Urban Decay Rock Steady is a moderately warm-toned, dark red with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Rock Steady Vice Lipstick ($17.00 for 0.11 oz.) is described as a "deep wine red [with a Cream finish]." It's a medium-dark red with subtle, warm red undertones and a creamy, lightly shiny consistency. The texture was light-medium in weight with a little more density, though it wasn't heavy to wear. It applied with smooth, even color that made the lips appear plumper and smoother. The color lasted for over six hours and was lightly hydrating overall. I didn't experience feathering myself, but it did have enough slip that it might be an issue for others. Urban Decay Rock Steady (LE, $18.00) is less glossy (95% similar). Too Faced Melted Velvet (P, $21.00) is darker, warmer (90% similar). Urban Decay Mrs. Mia Wallace (P, $18.00) is darker (90% similar). Hourglass Visionary (P, $32.00) is more muted (95% similar). MAC Fire Roasted (DC, $21.00) is darker (95% similar). YSL Rouge Caftan (92) (LE, $38.00) is more shimmery, lighter, cooler (90% similar). NARS Golshan (P, $25.00) is lighter, warmer, less glossy (90% similar). Bobbi Brown Red Velvet (P, $37.00) is warmer (90% similar). NARS Shirley (P, $34.00) is darker, more muted (90% similar). Urban Decay Bad Blood (P, $18.00) is warmer, less glossy (90% similar). NARS Lee (LE, $34.00) is darker, more muted (90% similar). MAC Dubonnet (P, $20.00) is darker, less glossy (90% similar). Hourglass At Night (P, $34.00) is more muted, less glossy (90% similar). Tom Ford Beauty Velvet Cherry (P, $55.00) is darker, more muted, cooler (85% similar). Bobbi Brown Parisian Red (P, $37.00) is lighter, brighter, warmer (85% similar). YSL Burgundy Love (85) (P, $38.00) is lighter, more muted, cooler (85% similar). NARS Louise (P, $34.00) is darker, more muted (85% similar). Givenchy Grenat Initie (307) (P, $36.00) is lighter, brighter, warmer (85% similar). NARS Olivia (P, $34.00) is darker, more muted, warmer (85% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.