NARS Anita is a very warm-toned, medium pink with a cream finish. It is a permanent lipstick that retails for $34.00 and contains 0.14 oz.
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Anita is a light-medium pink with warm, yellow undertones and a cream finish. It had rich color payoff with a creamy, light-medium weight consistency that was easy to glide on. The lipstick sunk into lip lines slightly initially, and then it was worse after two hours of wear. On me, the color wore for just over four and a half hours and was a touch hydrating. Smashbox Primrose (PiP, $21.00) is cooler (95% similar). Hourglass I Woke Up (P, $34.00) is darker (90% similar). bareMinerals Heaven (PiP, $20.00) is less pigmented (90% similar). Bite Beauty Pepper (DC, $24.00) is darker (85% similar). Givenchy Rose d'Exception (206) (LE, $36.00) is darker (90% similar). Pat McGrath Realness (DC, $40.00) is darker (90% similar). Pat McGrath Christy (P, $40.00) is warmer (95% similar). Giorgio Armani Blush (500) (P, $38.00) is darker, glossier (90% similar). NARS Vanessa (P, $34.00) is darker, warmer (80% similar). Kat Von D OG Lolita (P, $19.00) is darker, more muted (90% similar). Bite Beauty Hazelnut (DC, $28.00) is darker, warmer (95% similar). LORAC Belle-ieve (LE, ) is darker, cooler (90% similar). Pat McGrath Sextrology (DC, $40.00) is lighter, cooler (90% similar). bareMinerals XOX (PiP, $20.00) is darker (85% similar). Bobbi Brown Uber Pink (P, $37.00) is cooler (90% similar). Bite Beauty Café (LE, $24.00) is darker, glossier (80% similar). Tom Ford Beauty Pink Dusk (P, $55.00) is lighter, cooler (80% similar). Jaclyn Cosmetics Perfectionist (DC, $18.00) is lighter, cooler (90% similar). Sephora Rosewood (P, $14.00) is darker, less glossy (90% similar). MAC Tres Blasé (P, $19.00) is more shimmery, darker (90% similar). Top 20 dupes listed, see the rest. See comparison swatches / view dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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The innovative, pigment-rich formula delivers an intense, full-coverage finish in a single stroke, while nutrient rich ingredients are known to smooth, moisturize and volumize. The 40-shade collection features a full range of provocative hues from neutral nudes to striking reds and bold pinks.