Urban Decay Naked is a moderately warm-toned, light-medium pink with a natural finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
Urban Decay Naked Vice LipstickUrban Decay Naked Vice Lipstick ($17.00 for 0.11 oz.) is described as a "nude-pink [with a Cream finish]." It's a muted, medium rosy-pink with subtle, warm undertones and a glossy sheen. The Vice version is rosier and cooler than the Revolution version. It had semi-opaque pigmentation paired with a creamy, moderately emollient consistency that applied evenly but had some color pool into lip lines. If I pressed my lips together, I could see "lines" develop. The formula was comfortable to wear and nicely hydrating, and it lasted for four hours on me. Urban Decay Naked (DC, $22.00) is warmer, less glossy (90% similar). MAC Flamingo (P, $20.00) is lighter (90% similar). Hourglass Dreamer (P, $32.00) is lighter, cooler (95% similar). Urban Decay Rush (P, $18.00) is darker (95% similar). MAC Sunset Rose (LE, $20.00) is more shimmery (90% similar). Pat McGrath Sextrology (DC, $40.00) is lighter (95% similar). Guerlain #96 (P, $33.00) is darker (90% similar). Burberry Nude Pink (205) (P, $34.00) is less shimmery (90% similar). Givenchy Rose Diaphane (110) (P, $36.00) is less shimmery, lighter, cooler (90% similar). Revlon Wink for Pink (P, $8.49) is lighter, cooler (90% similar). YSL Rose Afrique (87) (P, $38.00) is less shimmery, less pigmented, warmer (90% similar). Tom Ford Beauty Gal (LE, $36.00) is less shimmery (90% similar). Urban Decay Sheer Liar (P, $18.00) is darker (90% similar). Urban Decay Criminal (P, $18.00) is lighter, cooler, less glossy (85% similar). Charlotte Tilbury Dancefloor Princess (P, $37.00) is lighter (85% similar). Smashbox Primrose (PiP, $21.00) is warmer (90% similar). NARS Anita (P, $34.00) is warmer, less glossy (90% similar). NYX Blush (P, $4.00) is lighter, brighter (90% similar). Clinique Nude Pop (P, $19.50) is more shimmery, lighter, warmer (90% similar). Burberry Cameo Rose (209) (P, $34.00) is more shimmery, less pigmented (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.