Urban Decay Sancho, Rock Steady, Plaid, Gash, Mrs. Mia Wallace Vice Lipsticks Reviews, Photos, Swatches

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Sancho Vice LipstickUrban Decay Sancho Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red shimmer [with a Metallized finish].” It’s a medium-dark, pinky-red with cool undertones and fine, fuchsia and red micro-shimmer. It had mostly opaque pigmentation, and it felt more like a Cream than a lot of the Metallized shades do, though it wasn’t as shimmery as some of the Metallized shades! The texture was lightweight, emollient but not too slippery, and was comfortable to wear. On me, this shade wore well for five and a half hours and was lightly hydrating. Estee Lauder Intense Emotion (P, $32.00) is warmer (95% similar). MAC Authentic Red (LE, $20.00) is lighter (95% similar). MAC Rolling Red (LE, $25.00) is more muted (95% similar). Chanel Memoire (224) (P, $37.00) is warmer (95% similar). Urban Decay Gash (DC, $22.00) is darker (90% similar). Urban Decay Spark (PiP, $18.00) is more shimmery, lighter (90% similar). Guerlain Gwen (DC, $58.00) is less shimmery, darker (90% similar). Chanel Rouge Tentation (169) (P, $38.00) is darker, warmer (90% similar). Tom Ford Beauty Lost Cherry (LE, $55.00) is more shimmery, lighter, cooler (90% similar). Colour Pop JujuRouge (LE, $6.00) is less glossy (90% similar). Estee Lauder Killer Kiss (DC, $32.00) is more shimmery, lighter, warmer (90% similar). YSL Light Me Red (119) (LE, $38.00) is more shimmery, lighter, cooler (90% similar). Guerlain L'Heure Bleue (DC, $37.00) is darker, more muted (90% similar). Guerlain #91 (LE, $33.00) is more shimmery, darker, less glossy (90% similar). MAC Dangerously Chic (P, $23.00) is lighter, less glossy (90% similar). Cle de Peau Pillow Book (P, $65.00) is darker, more muted (90% similar). Bite Beauty Tannin (DC, $26.00) is less shimmery, darker (85% similar). Kat Von D Adora (P, $19.00) is more shimmery (90% similar). Guerlain Vega (DC, $37.00) is darker (90% similar). Guerlain Rouge Saphir (821) (DC, $58.00) is lighter (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Rock Steady Vice LipstickUrban Decay Rock Steady Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep wine red [with a Cream finish].” It’s a medium-dark red with subtle, warm red undertones and a creamy, lightly shiny consistency. The texture was light-medium in weight with a little more density, though it wasn’t heavy to wear. It applied with smooth, even color that made the lips appear plumper and smoother. The color lasted for over six hours and was lightly hydrating overall. I didn’t experience feathering myself, but it did have enough slip that it might be an issue for others. Urban Decay Rock Steady (LE, $18.00) is less glossy (95% similar). Too Faced Melted Velvet (P, $21.00) is darker, warmer (90% similar). Urban Decay Mrs. Mia Wallace (P, $18.00) is darker (90% similar). MAC Fire Roasted (DC, $21.00) is darker (95% similar). Hourglass Visionary (P, $32.00) is more muted (95% similar). Bobbi Brown Red Velvet (P, $37.00) is warmer (90% similar). YSL Rouge Caftan (92) (LE, $38.00) is more shimmery, lighter, cooler (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). NARS Lee (LE, $34.00) is darker, more muted (90% similar). NARS Shirley (P, $34.00) is darker, more muted (90% similar). Urban Decay Bad Blood (P, $18.00) is warmer, less glossy (90% similar). MAC Dubonnet (P, $20.00) is darker, less glossy (90% similar). Hourglass At Night (P, $34.00) is more muted, less glossy (90% similar). Tom Ford Beauty Velvet Cherry (P, $55.00) is darker, more muted, cooler (85% similar). Bobbi Brown Parisian Red (P, $37.00) is lighter, brighter, warmer (85% similar). YSL Burgundy Love (85) (P, $38.00) is lighter, more muted, cooler (85% similar). NARS Louise (P, $34.00) is darker, more muted (85% similar). Givenchy Grenat Initie (307) (P, $36.00) is lighter, brighter, warmer (85% similar). NARS Olivia (P, $34.00) is darker, more muted, warmer (85% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Plaid Vice LipstickUrban Decay Plaid Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep berry [with a Sheer finish].” It’s a medium, pinky-red with cool undertones and a natural sheen. It had semi-opaque pigmentation–there was sheerness, but it packed enough color that it covered the lips evenly and noticeably. The texture was thin but not uncomfortable to wear. On me, it wore well for five hours, left behind a stain, and was lightly hydrating. Urban Decay Plaid (LE, $18.00) is darker, less glossy (95% similar). MAC Red Necessity (LE, $20.00) is lighter, brighter (90% similar). MAC Nice to Meet You (LE, $20.00) is lighter, more pigmented, less glossy (90% similar). Chanel Esprit (88) (LE, $37.00) is more shimmery, warmer (90% similar). Giorgio Armani Art Deco (502) (PiP, $38.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Dangerous Beauty (P, $55.00) is lighter, cooler (90% similar). Revlon Flirtatious (125) (DC, $8.99) is lighter, glossier (90% similar). Bobbi Brown Grenadine (P, $29.00) is less shimmery, darker (85% similar). MAC Marsala (DC, $21.00) is darker, more muted (90% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is darker, more muted, warmer (85% similar). Givenchy Rouge Suedine (410) (P, $37.00) is darker (85% similar). Urban Decay Sheer F-Bomb (DC, $22.00) is lighter, warmer (85% similar). Guerlain #78 (P, $33.00) is darker, cooler (85% similar). Dior Minuit (LE, $40.00) is lighter, brighter, less glossy (85% similar). Urban Decay Sheer Shame (DC, $22.00) is lighter, more muted (85% similar). Bite Beauty Pavlova (P, $24.00) is darker, warmer (85% similar). Bite Beauty Crimson (LE, $28.00) is lighter, cooler (90% similar). Guerlain Garconne (DC, $58.00) is brighter, warmer (80% similar). Pat McGrath Wild Cherry (P, $40.00) is less shimmery, darker, less pigmented (80% similar). Tom Ford Beauty Alejandro (P, $36.00) is more shimmery, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Gash Vice LipstickUrban Decay Gash Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep red with tonal shimmer [with a Cream finish].” It’s a deep, slightly muted, red with cool undertones and a touch of fine, ruby shimmer. It had good color coverage, though not fully opaque, but it went on evenly and gave more of a stained look with the level of translucency it had. On me, this shade wore well for five and a half hours and was lightly hydrating. Guerlain Vega (DC, $37.00) is less shimmery (95% similar). Urban Decay Gash (DC, $22.00) is less pigmented (95% similar). Guerlain Samsara (DC, $37.00) is warmer (95% similar). Bite Beauty Tannin (DC, $26.00) is less shimmery, less glossy (95% similar). Estee Lauder Intense Emotion (P, $32.00) is lighter (90% similar). Cle de Peau Pillow Book (P, $65.00) is darker (95% similar). MAC Bloodstone (LE, $20.00) is cooler (95% similar). MAC Rolling Red (LE, $25.00) is lighter (90% similar). Chanel Rouge Tentation (169) (P, $38.00) is less shimmery, lighter, brighter (90% similar). MAC Maison Rouge (P, $19.00) is less shimmery, darker (90% similar). Giorgio Armani The Red (400) (P, $38.00) is warmer (90% similar). Estee Lauder Vin Noir (315) (LE, $32.00) is cooler (90% similar). Giorgio Armani #406 (P, $32.00) is lighter, less glossy (90% similar). Tom Ford Beauty Leonardo (P, $36.00) is cooler (90% similar). MAC Absolute Power (LE, $20.00) is cooler (95% similar). Urban Decay Love Drunk (P, $18.00) is darker, less glossy (90% similar). Giorgio Armani Red Fuchsia (503) (P, $38.00) is warmer (85% similar). MAC Authentic Red (LE, $20.00) is lighter, less glossy (85% similar). Urban Decay Sancho (P, $18.00) is lighter (85% similar). Guerlain Gwen (DC, $58.00) is lighter (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Mrs. Mia Wallace Vice LipstickUrban Decay Mrs. Mia Wallace Vice Lipstick ($17.00 for 0.11 oz.) is described as a “deep blood red [with a Cream finish].” It’s a bright, medium-dark red with subtle, warm undertones and a lightly glossy finish. It had nearly opaque pigmentation with a smooth, lightly creamy consistency that glided on easily and went on evenly. This shade wore well for over six hours, left a stain behind, and was hydrating. Urban Decay Bad Blood (P, $18.00) is darker, less glossy (95% similar). Urban Decay Mrs. Mia Wallace (DC, $22.00) is darker (90% similar). Urban Decay F-Bomb (P, $18.00) is lighter, brighter (90% similar). Urban Decay Rock Steady (P, $18.00) is lighter (90% similar). Hourglass At Night (P, $34.00) is lighter, less glossy (90% similar). Bobbi Brown Red Velvet (P, $37.00) is darker, warmer (90% similar). Sephora Deep Water Bay (24) (P, $8.00) is lighter (90% similar). Tom Ford Beauty Scarlet Rouge (P, $55.00) is lighter, less glossy (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Guerlain Habit Rouge (DC, $37.00) is less glossy (90% similar). Estee Lauder Red Ego (P, $32.00) is lighter, brighter (90% similar). NARS Lee (LE, $34.00) is darker, more muted (90% similar). Fyrinnae Winter Romance (P, $7.00) is lighter, warmer (90% similar). NARS Jungle Red (P, $26.00) is lighter, warmer (90% similar). Sephora Empowered (04) (P, $13.00) is darker, cooler (90% similar). Bobbi Brown Parisian Red (P, $37.00) is lighter (90% similar). Estee Lauder Immortal (P, $32.00) is more shimmery, lighter (90% similar). Hourglass Visionary (P, $32.00) is more muted, cooler (90% similar). Shiseido Real Ruby (RD502) (DC, $28.00) is lighter, less glossy (90% similar). Colour Pop Liquid Courage (P, $7.00) is darker, more muted (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice LipstickUrban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

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Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Sancho Vice Lipstick
Urban Decay Sancho Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Rock Steady Vice Lipstick
Urban Decay Rock Steady Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Plaid Vice Lipstick
Urban Decay Plaid Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Gash Vice Lipstick
Urban Decay Gash Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Urban Decay Mrs. Mia Wallace Vice Lipstick
Urban Decay Mrs. Mia Wallace Vice Lipstick

Vice Lipstick
Urban Decay
$18.00/0.11 oz.

89%

Average

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Makeup Look
On face:
  • Tarte Rainforest of the Sea Foundation
  • Guerlain Les Voilettes Loose Setting Powder
  • Urban Decay Rapture Afterglow Blush
  • Urban Decay Aura Afterglow Highlighter
On eyes:
  • Urban Decay Naked2 Eyeshadow Palette
  • Urban Decay Mushroom Eyeliner
About Reviewer
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Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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37 Comments

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I swatched these in my store today, and my biggest complaint is about any of the ones with shimmer.. I wish it would show up more. I could barely tell it existed in Gash which was disappointing because that’s the one I always coveted on UD’s website. Tonal shimmer should really mean barely there shimmer. There’s no reason to get Gash when I already have the original Mrs. Mia Wallace. I am very, very glad that’s a permanent shade now!

I’m so excited for Mrs. Mia Wallace. While I got the eyeshadow palette, I missed out on the lipstick in the “old” formula (which was LE in any case) and I am so eager to get it now. That it has such a high rating is just “bonus”. I’m also seriously swooning over both Gash and Plaid. Oh my….it’s been a while since I’ve been this excited about lipstick.

Yay! Good timing! I just got the 24-sample card yesterday; I was searching here for Gash and Rock Steady last night and was slightly bummed that I couldn’t find them.

All the swatches should be on here already – I am trying to get them tested as quickly as I can, but there are a lot of shades! So sorry!

I wasn’t going to buy any of these because I already have Rock Steady, Mrs. Mia Wallace and didn’t care for Plaid when it was released before, still don’t for that matter. But now that I have seen Sancho on you I think I must have it. It is stunning on you and I like the lightly metallic sheen of it. Not too much but just enough. Thank you Christine.

Every single one is a winner!!! These are some stunning reds that easily dupe much higher end red lipsticks quite well! My list may have grown by at least one more: Plaid. I love that sheer, stained glass, summer apropos red!
And, of course, I still intend on getting Gash ! Maybe Mrs. Mia Wallace or Rock Steady, as well.

Every one is glorious. UD does some bang up red l/s. These are almost in the league with Guerlain or Bite reds. Some folk might prefer these. Extra nice.

Out of the 3 metallized ones I’ve tried (out of 4 I bought), Sancho has been the most pigmented so far. I agree, it’s not as shimmery though. I’ll probably be wearing the last one, Conspiracy, tomorrow. But gosh (yes, I did say gosh), I love Rock Steady and Gash on you! (Actually all of these look good on you.) I need another red lippie like a whole in my head but I think Rock Steady may be going in my cart. (I’ll restrain on Gash since I have the shade in the original formula.)

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