Urban Decay Native, Heartless, Brat, Naked, Morning After Vice Lipsticks Reviews, Photos, Swatches

Urban Decay Vice Lipstick
Urban Decay Vice Lipstick

Urban Decay Native Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale pink [with a Cream finish].” It’s a muted, medium pink with subtle, neutral-to-cool undertones and a creamy, lightly glossy finish. It had semi-opaque pigmentation that applied evenly for the most part, but it had a lot of slip and really seemed prone to getting into the lines of my lips. The formula was comfortable to wear and to apply, while wearing for four hours. Smashbox Hideout (P, $21.00) is cooler (95% similar). Urban Decay Native (DC, $22.00) is warmer (95% similar). MAC Friend Like Me (LE, $20.00) is lighter (90% similar). MAC Angel (P, $19.50) is cooler (90% similar). MAC Crème Cup (PiP, $19.50) is lighter, brighter (95% similar). Buxom Pink Coquette (P, $22.00) is darker, more muted (90% similar). MAC Babetown (LE, $19.50) is darker, warmer (90% similar). Cle de Peau Bamboo (P, $65.00) is warmer (90% similar). Urban Decay Morning After (P, $18.00) is lighter, more pigmented (90% similar). MAC Samantha Ravndahl (LE, $19.50) is darker, cooler, less glossy (95% similar). Colour Pop Love Muffin (P, $7.00) is lighter, brighter, less glossy (90% similar). Burberry Fawn Rose (P, $34.00) is darker, less glossy (90% similar). MAC Soft Savour (LE, $19.50) is warmer (90% similar). Estee Lauder Impulsive (P, $32.00) is warmer (85% similar). Charlotte Tilbury Kim K.W. (P, $37.00) is lighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Heartless Vice Lipstick ($17.00 for 0.11 oz.) is described as a “baby pink [with a Comfort Matte finish].” It’s a light-medium pink with soft, warm undertones and a satin finish. It had nearly opaque pigmentation with a creamy, smooth texture that was very easy to wear and apply, but it didn’t have the most flattering appearance on as it didn’t smooth out the texture of the lips–perhaps a little too much slip compared to other Comfort Mattes that appear better applied. It wore well for five hours and had some color settle into lip lines after three hours of wear. The formula felt neither drying nor hydrating to me. MAC Angel (P, $19.50) is warmer, glossier (95% similar). NYX Pale Pink (P, $6.00) is lighter, less glossy (95% similar). Bite Beauty Sugarcane (P, $24.00) is warmer (95% similar). Marc Jacobs Beauty Pow (600) (P, $28.00) is darker (90% similar). Bite Beauty Lotus (P, $24.00) is darker (90% similar). Smashbox Mauve (P, $21.00) is darker (90% similar). MAC Crème Cup (PiP, $19.50) is warmer, glossier (95% similar). Kat Von D Melancholia (P, $20.00) is less glossy (90% similar). Colour Pop Love Muffin (P, $7.00) is warmer (85% similar). Maybelline Peach Buff (P, $7.99) is lighter, warmer (85% similar). Smashbox Pretty Social (P, $21.00) is more muted, cooler (90% similar). MAC The Pinkprint (LE, $19.50) is lighter (90% similar). Burberry Fawn Rose (P, $34.00) is darker, more muted (90% similar). MAC Friend Like Me (LE, $20.00) is less shimmery, lighter (85% similar). Colour Pop Tiny Chum (LE, $7.00) is darker (85% similar). Tom Ford Beauty Virgin Rose (P, $54.00) is darker, warmer (80% similar). MAC Please Me (P, $19.50) is darker, more muted, warmer (80% similar). Colour Pop 1st Base (LE, $6.50) is darker, warmer, less glossy (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Brat Vice Lipstick ($17.00 for 0.11 oz.) is described as a “warm baby pink [with a Sheer finish].” It’s a muted, medium-dark pink with cool, blue undertones and a natural sheen. It had semi-sheer pigmentation that applied evenly but highlighted the depth of lip lines. This shade lasted for three hours and was neither drying nor hydrating. Cle de Peau Water Lily (LE, $65.00) is darker (90% similar). Colour Pop Tiny Chum (LE, $7.00) is warmer (90% similar). Urban Decay Sheer Obsessed (DC, $22.00) is lighter, cooler (90% similar). MAC What a Feeling! (LE, $20.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Obsessed (P, $18.00) is lighter, brighter (90% similar). Urban Decay Obsessed (DC, $22.00) is brighter, more pigmented, cooler (90% similar). MAC Lovelorn (P, $19.50) is brighter, cooler (90% similar). Estee Lauder Powerful (P, $32.00) is lighter, brighter (80% similar). Bobbi Brown Posh Pink (P, $37.00) is darker (85% similar). Too Faced Razzle Dazzle Rose (DC, $22.00) is lighter, brighter (85% similar). MAC Divine Choice (P, $25.00) is lighter, brighter (85% similar). Clinique Sweet Pop (P, $18.00) is lighter, brighter (80% similar). Urban Decay Disobedient (P, $18.00) is darker, brighter (80% similar). YSL Fetish Pink (8) (P, $34.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.

Urban Decay Naked Vice Lipstick ($17.00 for 0.11 oz.) is described as a “nude-pink [with a Cream finish].” It’s a muted, medium rosy-pink with subtle, warm undertones and a glossy sheen. The Vice version is rosier and cooler than the Revolution version. It had semi-opaque pigmentation paired with a creamy, moderately emollient consistency that applied evenly but had some color pool into lip lines. If I pressed my lips together, I could see “lines” develop. The formula was comfortable to wear and nicely hydrating, and it lasted for four hours on me. Urban Decay Naked (DC, $22.00) is warmer, less glossy (90% similar). MAC Flamingo (P, $19.50) is lighter (90% similar). Hourglass Dreamer (P, $32.00) is lighter, cooler (95% similar). Urban Decay Rush (P, $18.00) is darker (95% similar). MAC Sunset Rose (LE, $19.50) is more shimmery (90% similar). Burberry Nude Pink (205) (P, $34.00) is less shimmery (90% similar). Pat McGrath Sextrology (P, $38.00) is lighter (95% similar). YSL Rose Afrique (87) (P, $38.00) is less shimmery, less pigmented, warmer (90% similar). Tom Ford Beauty Gal (LE, $36.00) is less shimmery (90% similar). NYX Blush (P, $4.00) is lighter, brighter (90% similar). Urban Decay Sheer Liar (P, $18.00) is darker (90% similar). Charlotte Tilbury Dancefloor Princess (P, $37.00) is lighter (85% similar). NARS Anita (P, $34.00) is warmer, less glossy (90% similar). Burberry Cameo Rose (209) (P, $34.00) is more shimmery, less pigmented (85% similar). Urban Decay Criminal (P, $18.00) is lighter, cooler, less glossy (85% similar). NARS Apoline (P, $34.00) is darker (90% similar). Urban Decay Rush (DC, $22.00) is darker (85% similar). Tarte Pink Peony (P, $16.00) is brighter, warmer (85% similar). Smashbox Primrose (PiP, $21.00) is warmer (90% similar). Shiseido Rose Muse (211) (P, $26.00) is less shimmery, darker, warmer (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

Urban Decay Morning After Vice Lipstick ($17.00 for 0.11 oz.) is described as a “pale baby pink with blue undertone [with a Sheer finish].” It’s a muted, medium pink with subtle, warm undertones and a natural sheen. It has a warmer base in the tube and swatched, but applied, it looks almost cool in tone for me. As it had semi-sheer coverage, this is another shade that can look different from person to person as a result. It had a lightweight feel, moderate slip, and glided on without tugging. Some of the milkier color made its way to lip lines, but it wasn’t too noticeable from a normal viewing distance. The color lasted for three hours on me. MAC Pleasure's All Mine (LE, $20.00) is cooler (95% similar). Estee Lauder Nude Reveal (110) (P, $32.00) is more shimmery (90% similar). MAC The Pinkprint (LE, $19.50) is warmer (90% similar). MAC Crème Cup (PiP, $19.50) is lighter, brighter (90% similar). Cle de Peau Bamboo (P, $65.00) is warmer (90% similar). MAC Soft Savour (LE, $19.50) is lighter, warmer (90% similar). Givenchy Street Rose (04) (P, $34.00) is lighter (90% similar). MAC Babetown (LE, $19.50) is less shimmery, warmer (90% similar). Urban Decay Native (P, $18.00) is darker, less pigmented (90% similar). Clinique Pink Honey (PiP, $15.00) is warmer (90% similar). Buxom Pink Coquette (P, $22.00) is warmer (90% similar). Urban Decay Native (DC, $22.00) is lighter, more pigmented (90% similar). MAC Samantha Ravndahl (LE, $19.50) is brighter, cooler (90% similar). MAC Angel (P, $19.50) is lighter, brighter (90% similar). Burberry Fawn Rose (P, $34.00) is brighter (90% similar). Smashbox Hideout (P, $21.00) is lighter, brighter (85% similar). Tom Ford Beauty Summer Fling (04) (LE, $55.00) is warmer (80% similar). Estee Lauder Impulsive (P, $32.00) is brighter, warmer (80% similar). See comparison swatches / view dupes side-by-side.

FORMULA OVERVIEW | Urban Decay Vice Lipstick ($17.00 for 0.11 oz.) is available in six finishes, which are primarily distinguished by level of sheen, shimmer content, and coverage. Mega Mattes are the thinnest and have the most “cling” as they are drier and more matte (but most are semi-matte and not a totally flat matte) and can be drying, though they are longer-wearing. Comfort Mattes are creamier, a little denser, with richer color payoff on average (they are the most pigmented out of the finishes), and have a satin finish that is fairly comfortable to wear, usually lightly hydrating, and longer-wearing. Creams are usually softer and creamier, though not too soft (they don’t mush or break from the base easily), with some being tackier and stiffer in the tube until they warm up against the lips; they have good color payoff, are hydrating, and are comfortable to wear but have more typical wear (four to six hours–six hours for deeper/richer shades like a red). Sheers and Sheer Shimmers have a more balm-like consistency that feels a little thinner but is wetter/more emollient than Mega Mattes, so ultimately, they feel quite different applied; they have sheerer coverage, though more semi-sheer to semi-opaque than very sheer, and have the shortest wear time at two to fours with light hydration. Metallized is the most shimmery of the finishes, though some of the other finishes have shades that are actually as shimmery (to me), but the Metallized formula has a thinner, more emollient base that isn’t as dense or as cream-like as the Creams; they feel more like the Sheers but a bit heavier and more pigmented (but seem to run semi-opaque to opaque, not always fully opaque) with average wear (four to five hours), light hydration. The Revolution formula–generally–felt a little more hydrating and pigmented on the lips, but these seem to wear a little longer; some of the shades that were in Revolution and are now in Vice (particularly the Creams, Sheers, and Sheer Shimmers) feel virtually the same on to me. The Comfort Mattes are the only ones that felt largely different–more satiny than matte, less dense compared to Matte Revolution.

A note on packaging: an average Revolution lipstick weighed 1.0 oz. in total, while a Vice Lipstick weighed 0.7 oz. in total. The weight distribution for a Revolution lipstick was: 0.2 oz. for the cap alone, 0.8 oz. for the base. The weight distribution for a Vice lipstick was: 0.2 oz. for the cap alone, 0.5 oz. for the base. The decrease is felt primarily in the sturdiness/weighted feeling of the base, so I find the older Revolutions to stand better on their own, but thrown into a cup or jar for storage, it doesn’t really matter. The more weighted base does give a greater sense of heft when applying, since you hold the base. The caps are the same total weight, but the Revolution caps are shorter and, as a result, maybe 1mm thicker, while the Vice caps are longer and spread the same weight of material over a larger area. All but two out of 120 lipstick caps felt very secure, and then about four were extremely secure and difficult to uncap, but otherwise, there is a soft “click” and the caps seem to stay on without easily coming off. All that being said, they seem to be the same packaging used in the Gwen Stefani and Alice Through the Looking Glass collaborations, though the interior tube felt a little higher-end, even though they all weigh the same. Revolution Lipsticks were $22.00 for 0.09 oz., which works out to be $244.44/oz., and these are $17.00 for 0.11 oz., which works out to be $154.55/oz. So while the packaging does feel less substantial and cheaper, you are paying $5 less and getting more for your money, but if you really liked the heavier base of Revolution lipsticks, you might miss that feeling with the new packaging.

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See more photos & swatches!

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Native Vice Lipstick
Urban Decay Native Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Heartless Vice Lipstick
Urban Decay Heartless Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Brat Vice Lipstick
Urban Decay Brat Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Naked Vice Lipstick
Urban Decay Naked Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

Urban Decay Morning After Vice Lipstick
Urban Decay Morning After Vice Lipstick

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Product Availability

Urban Decay Vice Lipstick $18.00/0.11 OZ.
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Makeup Look

On face:
  • Tarte Rainforest of the Sea Foundation
  • Guerlain Les Voilettes Loose Setting Powder
  • Urban Decay Rapture Afterglow Blush
  • Urban Decay Aura Afterglow Highlighter
On eyes:
  • Urban Decay Naked2 Eyeshadow Palette
  • Urban Decay Mushroom Eyeliner

About the Reviewer

Reviewer

Christine has normal-to-dry skin with areas of dryness (cheeks, nose, and under the eyes). She has a light-medium skintone with subtle, warmer yellow undertones. Her best foundation matches include: Tarte Rainforest of the Sea in Light-Medium Neutral (best match), Estee Lauder Double Wear Stay-in-Place Makeup in Desert Beige 2N1, Giorgio Armani Maestro Glow in 4.0, Hourglass Warm Ivory Vanish Seamless Finish, Laura Mercier Candleglow Soft Luminous in Dusk, MAC NC20/NC25, Make Up For Ever Ultra HD Liquid in Y305 (140). For more matches, please read our full Foundation FAQ. For more information on our review process, please read our Review FAQ.

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28 Comments

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I like Native and Heartless. The other shades are pretty, but not really my thing. I don’t think I’ll be getting any of this group, though.

I do know for sure that Naked would work very well on me, because its still not as much of a cool-toned baby pink, more of a nude-pink. Other than Naked, out of this batch, perhaps Brat? Not so sure, though.
Btw; I am able to wear MAC Please Me, but have to tweak it with liner and a little gloss.

For me Morning After seems the best for my coloring. Perfect for adding a little shine and toning down my natural color without making it too nude or warm.

Beautiful! I wish I could pull these off, but I think I probably have too much pigment in my lips to really show the color off well.

We try to approve comments within 24 hours (and reply to them within 72 hours) but can sometimes get behind and appreciate your patience! 🙂 If you have general feedback, product review requests, off-topic questions, or need technical support, please contact us directly. Thank you for your patience!