Urban Decay Sheer Liar is a slightly warm-toned, medium plum with a natural finish. It is a discontinued lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Sheer Liar Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pink-nude [with a Sheer finish]." It's a muted, medium-dark rosy brown with warmer undertones and a natural sheen. It had semi-sheer color coverage that applied evenly with a lightweight texture and moderate slip. The texture is thin but not so thin that it clings or feels a little dry. The formula was hydrating and wore for three and a half hours on me. Urban Decay Wrong Number (DC, $18.00) is cooler (90% similar). Urban Decay Sheer Rapture (DC, $18.00) is cooler (90% similar). Urban Decay Naked (DC, $18.00) is lighter (90% similar). Urban Decay Rush (DC, $22.00) is cooler (85% similar). Urban Decay Ravenswood (DC, $18.00) is lighter (90% similar). Tom Ford Beauty Ellie (LE, $36.00) is more shimmery (85% similar). Surratt Beauty Perfectionniste (P, $34.00) is lighter, warmer (85% similar). Guerlain Merveilleux Rose (867) (DC, $58.00) is darker, less glossy (85% similar). Tom Ford Beauty Show It Off (Lip Color) (PiP, ) is darker (90% similar). MAC Amor Prohibido (LE, $19.00) is warmer (85% similar). Tom Ford Beauty La Piscine (LE, $36.00) is cooler (85% similar). Make Up For Ever C211 (DC, $22.00) is darker, cooler (85% similar). Estee Lauder Dynamic (P, $32.00) is lighter, brighter (80% similar). Bite Beauty Rosewood (DC, $28.00) is darker, warmer (80% similar). Buxom Hooligan (DC, $21.00) is darker, warmer (80% similar). See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.