Urban Decay Morning After is a neutral-toned, medium pink with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Morning After Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pale baby pink with blue undertone [with a Sheer finish]." It's a muted, medium pink with subtle, warm undertones and a natural sheen. It has a warmer base in the tube and swatched, but applied, it looks almost cool in tone for me. As it had semi-sheer coverage, this is another shade that can look different from person to person as a result. It had a lightweight feel, moderate slip, and glided on without tugging. Some of the milkier color made its way to lip lines, but it wasn't too noticeable from a normal viewing distance. The color lasted for three hours on me. MAC Pleasure's All Mine (LE, $20.00) is cooler (95% similar). MAC The Pinkprint (LE, $20.00) is warmer (90% similar). Estee Lauder Nude Reveal (110) (P, $32.00) is more shimmery (90% similar). MAC Crème Cup (PiP, $20.00) is lighter, brighter (90% similar). Buxom Pink Coquette (P, $22.00) is warmer (90% similar). Cle de Peau Bamboo (P, $65.00) is warmer (90% similar). Urban Decay Native (DC, $22.00) is lighter, more pigmented (90% similar). Givenchy Street Rose (04) (P, $34.00) is lighter (90% similar). MAC Soft Savour (LE, $20.00) is lighter, warmer (90% similar). Urban Decay Native (P, $18.00) is darker, less pigmented (90% similar). MAC Babetown (LE, $20.00) is less shimmery, warmer (90% similar). Clinique Pink Honey (PiP, $15.00) is warmer (90% similar). MAC Samantha Ravndahl (LE, $20.00) is brighter, cooler (90% similar). MAC Angel (P, $20.00) is lighter, brighter (90% similar). Smashbox Hideout (P, $21.00) is lighter, brighter (85% similar). Burberry Fawn Rose (P, $34.00) is brighter (90% similar). Estee Lauder Impulsive (P, $32.00) is brighter, warmer (80% similar). Tom Ford Beauty Summer Fling (04) (LE, $55.00) is warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.