Urban Decay Chaos is a very cool-toned, medium-dark blue with a satin finish. It is a permanent eyeliner that retails for $22.00.
Urban Decay Chaos 24/7 Razor Sharp Liquid Eyeliner ($22.0000 for 0.07 fl. oz.) is a bright, medium-dark cobalt blue with cool undertones and a satiny sheen. It had good pigmentation in one pass, once really shaken up, which didn't skip or go on unevenly, but the consistency is still on the thinner, wetter side and had this one splatter every time I opened and used it (five times). Lancome Cote d'Azur (P, $23.00) is less glossy (95% similar). NARS Most Wanted (LE, $24.00) is less glossy (95% similar). Sephora Sea If I Care (P, $14.00) is less glossy (95% similar). MAC Royal Wink (LE, $16.00) is less glossy (95% similar). NARS Ocean Drive (P, $24.00) is warmer (95% similar). Urban Decay Chaos (P, $22.00) is less glossy (95% similar). MAC Flourish Me Bold (LE, $18.00) is less glossy (90% similar). Sephora Cobalt Matte (P, $13.00) is darker, less glossy (90% similar). Fenty Beauty Sea About It (P, $22.00) is darker, less glossy (90% similar). Marc Jacobs Beauty Out of the Blue (P, $25.00) is darker, less glossy (95% similar). ColourPop Rucker Park (LE, $5.00) is darker, less glossy (90% similar). ColourPop Floater (LE, $5.00) is more shimmery, darker (85% similar). See comparison swatches / view dupes side-by-side.
Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.