Chanel Memoire (224) is a slightly cool-toned, medium-dark red with a pearl finish. It is a permanent lipstick that retails for $37.00 and contains 0.07 oz.
Chanel Rouge Memoire (224) Coco Stylo ($37.00 for 0.07 oz.) is a rich, medium-dark red with cool undertones and fine, ruby red pearl. It had good pigmentation, though it wasn't quite opaque, with a smooth, even application that did not settle into my lip lines and actually made my lips appear smoother and plumper. It had a very creamy, balm-like consistency that was quite emollient and glided across the lips effortlessly. The formula was comfortable and hydrating to wear over the five hours the color lasted. There was a faint stain left behind as well.
The formula is supposed to offer the “intensity of a lipstick” with the “shine of a lipgloss” and “comfort of a lip balm.” The consistency of this formula was incredibly soft and melted against the lips, so it was easy to over-apply (and subsequently, easy to run through the product!) with an emollient quality found in lip balms. In general, color coverage was semi-opaque to opaque, with wear coming in at three to five hours, depending on the shade. The formula was comfortable to wear and very hydrating both during and after wear. The downside was that these types of twist-up lipsticks (in the slim casing) tend to contain noticeably less than a standard bullet lipstick (0.10 to 0.12 oz. usually!) and the more pliant formula made it easy to reapply and run it back and forth more than necessary (for the coverage). There was a light rose scent to the formula, subtler than the Rouge Allure lipsticks, though, with no discernible taste.
The intensity of a lipstick, the shine of a lipgloss and the comfort of a lip balm — all in one creamy yet lightweight formula. This innovative formula is enriched with nourishing Apple Seed Extract and hydrating Jojoba Oil and Coconut Oil. Silk Powder, Beeswax and special ingredients help visibly smooth, plump and add brilliant 3D shine to the lips. A spectrum of eight irresistible shades features pinks, reds, nudes and corals. In a convenient, twist-up ‘stylo’ form to write your colour signature.