Urban Decay Push is a very cool-toned, dark blue with a satin finish. It is a permanent eyeliner that retails for $22.00.
Urban Decay Push 24/7 Razor Sharp Liquid Eyeliner ($22.0000 for 0.07 fl. oz.) is a dark, navy blue with cool undertones and a pearly sheen. It's not as metallic as a lot of the other shades, but it seems to have a bit of shimmer. This shade was quite watery, even when shaken up and open/closed multiple times, which resulted in sheerer coverage. The color still wore for ten hours. Maybelline Striking Navy (P, $9.99) is less shimmery, darker, warmer (90% similar). KVD Beauty Poe (P, $18.00) is less glossy (90% similar). Sephora Navy Shimmer (P, $13.00) is more shimmery (90% similar). Marc Jacobs Beauty Over(night) (P, $25.00) is warmer, less glossy (90% similar). Lethal Cosmetics Spectre (LE, $15.50) is less shimmery, lighter (90% similar). L'Oreal Cobalt Blue (250) (P, $8.99) is lighter, brighter (90% similar). Fenty Beauty Navy or Die (P, $22.00) is more shimmery, darker, more muted (90% similar). MAC Cool Jazz (P, $17.00) is less glossy (90% similar). MAC Waveline (P, $16.00) is darker, more muted (90% similar). NARS Ocean Drive (P, $24.00) is less shimmery, lighter (85% similar). Make Up For Ever M22 Matte Majorelle Blue (P, $21.00) is lighter, brighter, cooler (85% similar). Urban Decay Sabbath (DC, $22.00) is darker, more muted (85% similar). Urban Decay Push (P, $20.00) is darker, cooler (85% similar). NARS Darklight (P, $24.00) is darker, warmer (80% similar). Fenty Beauty Sea About It (P, $22.00) is less shimmery, lighter, less glossy (80% similar). NARS Rue Saint-Honore (P, $24.00) is darker (90% similar). See comparison swatches / view dupes side-by-side.
Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.