KVD Beauty Poe is a very cool-toned, very dark blue with a satin finish. It is a permanent lip liner that retails for $18.00 and contains 0.01 oz.
Kat Von D Poe Everlasting Lip Liner ($18.00 for 0.009 oz.) is a deep, navy blue with strong, cool undertones and barely-there blue pearl. It had good pigmentation in a single stroke, and it was lightly creamy, though it tugged slightly on the lips. The color applied fairly even across the lips, including when I tried to wear it as a standalone shade, but I had to press and gently rub my lips together to even out the overall color. It lasted for about seven hours--as soon as I ate, it had completely worn away from the center of my lips and faded noticeably everywhere else. It was neither drying nor hydrating on me.
It matches Poe Studded Kiss Lipstick well, particularly as it is a bit darker, so it gave the more emollient texture of the Studded Kiss shade better adhesion.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Line, design and define with a lip liner unlike any other! Everlasting Lip Liner is the first of its kind to combine 24-hour, water-resistant wear with truly weightless color for super-comfy long wear. A full spectrum of 30 matte shades means endless possibilities, and a perfect match for all your fave KvD lipsticks! Choose from tried-and-true nudes, pinks and reds (including bestsellers “Lolita,” “Bow N Arrow,” “Vampira”), or get weird in fearless greens, blues and pops you can only expect from KvD! It literally took Kat YEARS to perfect this exact formula—she just wouldn’t settle for anything less than the best! The result of such obsessive attention to detail? A lip liner that stands out from the rest for its instant gratification: Even the lightest stroke delivers saturated pigment, immediate dry down and effortless definition. And just like its liquid lipstick partner in crime (we’re talkin’ about you Everlasting Liquid Lipstick), this liner is so comfortable it feels like absolutely nothing. Say farewell to dryness, skipping and dragging for good! Imagine lip looks beyond your wildest dreams: The artistry is finally in YOUR hands!.