Urban Decay Dark Force is a moderately warm-toned, dark brown with a sparkle finish. It is a permanent eyeliner that retails for $22.00.
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Urban Decay Dark Force 24/7 Razor Sharp Liquid Eyeliner ($22.00 for 0.07) is a deep, subdued brown with subtle, warm, reddish undertones and gold glitter. It had semi-opaque coverage in a single pass, which was somewhat buildable with a second layer (just make sure to wait for the first one to completely dry!). The consistency was thin, water-like, but it was easy to maneuver the brush across the skin. It wore well for ten hours. Urban Decay Muse (LE, $22.00) is less shimmery, warmer (90% similar). Urban Decay Crave (DC, $22.00) is less shimmery, darker (90% similar). Zoeva Rock 'n' Roll Bride (P, $7.50) is cooler (90% similar). Urban Decay Corrupt (P, $22.00) is less shimmery, warmer (90% similar). MAC Local Wares (DC, $16.00) is less shimmery (90% similar). Marc Jacobs Beauty Express-Oh! (LE, $26.00) is less shimmery (90% similar). MAC Past Twilight (DC, $16.00) is less shimmery (90% similar). NARS Last Frontier (P, $24.00) is less shimmery, lighter, cooler (85% similar). Fenty Beauty Space Cookie (P, $22.00) is less shimmery, lighter, warmer (85% similar). See comparison swatches / view dupes side-by-side.
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Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.