Urban Decay Plaid is a slightly cool-toned, medium-dark berry with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Plaid Vice Lipstick ($17.00 for 0.11 oz.) is described as a "deep berry [with a Sheer finish]." It's a medium, pinky-red with cool undertones and a natural sheen. It had semi-opaque pigmentation--there was sheerness, but it packed enough color that it covered the lips evenly and noticeably. The texture was thin but not uncomfortable to wear. On me, it wore well for five hours, left behind a stain, and was lightly hydrating. Urban Decay Plaid (LE, $18.00) is darker, less glossy (95% similar). MAC Red Necessity (LE, $20.00) is lighter, brighter (90% similar). Chanel Esprit (88) (LE, $37.00) is more shimmery, warmer (90% similar). Giorgio Armani Art Deco (502) (PiP, $38.00) is darker, more muted, warmer (90% similar). Tom Ford Beauty Dangerous Beauty (P, $55.00) is lighter, cooler (90% similar). MAC Nice to Meet You (LE, $20.00) is lighter, more pigmented, less glossy (90% similar). Revlon Flirtatious (125) (DC, $8.99) is lighter, glossier (90% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is darker, more muted, warmer (85% similar). Givenchy Rouge Suedine (410) (P, $37.00) is darker (85% similar). Urban Decay Sheer F-Bomb (DC, $22.00) is lighter, warmer (85% similar). Guerlain #78 (P, $33.00) is darker, cooler (85% similar). Dior Minuit (LE, $38.00) is lighter, brighter, less glossy (85% similar). Urban Decay Sheer Shame (DC, $22.00) is lighter, more muted (85% similar). Bite Beauty Pavlova (P, $24.00) is darker, warmer (85% similar). Bite Beauty Crimson (LE, $28.00) is lighter, cooler (90% similar). Bobbi Brown Grenadine (P, $29.00) is less shimmery, darker (85% similar). MAC Marsala (DC, $21.00) is darker, more muted (90% similar). Tom Ford Beauty Alejandro (P, $36.00) is more shimmery, warmer (80% similar). Guerlain Garconne (DC, $58.00) is brighter, warmer (80% similar). Pat McGrath Wild Cherry (P, $40.00) is less shimmery, darker, less pigmented (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.