24/7 Glide-On Eye Pencil (Eyeliner)

Urban Decay

1 of 4
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)
Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner)

Urban Decay 24/7 Glide-On Eye Pencil (Eyeliner) is an eyeliner that retails for $22.00 and contains 0.04 oz. ($550.00 per ounce). There are 114 shades in our database.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
Editor's Review

The formula is supposed to go on "smoothly, stay soft and super-creamy for blending" before it "dries to a long-lasting finish that won't budge" with "intense" coverage. I'm a long-time fan and user of the formula--almost a decade now--and they're still a go-to. I keep a handful of formulas at my fingertips, and I have all of the shades from this range in a cup within reach.

It isn't the longest-wearing formula I've come across, but I find that it balances longevity with creaminess in application and ease of removal at the end. They also wear away "kindly," so while the line might get thinner, it doesn't drag or bleed toward my under eye area. The formula has solid, long-wear at eight to 10 hours before fading, thinning, or having a bit of migration to the outer corner. The less shimmery... Read More.

The formula is supposed to go on "smoothly, stay soft and super-creamy for blending" before it "dries to a long-lasting finish that won't budge" with "intense" coverage. I'm a long-time fan and user of the formula--almost a decade now--and they're still a go-to. I keep a handful of formulas at my fingertips, and I have all of the shades from this range in a cup within reach.

It isn't the longest-wearing formula I've come across, but I find that it balances longevity with creaminess in application and ease of removal at the end. They also wear away "kindly," so while the line might get thinner, it doesn't drag or bleed toward my under eye area. The formula has solid, long-wear at eight to 10 hours before fading, thinning, or having a bit of migration to the outer corner. The less shimmery shades tend to have the most visible movement, whereas the more shimmery shades tend to fade or thin.

The pigmentation varies a lot from shade to shade with more matte shades often having the most coverage in a single layer, followed by more metallic finishes. The more glittery the finish, the weaker the coverage and application were. Many of the shades in the range are buildable and apply with near-to or opaque coverage when applied in short, overlapping strokes. The majority are very comfortable to apply on the lower lash line or waterline.

They have a creamy, glide-on consistency as promised, and they can be smudged or blended out, so they are particularly useful for someone who likes a more diffused look for their eyeliner.

As someone who has had a lot of these eyeliners over time, I can attest to the fact that they do not dry out readily. Some of the shades I have that I don't use (because they're THAT old) are still creamy and glide-on when swatched.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
Makeup Look
Claims / Ingredients

Our award-winning, bestselling, and waterproof 24/7 Glide-On Eye Pencil comes in an insane range of shades, from daytime neutrals to electric hues, and five finishes—shimmer, satin, matte, metallic, and glitter. This eyeliner goes on smoothly, stays soft and super-creamy for blending (about 30 seconds), then dries to a long-lasting finish that won't budge. Line your eyes with a hint of color or opt for a graphic, dramatic look. Use them solo or combine with Urban Decay eyeshadows for more intensity. Created with 50 percent moisturizing ingredients suspended in a waterproof formula, 24/7 Eye Pencil gets a boost from vitamin E, jojoba oil, and cottonseed oil. Use the Grindhouse Double Barrel Sharpener to keep your pencils always sharp.

33 Written Reviews

By Alison 4 weeks ago.

Literally my favorite liner shade of all time, but it does move around a bit during the day, especially on the inner corner upper lash line. On me, what was a crisp line will blur out a bit (I'm not sure whether to call this migration or smudging, so I chose migration, because smudging for me means transfer to the lower lash line or the brow bone, which this does not do--the line just moves a little and becomes less defined).

Tags: highly-pigmented, smooth, easy-to-apply, smudgeable, migrates, easy-to-sharpen
Skin Type: Dry - Skin Tone: Light Plus - Undertone: Yellow

By Mariella 2 months ago.

I was so glad to get this pencil liner when it was released with the Game of Thrones collection. I'd been waiting for a liner this colour for years. I only wish UD could make this shade (perhaps with a new name for copyright issues) permanent. It looks gorgeous with my dark brown eyes and the pencil itself is creamy smooth and long-wearing. It totally lights up my whole face because of how it illuminates my lower lash line or inner corners.

Tags: highly-pigmented, creamy, smooth, easy-to-apply, long-wearing
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Lauren 7 months ago.

Creamy, blendable, doesn't quite set, better for a lived in look than a precise one. Tiny glitter that doesn't leave much impression unless you're very close.

Tags: buildable, highly-pigmented, creamy, migrates, smudges, easy-to-sharpen, great-for-beginners
Skin Type: Dry - Skin Tone: Very Light - Undertone: Yellow

By Stephanie 11 months ago.

Funnily enough, this looks like a dark purple on me, instead of a red. It is very pigmented and creamy, so you don't have to tug at your skin, and it stays really well on my eye and pretty well in my water- and tightline. It also really brings out the green in my eyes. My only problem with it is that the formula seemingly makes it impossible to sharpen it into a really sharp point for me.

1 out of 1 user found this review helpful.
Tags: highly-pigmented, creamy, easy-to-apply, long-wearing

By Alison 1 year ago.

I purchased the UD 24/7 liner "vault," so I've been able to try every shade of this line. Invasion is one of the very few in the range that transfers to my brow bone during wear when applied to the upper lash line. And transfer happens even if I wear eyeshadow on my brow bone in an attempt to curb transfer. Therefore I recommend using this shade either blended out, or as an intensifying base under powder eyeshadow. The transfer is very noticeable and unattractive with a liner this dark! Additionally, the transfer worsens throughout the day, so unfortunately I can't just do a one-time touch-up with a makeup wipe. A few more details about me - my lids are not abnormally oily; I have moderately deep-set, non-hooded eyes; transfer is highly unusual for me with shadow/liner in general; and finally, I do not typically experience smudging with mascara (so I don't need to use waterproof mascara daily). This is all to say the transfer for me was unexpected and quite disappointing for a moderate/high-end price-point product. 3 stars because the shade is stunning and I still find satisfying use of the product when blended out or used as a base.

Tags: highly-pigmented, creamy, smooth, easy-to-apply, migrates, easy-to-sharpen
Skin Type: Dry - Skin Tone: Light Plus - Undertone: Yellow

By hollytriedit 2 years ago.

Beautiful color, but it smudges to easily. It's a little too creamy.

Tags: buildable, highly-pigmented, creamy, easy-to-apply, smudgeable, smudges
Skin Type: Normal-to-Oily - Skin Tone: Light - Undertone: Neutral

By Livia Ponzio 2 years ago.

It's a nice alternative to pitch black eyeliners. Although pretty pigmented the color has a slight sheen in it and a dark grey undertone, it applies easily and is easily bleandable. texture is pleasant on the skin and it lasts fairly long.

Tags: buildable, creamy, smooth, easy-to-apply, long-wearing, easy-to-sharpen
Skin Tone: Light Plus - Undertone: Neutral

By Livia Ponzio 2 years ago.

Perfect eye pencil to pair with the darker colors in the Urban Decay Naked Cherry Palette. Nice deep burgundy-cherry color, it applies easily and is easily bleandable. texture is pleasant on the skin and it lasts fairly long, easy to use also for tightlining to give the usual makeup-no-makeup look a nice warm twist.

Tags: buildable, creamy, smooth, easy-to-apply, smudgeable, long-wearing, easy-to-sharpen
Skin Tone: Light Plus - Undertone: Neutral

By Valerie 2 years ago.

Amazingly creamy, non-smudging, pigmented, beautiful shiva, does not budge! I’ve had it as an inner corner highlight, rubbed my eyes, it’s still there - high shine as ever. This warm platinum metallic is identical to Space Dust from the winter 2018 mini eyeliner Hex Remedy collection, in case you can’t get your hands on it!

1 out of 1 user found this review helpful.
Tags: highly-pigmented, creamy, easy-to-apply, long-wearing, easy-to-sharpen, great-for-beginners, great-value
Skin Type: Combination - Skin Tone: Very Light - Undertone: Neutral

By Under 3 years ago.

Beauty colour!

1 out of 1 user found this review helpful.
Tags: highly-pigmented, dry, easy-to-apply, migrates, great-value
Skin Type: Normal - Skin Tone: Light Tan - Undertone: Neutral

By Ana Maria 5 years ago.

Urban Decay Zero is a black that's not too black, enabling to create a slightly softer look. It's waterproof, stays on the waterline through the day. The pencil does not dry that quick; but if you want to smudge it, you have to be quick.

Tags: buildable, highly-pigmented, smooth, easy-to-apply, smudgeable, long-wearing
Skin Type: Combination - Skin Tone: Light Medium - Undertone: Yellow

By Becky 5 years ago.

Perfect for my lower lash line-- gives definition but doesn't make my eye look droopy and isn't too harsh with my fair skin.

1 out of 1 user found this review helpful.
Tags: smooth, easy-to-apply, long-wearing
Skin Type: Oily - Skin Tone: Very Light - Undertone: Pink

By Heli 5 years ago.

As is the way of teals this stains the skin lightly after wear. If that doesn't bother you it's an excellent, vibrant all day eyeliner.

Tags: highly-pigmented, creamy, smooth, easy-to-apply, smudgeable, long-wearing
Skin Tone: Lightest - Undertone: Neutral

By Frida 5 years ago.

The best eyeliner I ever tried, it last almost all day long, it's high pigmented and don't transfer to the waterline.

Tags: highly-pigmented, creamy, easy-to-apply, long-wearing, great-for-beginners

By Deepti 6 years ago.

I use Perversion - my new favorite eyeliner for tightlining. I like the fact it has vitamin E oil and jojoba oil in it so i know I'm not damaging the roots of my lashes since I wear makeup 5 days a week for week minimum. Also it lasts all day long which is awesome! I don't have to use much to make my eyes pop.

1 out of 1 user found this review helpful.
Skin Type: Normal-to-Dry - Skin Tone: Tan - Undertone: Yellow

By Starrenite 7 years ago.

I had big hopes for this because of all the rave reviews, but it ended smudging like all the other so-called waterproof long lasting eye liners. Shortly after applying I was starting to get it under my eyes. Daily I had to constantly wipe under my eyes to remove it, it gave me raccoon eyes. The only long lasting waterproof eyeliner is the Make up Forever Aqua eyes. That stuff seriously doesn't move!

Skin Type: Combination - Skin Tone: Light Medium - Undertone: Olive

By Savana 7 years ago.

This eyeliner is my go to! Although it's my first from UD, I'll be getting more. The color and texture is so wonderful. It's a great alternative to black or brown because it helps wake up my hazel eyes. It blends very well and stays in place throughout the day. The color is perfect for a neutral/light eye or using it heavily for a darker look. It doesn't overpower my very pale skin if I'm just wearing eyeliner and mascara (too dark of black looks unnatural on me). I can imagine it would look gorgeous on someone very tan as well!

Skin Type: Dry - Skin Tone: Very Light - Undertone: Yellow

By Ruca 7 years ago.

I own so many 24/7 pencils, and I often wonder WHY I keep buying them when I don't care much for any of them, to be quite honest. I strongly prefer MAC's Chromographic Pencil in Black Black over Perversion. I detest the way the glittery, shimmery pencils refuse to leave any color on my water line. I find myself screaming in a histrionic rage at these stupid metal caps that fall off constantly, either ruining my pencils, or just annoying me by forcing me to retrieve lost caps off the floor after they roll under my bed because I was silly enough to place the cap on the back-end of the pencil AGAIN, just as I do with all my pencils. I have asked myself a thousand times, WHY OH WHY ARE THESE THINGS SO POPULAR?!? because of all of my frustration and disappointment, and for $20 a pencil, I ought to be squealing with excitement over them every single time. And then it happened. CHAOS came into my life, and made all the 24/7 hype make sense. This has to be the most amazing eye pencil I have ever owned. Vibrant, beautiful, sexy. It glides on (as advertised) with great ease and comfort. It is easy to flip into a lovely and flawless sharp-tailed wing, which is no simple feat with the average pencil. I cannot say enough about how deeply I adore this pencil. Now, I am desperate to complete my 24/7 collection of MATTE shades specifically, as well as a few of the brighter shimmer shades that make me feel all warm and fuzzy just to look at online. I can only hope even one of the other pencils I'll be buying is half as awesome as CHAOS is. LOVE LOVE LOVE.... LOVE.

2 out of 2 users found this review helpful.
Skin Type: Normal-to-Dry - Skin Tone: Lightest - Undertone: Yellow

By Aurore 7 years ago.

The only one 24/7 pencil that doesn't want to stay in place. Every other that I own is truly long-wearing and this one migrates like crazy ! But as the color is so pretty, it is worth the maintenance.

Skin Type: Normal - Skin Tone: Lightest - Undertone: Neutral

By Teal 8 years ago.

I have several Urban Decay eye pencils and I generally love them. Flipside, for whatever reason, does not live up to the reputation of the rest of the line. I bought it for the color, but it's so hard for me to get any color payoff from this one that it wasn't at all worth it. It tugs and skips during application, so it takes a couple of passes to get an adequate line. Sadly, it's a overall disappointment.

Skin Type: Oily - Skin Tone: Deep Tan - Undertone: Yellow

By Gina 8 years ago.

Warm toned brown that is terrific for a natural look and is very blendable, although it stays where it's put all day!! Easy to apply and does not tug, best applied in short strokes to get the most color deposit.

Skin Type: Normal-to-Oily - Skin Tone: Light Plus - Undertone: Yellow

By Jess 8 years ago.

1999 is a lighter, slightly redder purple than Rockstar, plus an added glitter. It's a great color and looks awesome for a little while, but even with primer and a shadow set this stuff migrates almost immediately on my eyes. If you don't have oily eyelids like I do you'll probably have better luck with this than me.

1 out of 1 user found this review helpful.
Skin Type: Combination - Skin Tone: Very Light - Undertone: Neutral

By Jess 8 years ago.

Stash is an amazing dark khaki green with a slight gold shimmer, it goes on so smoothly and blends well on application but once it's dried it sticks! For me, green eyed and pale, it's a great alternative to brown eyeliner which always tends to make me look like I've been crying.

Skin Type: Combination - Skin Tone: Very Light - Undertone: Neutral

By Jen 8 years ago.

I'm sorry but I have tried every eyeliner that is a so called dupe of this eyeliner and none of them have measured up to Perversion. It is THE best pencil eyeliner I have found for the water line. I have repeatedly bought this eyeliner.

4 out of 4 users found this review helpful.
Skin Type: Oily - Skin Tone: Very Light - Undertone: Pink

By melissa 8 years ago.

Loe this eyliner pencil. Budget friendly, creamy & long-lasting. Am disappointed about the many discontinued colors. Urban Decay's website still has many for sale. However, like the Temptalia review, I feel a hole exists in the violet with blue undertone range. Also, have been anxious to try binge to add a blue to my collection. Am older, and like a natural look, but like to play with color at times; mostly purples & greens. But purples w/too strong red undertones make my eye appear unaturally red. With eyes that change from green to blue, I find that purples & greens bring out my eye color in a nice way. Mildew & Ransom have worked well. I've also wanted to add Lust. It seems that most of my favorite colors will soon be gone.I know that MUFE has 11L, similar to Lust. I like MUFE,but not as creamy as the 24/7 colors.Does anyone have ideas that might let Urban Decay know their newly discontinued colors leave a hole in their line?

Skin Type: Dry - Skin Tone: Light Medium - Undertone: Yellow