Rush

Urban Decay Rush Vice Lipstick ($17.00 for 0.11 oz.) is described as a "pink-mauve [with a Cream finish]." It's a muted, medium-dark pink with warm undertones and a creamy, lightly glossy finish. It had nearly opaque pigmentation with a creamy, smooth consistency that had some density to it and felt comfortable to wear, but it didn't slide around over time. This shade wore well for four and a half hours and was hydrating. Urban Decay Wrong Number (DC, $18.00) is lighter, cooler (90% similar). MAC Modesty (P, $19.00) is darker, warmer (90% similar). Estee Lauder Pinkberry (P, $32.00) is lighter (95% similar). Urban Decay Naked (DC, $18.00) is lighter (95% similar). Gucci Beauty Call It a Day (214) (P, $42.00) is darker, cooler (90% similar). Urban Decay Rush (DC, $22.00) is less pigmented, less glossy (95% similar). L'Oreal Varnished Rosewood (P, $9.99) is cooler (90% similar). Shiseido Sweet Desire (RD714) (DC, $28.00) is cooler (90% similar). Bite Beauty Shiraz (DC, $24.00) is darker, less glossy (90% similar). Makeup Geek Shy (P, $15.00) is darker, cooler (90% similar). Marc Jacobs Beauty Slow Burn (P, $28.00) is darker, less glossy (90% similar). NYX Euro Trash (P, $6.00) is darker, warmer (90% similar). ColourPop Tip Toe (LE, $10.00) is lighter (90% similar). Estee Lauder Rose Tea (P, $32.00) is darker (90% similar). Smashbox On Set (P, $21.00) is more shimmery, darker (90% similar). Shiseido Streaming Mauve (208) (P, $26.00) is darker, cooler (85% similar). Bite Beauty Chutney (DC, $24.00) is darker (85% similar). Bobbi Brown Tawny Pink (P, $37.00) is cooler (85% similar). Sephora Reckless (31) (P, $13.00) is more shimmery, darker, cooler (85% similar). Bobbi Brown Desert Rose (DC, $37.00) is darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

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