Urban Decay Obsessed is a very cool-toned, medium pink with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Obsessed Vice Lipstick ($17.00 for 0.11 oz.) is described as a "baby pink [with a Sheer Shimmer finish]." It's a medium pink with cool, bluer undertones and a fine pearly shimmer. It had semi-sheer to semi-opaque pigmentation that applied evenly but welled up in lip lines easily. I would consider using a lip primer or pencil underneath if that's an issue that bothers you. The texture is a smidgen stiff until it warms up and then starts to feel like it is melting against the lips and is easy to smooth over the lips. This shade wore well for three and a half hours and was lightly hydrating. Urban Decay Obsessed (DC, $22.00) is more pigmented (95% similar). Tom Ford Beauty Lou (LE, $36.00) is less glossy (90% similar). Urban Decay Brat (P, $18.00) is darker, more muted (90% similar). Colour Pop Chubby Bunny (P, $7.00) is less shimmery, darker, warmer (90% similar). Bobbi Brown Posh Pink (P, $37.00) is darker, cooler (90% similar). Tom Ford Beauty Dream Obscene (Lip Color) (PiP, ) is lighter, brighter, more pigmented (90% similar). Urban Decay Disobedient (P, $18.00) is lighter, cooler (90% similar). Maybelline Lust for Blush (P, $7.99) is less glossy (90% similar). Cle de Peau Water Lily (LE, $65.00) is more muted, warmer (85% similar). Too Faced Double Bubble (DC, $22.00) is lighter, cooler (85% similar). Bite Beauty Lotus (P, $24.00) is lighter, warmer (85% similar). Estee Lauder Powerful (P, $32.00) is lighter, brighter (85% similar). MAC Speed Dial (P, $20.00) is darker (85% similar). NARS Roman Holiday (P, $26.00) is less shimmery, darker, warmer (85% similar). YSL Fetish Pink (8) (P, $34.00) is lighter, brighter (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.