Urban Decay Plaid is a slightly cool-toned, medium-dark berry with a natural finish. It is a limited edition lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay x Gwen Stefani Plaid Lipstick ($18.00 for 0.11 oz.) is described as a "sheer deep berry." It's a semi-opaque, berry-red with cool, fuchsia undertones and a natural finish. The texture was lightweight, lightly creamy, and sat well on the lips without sliding around. The color was comfortable to wear and lasted well for five and a half hours. It left behind a slight stain and was hydrating as well. Urban Decay Plaid (P, $18.00) is lighter, glossier (95% similar). Guerlain Madame Batifole (860) (DC, $58.00) is more shimmery (90% similar). Guerlain #78 (P, $33.00) is darker, more muted, cooler (90% similar). Giorgio Armani Art Deco (502) (PiP, $38.00) is darker, more muted (90% similar). Tom Ford Beauty Dangerous Beauty (P, $55.00) is lighter, cooler (90% similar). Bobbi Brown Grenadine (P, $29.00) is less shimmery, darker (90% similar). Bite Beauty Crimson (LE, $28.00) is lighter, cooler (90% similar). Obsessive Compulsive Cosmetics Shoegazer (DC, $17.00) is darker, more muted, warmer (85% similar). Givenchy Rouge Suedine (410) (P, $37.00) is darker (85% similar). Tom Ford Beauty Leonardo (P, $36.00) is darker (85% similar). Estee Lauder Tumultuous Pink (P, $32.00) is lighter, brighter (85% similar). Guerlain Gladys (78) (DC, $58.00) is more shimmery, lighter, brighter (85% similar). Too Faced Jelly Bean (DC, $22.00) is lighter, brighter (85% similar). Pat McGrath Wild Cherry (P, $40.00) is less shimmery, darker, less pigmented (85% similar). Bite Beauty Winterberry (DC, $24.00) is lighter, brighter (85% similar). Bite Beauty Palomino (DC, $24.00) is lighter, brighter, cooler (85% similar). Too Faced Melted Berry (P, $21.00) is more muted, cooler (85% similar). Colour Pop Peacocky (LE, $6.00) is less glossy (85% similar). Guerlain Gigi (DC, $58.00) is lighter, brighter (80% similar). Bite Beauty Pavlova (P, $24.00) is less shimmery, darker, warmer (80% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
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Gwen knows how to rock a bold lip. Luckily, she was game to get down and dirty with us to mix her perfect shades and ideal textures. She’s worn every lip color in the book, and these are her must-haves. The lineup: eight NEW shades (including two exclusives you can only find here)—from a bright red matte to a shimmering sheer nude and a creamy deep fuchsia. This collection includes our first-ever shade in a finish we’ve dubbed Mega Matte—a super-intense matte that lays down a lot of color in one coat. Every shade features our proprietary Pigment Infusion System™—for a super-creamy texture, rich payout and superior color dispersion.