Urban Decay Gash is a moderately cool-toned, dark red with a pearl finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Gash Vice Lipstick ($17.00 for 0.11 oz.) is described as a "deep red with tonal shimmer [with a Cream finish]." It's a deep, slightly muted, red with cool undertones and a touch of fine, ruby shimmer. It had good color coverage, though not fully opaque, but it went on evenly and gave more of a stained look with the level of translucency it had. On me, this shade wore well for five and a half hours and was lightly hydrating. Urban Decay Gash (DC, $22.00) is less pigmented (95% similar). Guerlain Samsara (DC, $37.00) is warmer (95% similar). Guerlain Vega (DC, $37.00) is less shimmery (95% similar). Bite Beauty Tannin (DC, $26.00) is less shimmery, less glossy (95% similar). Estee Lauder Intense Emotion (P, $32.00) is lighter (90% similar). Cle de Peau Pillow Book (P, $65.00) is darker (95% similar). MAC Bloodstone (LE, $20.00) is cooler (95% similar). Chanel Rouge Tentation (169) (P, $38.00) is less shimmery, lighter, brighter (90% similar). MAC Maison Rouge (P, $19.00) is less shimmery, darker (90% similar). Giorgio Armani The Red (400) (P, $38.00) is warmer (90% similar). Estee Lauder Vin Noir (315) (LE, $32.00) is cooler (90% similar). Giorgio Armani #406 (P, $32.00) is lighter, less glossy (90% similar). Tom Ford Beauty Leonardo (P, $36.00) is cooler (90% similar). MAC Rolling Red (LE, $25.00) is lighter (90% similar). MAC Absolute Power (LE, $20.00) is cooler (95% similar). Urban Decay Love Drunk (P, $18.00) is darker, less glossy (90% similar). Guerlain Gwen (DC, $58.00) is lighter (85% similar). Estee Lauder Killer Kiss (DC, $32.00) is more shimmery, lighter (85% similar). Colour Pop Coquette (LE, $6.00) is more shimmery, darker (85% similar). Bite Beauty #009 (LE, $36.00) is lighter, cooler, less glossy (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.