Eyeshadow Primer Potion

Urban Decay

Urban Decay Eyeshadow Primer Potion

Urban Decay Eyeshadow Primer Potion is a primer that retails for $20.00 and contains 0.33 oz. ($60.61 per ounce). There are 9 shades in our database.

Editor's Review
Best Performers
Claims / Ingredients

The number-one primer* for indestructible, all-day eyeshadow, our legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for ALL-day shadow. Of course, every shade is paraben-free.

13 Written Reviews

By Katherine 3 years ago.

This was the first eye-primer I ever used and I swore by it for years. However, with each bottle I've had, the first few uses are great, and then I have to force myself to use the rest of it because it doesn't hold the color like the earlier uses. I have found a less-expensive, more effective option that I'll stick to from now on,

Tags: greasy, easy-to-apply, spreads-easily, wears-away-quickly
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Neutral

By Emily 3 years ago.

A classic, it gets the job done!! All my shadows look great on top of it, I just wish it was a little cheaper! That is literally my only issue with it. After I use up what I have I'll probably try another brand to start a search for a cheaper alternative.

Tags: lightweight, easy-to-apply, long-wearing, too-little-product
Skin Type: Combination - Skin Tone: Very Light - Undertone: Neutral

By Heather 6 years ago.

This is a good primer, but I don't really understand the hype when the ELF primer is just as good. I've heard the primer potion in the shade Eden is better because it cancels out veins on the eyelid, but I purchased the classic transparent one and wasn't super wowed.

Tags: gel-like, lightweight, easy-to-apply, spreads-easily
Skin Type: Combination - Skin Tone: Very Light - Undertone: Neutral

By Isabella 8 years ago.

This is the only eye shadow primer I use! I swear by it. I have the original matte and the glitz gold one. I use the matte one when I am using matte colors or colors without neutral tones. I use the gold one when I'm using colors with shimmer or any neutral colors. This product literally does exactly what is says.

Skin Type: Combination - Skin Tone: Medium - Undertone: Yellow

By Mariella 9 years ago.

How can I have neglected to review the single most life changing cosmetic product out there? I'm much older than most here and can well remember the time before there was any such thing as an eye shadow primer. About the only thing out there that lasted the way UDPP does was an "automatic eyeshadow" from Estee Lauder but all of those were tinted. They came in a tube with a doe foot type applicator, much like Nars Radiant Creamy Concealer or Nars Eyeshadow Base but they were coloured and frosty. I recall having a lovely purple one, a peachy one and a taupey brown one. Other than that, any powder eyeshadow I wore creased. It didn't matter what I used or what I did - after a few hours, it would all end up as a gross line in my crease. So for years, I rarely wore eyeshadow. Then, in the 90's some time (or perhaps a bit later), UDPP (the original) found its way into my life and it's been full speed ahead since then. I apply the tiniest amount of this onto my lids in the early morning and my eyeshadows are still fresh and uncreased when I remove my makeup at night. Many similar products are available to us all in the marketplace now, in all different price ranges and formulas and how lucky we are because UDPP and products like it have made wearing eyeshadow a pleasure. I also have this in Eden (great to use on its own or to mask red or bluish lids) and in Sin (ditto on wearing on its own and also to give MAC's Tempting and other Lustre shadows a bit of the boost they need.

Tags: easy-to-apply, spreads-easily, long-wearing, stays-matte, great-value, travel-friendly
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Mariella 9 years ago.

I've got 3 types of UDPP and what I love about Sin is that it's so versatile. It can be worn along as a long-lasting eye brightening shadow and it just looks so fresh and pretty (provided you don't overdo it). Even better, using it under shadows like MAC Tempting (beautiful in the pan but less so when applied) really brings out the beauty that is usually lost when these types of shadows are applied. Great product. And I might be weird, but I like my old Genie bottle with the bent doe-foot. Seems to dry out far less quickly than in the squeeze tube.

Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Pink

By Tuana 10 years ago.

I love love love this product. I have such oily eyelids, so the PPP is the only thing that can prevent them from looking greasy, and it makes my eye make up last for many hours (what doesn't happens without the PPP). I also love using it a little bit under my eyes when I'm using eyeshadow/eyeliner there, so it'll stay put as well. I will definitely repurchase this product as well as try the other shades.

Skin Type: Oily - Skin Tone: Medium - Undertone: Yellow

By Jarvis 10 years ago.

As a quick note, I'd like to say this is for the original (sheer/non-colorful) primer. I've yet to try the other three. However, Original is truly a product that does what it says it's going to do: make eyeshadow last longer. It's lightweight and blends in easily, although it is not clear -- it does have a faint, extremely light brown color, but that blends out to sheer. The fact is, this isn't an extraordinary product. It's not a miracle worker. But it does what it says it's going to do, and it does so well.

Skin Type: Normal-to-Dry - Skin Tone: Lightest - Undertone: Pink

By Tuva 10 years ago.

This is one of my HG products. Say bye bye to creasing eyeshadow, and hello to looking fabulous all day! Your eyeshadow stays vibrant, true to colour and there's no creasing.

Skin Type: Very Dry - Skin Tone: Very Light - Undertone: Pink

By Alejandra 10 years ago.

I love this primer, it is a little expensive but one tube of it has lasted me for a bit over a year now and I use it at least 5 times a week so it is not very expensive "per use". If you are an urban decay frequent customer they throw in a primer with almost every eye shadow palette anyway. The thing I don't like so much is the packaging. The genie bottle cap is cracking on me but granted i have had it for over a year and the plastic tube ripped open a bit and the air made the primer a little bit more dry. I wish the packaging were more sturdy but then again I should probably purchase a new one soon.

Skin Type: Oily - Skin Tone: Light Medium - Undertone: Neutral

By Elle 10 years ago.

This will forever be my go-to primer. I couldn't imagine going to anything else. the texture is thin and light which makes it easy to blend into the skin. It absorbs easily, so it isn't a mess when it comes to actually applying eyeshadow. It definitely makes your eyeshadows stay in place for hours. I am also of fan of finding multiple uses in one product, and with that, I've made this product a huge life saver of mine. If I'm ever in such a hurry that I get mascara on my face or mess up on my brows, just a little dot of primer is perfect to just rub over it. It will clear up whatever mess I made in just a few seconds, and then I will add a matte powder over it. It definitely saves me from those rushed morning time mistakes. I will continue to repurchase this product, as it is a lifesaver for me!

Skin Type: Combination - Skin Tone: Very Light - Undertone: Pink

By Ann 10 years ago.

Unpopular opinion time, but I'm just not a big fan of this primer. I find that it's a bit sticky and doesn't help intensify my eyeshadow or prevent creasing. The best eyelid primer that works for me is MAC Paint Pot in Soft Ochre, which goes on creamy but sets dry.

Skin Type: Combination - Skin Tone: Very Light - Undertone: Pink

By Erin 10 years ago.

So I originally tried this when I got my Naked Palette and I've been hooked ever since. I just recently bought the full tube and although it is pricey I'm 100% ok with that. I love the stuff and will continue to buy it for as long as I wear eyeshadow.

Skin Type: Normal-to-Dry - Skin Tone: Deep Tan - Undertone: Neutral