Urban Decay Rush is a very warm-toned, medium mauve with a cream finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Rush Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pink-mauve [with a Cream finish]." It's a muted, medium-dark pink with warm undertones and a creamy, lightly glossy finish. It had nearly opaque pigmentation with a creamy, smooth consistency that had some density to it and felt comfortable to wear, but it didn't slide around over time. This shade wore well for four and a half hours and was hydrating. MAC Modesty (P, $20.00) is darker, warmer (90% similar). Urban Decay Wrong Number (P, $18.00) is lighter, cooler (90% similar). Estee Lauder Pinkberry (P, $32.00) is lighter (95% similar). Urban Decay Naked (P, $18.00) is lighter (95% similar). Bite Beauty Shiraz (DC, $24.00) is darker, less glossy (90% similar). L'Oreal Varnished Rosewood (P, $9.99) is cooler (90% similar). Shiseido Sweet Desire (RD714) (DC, $28.00) is cooler (90% similar). Urban Decay Rush (DC, $22.00) is less pigmented, less glossy (95% similar). Makeup Geek Shy (P, $15.00) is darker, cooler (90% similar). Marc Jacobs Beauty Slow Burn (P, $28.00) is darker, less glossy (90% similar). NYX Euro Trash (P, $6.00) is darker, warmer (90% similar). Colour Pop Tip Toe (LE, $7.00) is lighter (90% similar). Estee Lauder Rose Tea (P, $32.00) is darker (90% similar). Bite Beauty Taurus (LE, $26.00) is cooler, less glossy (85% similar). Smashbox On Set (P, $21.00) is more shimmery, darker (90% similar). Shiseido Streaming Mauve (208) (P, $26.00) is darker, cooler (85% similar). Bite Beauty Chutney (DC, $24.00) is darker (85% similar). Bobbi Brown Tawny Pink (P, $37.00) is cooler (85% similar). Sephora Reckless (31) (P, $13.00) is more shimmery, darker, cooler (85% similar). Bobbi Brown Desert Rose (P, $37.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.