2015 Readers' Choice Awards
The Readers’ Choice Awards recognize brands and products that really impressed our readers over the past year. We began the process by gathering nominations from readers over a two-week period. After compiling nominations, the top 10 to 15 nominees from each category made it onto the short list. Readers had the opportunity to vote from these short lists over a one-week voting period. The nominee with the most votes took home the big prize!
View Previous Awards:2014 Awards2013 Awards2012 Awards2011 Awards
Best of the Year
Best High-End Beauty Brand
Runner Ups
Other Nominees for Best High-End Beauty Brand
Past Winners
Best Budget Beauty Brand
Past Winners
Most Innovative Beauty Brand
Past Winners
2014
Most Underrated Beauty Brand
Runner Ups
9.5% of all votes
8.4% of all votes
Past Winners
Best Niche Beauty Brand
Runner Ups
15.8% of all votes
10.4% of all votes
Past Winners
Best New Product
Runner Ups
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Best Eye Products
Best Eyeshadow Base
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Past Winners
Best Cream Eyeshadow
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Past Winners
Best Loose Eyeshadow
Past Winners
2014
2013
Best Powder Eyeshadow
Runner Ups
Past Winners
Best Liquid Eyeliner
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Past Winners
Best Pencil Eyeliner
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Past Winners
Best Cream/Gel Eyeliner
Runner Ups
Past Winners
Best High-End Mascara
Runner Ups
Past Winners
Best Budget Mascara
Best Face Products
Best Face Primer
Runner Ups
Past Winners
Best Concealer
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Past Winners
Best Foundation
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Best Setting Powder
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Best Bronzer
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Best Highlighter
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Best Powder Blush
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Best Cream Blush
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Best Brand for Makeup Brushes
Runner Ups
14.5% of all votes
8.5% of all votes
Past Winners
Best Lip Products
Best Lipstick
Runner Ups
Past Winners
2014
2013
2012
2011
2010
2009
Best Lipgloss
Runner Ups
Past Winners
2014
2013
2012
2011
2010
2009