Urban Decay Criminal is a moderately warm-toned, light-medium pink with a satin finish. It is a permanent lipstick that retails for $18.00 and contains 0.11 oz.
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Urban Decay Criminal Vice Lipstick ($17.00 for 0.11 oz.) is described as a "soft pink-nude [with a Comfort Matte finish]." It's a medium pink with neutral-to-warm undertones and a satin finish. It had nearly opaque color coverage that went mostly evenly (it could have been a little smoother on the lips) with a very creamy, lightweight texture that glided on without tugging. It lasted for four hours on me with some color gathering into my lip lines after two and a half hours of wear. The formula was neither drying nor hydrating. Bite Beauty Sorbet (DC, $26.00) is darker, brighter (95% similar). MAC Please Me (P, $20.00) is lighter (90% similar). Kat Von D Magick (DC, $21.00) is darker, cooler (90% similar). Colour Pop Solow (P, $6.50) is darker, more muted, warmer (90% similar). Jaclyn Cosmetics Isla (DC, $18.00) is less shimmery, cooler (90% similar). Sephora Blossom (P, $14.00) is less shimmery, darker, cooler (90% similar). Colour Pop Love Bite (LE, $6.00) is less glossy (90% similar). Tom Ford Beauty Clint (LE, $36.00) is more shimmery, lighter, cooler (90% similar). Bobbi Brown Pink Kiss (P, $28.00) is lighter (90% similar). Tom Ford Beauty Ori (LE, $36.00) is lighter, cooler (90% similar). Smashbox Mauve (P, $21.00) is lighter, cooler (90% similar). Natasha Denona Sava (21P) (P, $25.00) is less shimmery, darker (90% similar). Tom Ford Beauty Pink Tease (03) (P, $55.00) is lighter (90% similar). Charlotte Tilbury Dolly Bird (P, $34.00) is cooler (90% similar). Charlotte Tilbury Liv It Up (P, $37.00) is cooler (90% similar). Urban Decay Naked (P, $18.00) is darker, warmer, glossier (85% similar). Maybelline Blushing Bud (705) (P, $7.49) is lighter, cooler (90% similar). MAC Mehr (P, $20.00) is darker (90% similar). Anastasia Buff (P, $18.00) is darker, more muted, less glossy (85% similar). Clinique Gauzy (02) (P, $19.50) is more shimmery, lighter, cooler (85% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The pigment load is insane! Just one swipe provides an unbelievable laydown of color. Every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Our proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior color dispersion. Yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and abassu oils nourish and soften lips. Illipe butter (derived from Malaysian illipe trees) provides long-lasting moisture. Vitamin C and vitamin E provide a hit of antioxidants.