lure is a very cool-toned, dark gray with a matte finish. It is a permanent eyeliner that retails for $20.00 and contains 0.04 oz.

Editor's Review

Urban Decay Lure 24/7 Velvet Glide-on Eye Pencil ($20.00 for 0.04 oz.) is described as a "smoky matte charcoal." It's a dark gray with cool undertones and a matte finish. It was semi-opaque in one stroke, and it was buildable to rich, opaque color after two layers. On me, it wore well for eight and a half hours before lightly smudging. bareMinerals Mesmerized (LE, $14.00) is warmer. NARS Madison Ave. (P, $24.00) is very similar. See comparison swatches / view dupes.

Claims / Ingredients

An ultra-smoky liner for smudging with the same long-lasting benefits of Urban Decay’s cult-favorite, 24/7 Glide-On Eye Pencil. The perfect liner to complement the UD smoky eye, this exclusive waterproof formula provides the same long-lasting wear you’ve come to expect from 24/7—but with a soft, smoky, matte finish. Ultra-velvety and plush-textured, it’s the ultimate smoky tool for smudging. It’s formula provides intense color payoff, and it’s blendable with a quick dry-down. More powdery than Urban Decay’s bestselling 24/7 Glide-On Eye Pencil, 24/7 Velvet smudges easily to create soft, smoky edges. With its easy-to-blend, waterproof formula, it achieves perfectly blended-out, or rich, defined eye looks—and once it dries down, it lasts all day.

Dimethicone, Isododecane, Silica, Sucrose Tetrastearate Triacetate, Synthetic Wax, Hydrogenated Jojoba Oil, Polybutene, Methyl Methacrylate Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Isoceteth-10. (+/-) May Contain: CI 77499 (Iron Oxides).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

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