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The formula is supposed to be "ultrablendable" with a "natural flush of color" that is "weightless" and combines the "look of a cream with the ease of a powder." The texture is lightly creamy with some slip, and it takes about thirty seconds before it starts to really melt and transition into a more powder-like texture and feel. I liked using stippling brushes with the formula, as it delivered good color coverage and still offered blendability and evenness. I also found fingertips were good for working the color onto the skin (I usually get the initial amount on using a brush). The average shade lasted between eight and nine hours on me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Formulated with the perfect balance of oils, waxes, and powders, HD Blush combines the second skin look of a cream with the ease of a powder. Created for HD technology, this formula blends into skin with no visible texture for a truly natural flush of color. It’s completely weightless and can be worn over or under powder to flawlessly sculpt and highlight cheeks.
Based on 1 Review, 11 Quick Reviews
The Good: Creamy (3), Blendable (3), Smooth (2), Easy To Apply (2), Great Value (2), Long-wearing (1), Travel-friendly (1)
The In-Between: Natural (3), Buildable (2), Highly Pigmented (2)
The Bad: Fades (1)