Urban Decay Smoke is a slightly cool-toned, very dark gray with a matte finish. It is a permanent eyeliner that retails for $22.00 and contains 0.04 oz.
Urban Decay Smoke 24/7 Glide-On Eye Pencil (Eyeliner) ($22.00 for 0.04 oz.) is a dark, slightly cool-toned gray with a matte finish. The pigmentation was weaker in a single layer--barely approaching medium coverage--but it was fairly buildable. It could have applied more evenly, and I think the more velvety, perhaps more silicone-heavy, formula made it more likely to push product around when layered than I've experienced with other shades.
As a thin line of product on the lash line, the unevenness was harder to see in person, which is the nature of reviewing eyeliners--small deficits in performance are obvious in macro photos but not always in person. It wore well for nine hours before fading/thinning noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Our award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line your eyes with a hint of color or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.
Cyclopentasiloxane, Isododecane, Synthetic Wax, Polybutene, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrogenated Cottonseed Oil, Ceresin, Ozokerite, Cera Microcristallina (Microcrystalline Wax), Tocopherol, Ascorbyl Palmitate, Phenoxyethanol. May Contain: CI 77491/77492/77499 (Iron Oxides), CI 77891 (Titanium Dixoide), CI 77007 (Ultramarines), CI 77019 (Mica).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.