NARS London is a very cool-toned, dark gray with a satin finish. It is a permanent eyeliner that retails for $24.00 and contains 0.04 oz.
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NARS London Velvet Liner ($24.00 for 0.04 oz.) is a medium-dark gray with a natural sheen. It had good pigmentation in one pass, which is always nice. This shade had a lot of slip, which gave it a wet-like feel going on and took awhile for it to dry down, so it did migrate into the fine lines underneath my lower lash line in the process. I was able to soften and blend the edges with a pencil brush, and then the color stayed in place for around seven hours. NARS Zinc (LE, $26.00) is less glossy (95% similar). ColourPop Timber (DC, $6.00) is darker (95% similar). Fenty Beauty Bachelor Pad (P, $22.00) is darker, warmer, glossier (95% similar). Urban Decay Mood (P, $20.00) is darker (90% similar). MAC Midnight Snack (P, $16.00) is lighter (90% similar). ColourPop Timber (DC, $5.00) is warmer (90% similar). Urban Decay Lure (P, $20.00) is lighter (90% similar). Make Up For Ever M14 Matte Charcoal Grey (P, $21.00) is darker (90% similar). Sephora Stone (P, $10.00) is darker, warmer (85% similar). Urban Decay Smoke (P, $22.00) is darker, warmer, less glossy (80% similar). See comparison swatches / view dupes side-by-side.
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Velvet Eyeliners add rich dimension with pigments that glide on smooth and blend evenly, creating the perfect base for smoky lids or a fine line for a bold look.