Urban Decay Deep End is a very cool-toned, dark teal with a metallic finish. It is a permanent eyeliner that retails for $22.00.
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Urban Decay Deep End 24/7 Razor Sharp Liquid Eyeliner ($22.0000 for 0.07 fl. oz.) is a medium-dark blue-teal with a metallic sheen. It had mostly opaque coverage in a single pass, which was fluid and even when applied. The texture was thin without being runny or watery. It wore well for ten hours on me. Urban Decay Vacancy (LE, $22.00) is less shimmery (95% similar). Chanel Sweet Star (LE, $29.00) is more muted (90% similar). Make Up For Ever I32 Iridescent Lagoon Green (P, $21.00) is darker (90% similar). Urban Decay Electric Empire (P, $22.00) is more shimmery (90% similar). Makeup Geek Ocean (P, $9.00) is cooler (90% similar). Sephora Waterfall (P, $10.00) is warmer (90% similar). MAC New Marine (P, $17.00) is lighter, cooler (90% similar). Tarina Tarantino Spark of Envy (DC, $15.00) is cooler (90% similar). Urban Decay Overdrive (P, $22.00) is warmer (85% similar). Make Up For Ever #52L (LE, $19.00) is darker (85% similar). Marc Jacobs Beauty Gemstoned (P, $24.00) is more shimmery, cooler (90% similar). See comparison swatches / view dupes side-by-side.
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Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.