Urban Decay Brat is a slightly cool-toned, medium-dark pink with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Brat Vice Lipstick ($17.00 for 0.11 oz.) is described as a "warm baby pink [with a Sheer finish]." It's a muted, medium-dark pink with cool, blue undertones and a natural sheen. It had semi-sheer pigmentation that applied evenly but highlighted the depth of lip lines. This shade lasted for three hours and was neither drying nor hydrating. Cle de Peau Water Lily (LE, $65.00) is darker (90% similar). Colour Pop Tiny Chum (LE, $7.00) is warmer (90% similar). MAC Lovelorn (P, $20.00) is brighter, cooler (90% similar). Urban Decay Sheer Obsessed (DC, $22.00) is lighter, cooler (90% similar). MAC What a Feeling! (LE, $20.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Obsessed (DC, $22.00) is brighter, more pigmented, cooler (90% similar). Urban Decay Obsessed (P, $18.00) is lighter, brighter (90% similar). Estee Lauder Powerful (P, $32.00) is lighter, brighter (80% similar). Too Faced Razzle Dazzle Rose (DC, $22.00) is lighter, brighter (85% similar). Bobbi Brown Posh Pink (P, $37.00) is darker (85% similar). MAC Divine Choice (P, $25.00) is lighter, brighter (85% similar). Clinique Sweet Pop (P, $19.50) is lighter, brighter (80% similar). YSL Fetish Pink (8) (P, $34.00) is lighter, brighter (80% similar). Urban Decay Disobedient (P, $18.00) is darker, brighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.