Urban Decay Naked Ultraviolet Eyeshadow Palette Review & Swatches

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Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet over Primer
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet over Primer
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette
Urban Decay Naked Ultraviolet Eyeshadow Palette

Naked Ultraviolet

Urban Decay Naked Ultraviolet Eyeshadow PaletteUrban Decay Naked Ultraviolet Eyeshadow Palette ($49.00 for 0.36 oz.) includes a mix of warmer, peachy neutrals with lavender to purple hues. The palette contained two true mattes, one semi-matte, one satin, and the remaining eight shades were some form of pearl to frost. I was surprised that all of the mattes were quite light; there’s no mid-tone or dark matte shade at all, which limits the versatility of looks in the palette–given that there are 12 shades, there should have been room for at least one!

The more matte shades were soft, somewhat dry and powdery but decently pigmented and really more in need of primer than a lot of work. The majority of the shimmers were firmly-pressed into the pans, thin, dry, and papery to the touch (where they were noisy!), which made them difficult to pick up, to apply (they turned patchy), and to build up. They typically needed to be applied over a primer and with a wet brush or fingertips (the latter sometimes absorbed more product than it could transfer onto the lid).

I know some might feel like because it is a “Naked” palette, it shouldn’t be pigmented, except that’s not how the Naked palettes have been marketed–and that includes this one. This palette is described as “hyperpigmented, velvety” that are “ultra-blendable.” They describe the purples as “vivid.” The tag line on the banner on the homepage reads “12 vivid neutrals with a purple pop.”

There’s very little that’s vivid about this palette; it’s the definition of a lackluster release from a mainstream brand that can and has done better. The purples in the palette are shades we’ve seen over the years from Urban Decay, but I have eyeshadows from as long as 10 years ago from Urban Decay that feel better and apply better. Even their core range has singles that are far better in performance in every way, like Tonic instead of Euphoric, Vice instead of Cyber Punk, 1985 instead of Warning, Rockstar instead of Digital, and X instead of Dazed.

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Urban Decay Trippin' Eyeshadow
Urban Decay Trippin' Eyeshadow
Urban Decay Trippin' Eyeshadow
Urban Decay Trippin' Eyeshadow
Urban Decay Trippin' Eyeshadow
Urban Decay Trippin' Eyeshadow

Trippin'

Trippin’ is a light peach with warm, orange undertones and a satin sheen. It had a moderately powdery, thinner consistency that sheered out when applied to bare skin (you’ll want a primer to see the real finish and get coverage). It had good pigmentation initially, though. There was fading present after six hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Talc, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Boron Nitride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose. [+/- (May Contain / Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine].

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Urban Decay Mind Slip Eyeshadow
Urban Decay Mind Slip Eyeshadow
Urban Decay Mind Slip Eyeshadow
Urban Decay Mind Slip Eyeshadow
Urban Decay Mind Slip Eyeshadow
Urban Decay Mind Slip Eyeshadow

Mind Slip

Mind Slip is a light, peachy orange with moderate, warm undertones and a matte finish. It had good pigmentation that could be built up to full coverage when applied over a primer, but it had enough powderiness that it sheered out when applied over bare skin. The consistency was soft, moderately powdery, and a touch dry but not papery like some of the shimmers were. This shade lasted decently for seven hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Talc, Mica, CI 77891 / Titanium Dioxide, CI 77492 / Iron Oxides, CI 75470 / Carmine, Ethylene/Acrylic Acid Copolymer, Alumina, Zinc Stearate, Caprylic/Capric Triglyceride, Boron Nitride, Sodium Dehydroacetate, CI 19140 / Yellow 5 Lake, Phenoxyethanol, Sorbic Acid, Cellulose.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
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Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow
Urban Decay Dazed Eyeshadow

Dazed

Dazed is a brighter, light-medium coral with strong, warm orange undertones and a lighter, peachy gold shimmer that gave it a frosted finish. It had medium pigmentation in a single layer, which built up to semi-opaque coverage with a second layer but required an eyeshadow primer and wet application (or fingertip application) to get full coverage that went on smoothly and reflected the intensity of sheen/shimmer as seen in the pan.

The consistency was drier, thin, and slightly papery to the touch, which made it “noisy” to work with compared to most eyeshadows–including many past eyeshadows by the brand. It showed signs of fading after six and a half hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Oryza Sativa Extract / Rice Extract, Calcium Sodium Borosilicate, Talc, Alumina, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Silica, Sorbic Acid, Tin Oxide. [+/- (May Contain / Peut contenir): Mica, CI 77891 / Titanium Dioxide, CI 75470 / Carmine, CI 77491, CI 77492 / Iron Oxides, CI 19140 / Yellow 5 Lake].

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Urban Decay Hacked Eyeshadow
Urban Decay Hacked Eyeshadow
Urban Decay Hacked Eyeshadow
Urban Decay Hacked Eyeshadow
Urban Decay Hacked Eyeshadow
Urban Decay Hacked Eyeshadow

Hacked

Hacked is a muted, medium mauve with strong, warm undertones and a matte finish. It had semi-opaque color coverage in a single layer, which was more prone to sheering out than it was building up unless applied over a primer.

The texture was blendable, soft with light powderiness but didn’t seem to have issues with fallout during application. The color stayed on decently for seven hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Talc, Caprylic/Capric Triglyceride, Silica, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose. [+/- (May Contain / Peut contenir): Mica, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, CI 77007 / Ultramarines].

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
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Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow
Urban Decay VR Eyeshadow

VR

VR had a reddish-copper base with warm undertones and iridescent aqua-green sparkle. The texture was incredibly firmly-pressed in the pan, stiff to work with, and so dry and thin that it felt and sounded papery. I had to jab at the surface to get sheer coverage for a swatch, and in practice, I had to really push and jab at the surface and then apply it with a fingertip to get decent coverage on my skin but it was never opaque (even over primer). It applied fairly evenly, which was a surprise, with a fingertip, at least! It started to fade after six hours of wear on me.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Calcium Sodium Borosilicate, Mica, Caprylic/Capric Triglyceride, CI 77491 / Iron Oxides, CI 77891 / Titanium Dioxide, Talc, Zinc Stearate, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Cellulose.

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Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow
Urban Decay Lucid Eyeshadow

Lucid

Lucid seemed to have a paler white base with minty green to aqua shifting pearl. The texture was drier and more loosely-pressed, so there was some fallout during application. I’d recommend applying this with a fingertip or a lightly dampened brush to maximize the smoothness of the powder once applied and to minimize fallout. It had good pigmentation that could be built up, and it had a very brightening effect that the remaining translucency likely wouldn’t be a deal-breaker. It wore well for seven and a half hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

CI 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Talc, CI 77491 / Iron Oxides, Cellulose, CI 77510 / Ferric Ferrocyanide.

We hope you'll consider supporting Temptalia by shopping through our links below. Thanks!
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Urban Decay Optimized Eyeshadow
Urban Decay Optimized Eyeshadow
Urban Decay Optimized Eyeshadow
Urban Decay Optimized Eyeshadow
Urban Decay Optimized Eyeshadow
Urban Decay Optimized Eyeshadow

Optimized

Optimized is a light-medium lavender with subtle, cool undertones and a satin finish. There was almost a a bluish-aqua pearl to it that made it look slightly cooler-toned. It was fairly powdery in the pan, and there was fallout during application along with sheering out of the coverage (which seemed mostly opaque). The drier texture seemed to accentuate my natural skin texture and made it appear chalky to my eye. The eyeshadow stayed on decently for six hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Mica, Talc, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Zinc Stearate, Boron Nitride, CI 75470 / Carmine, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose.

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Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow
Urban Decay Warning (Ultraviolet) Eyeshadow

Warning (Ultraviolet)

Warning (Ultraviolet) is a medium, pinky-purple with warm undertones and satin sheen with shifted blue-to-violet. The texture was drier, thin, and slightly firm in the pan, though not to the point where it was unworkable. It was, unfortunately, difficult to get to lay down evenly and with true-to-pan vibrancy and sheen without a primer. I’d recommend using it with a primer but also applying it with a dampened brush. The color wore decently for six and a half hours before fading noticeably.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Mica, CI 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, CI 77163 / Bismuth Oxychloride, CI 75470 / Carmine, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Talc, CI 77510 / Ferric Ferrocyanide, Cellulose, Ethylene/Acrylic Acid Copolymer.

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Urban Decay Cyber Punk Eyeshadow
Urban Decay Cyber Punk Eyeshadow
Urban Decay Cyber Punk Eyeshadow
Urban Decay Cyber Punk Eyeshadow
Urban Decay Cyber Punk Eyeshadow
Urban Decay Cyber Punk Eyeshadow

Cyber Punk

Cyber Punk is a medium purple with subtle, warmer pink undertones and a barely-there, more frosted finish. The shimmer was more noticeable, but the texture was very thin and dry, so I didn’t feel like the shimmer translated well when applied, and felt almost papery to me. It had semi-opaque coverage but wasn’t buildable. When I tried to work with it on my lid, I had to apply it with my fingertip to get a more even lay down of color. There was noticeable fading after six hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Mica, Caprylic/Capric Triglyceride, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Calcium Aluminum Borosilicate, CI 75470 / Carmine, CI 77007 / Ultramarines, Talc, CI 77491 / Iron Oxides, Zinc Stearate, CI 77510 / Ferric Ferrocyanide, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Tin Oxide, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

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Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow
Urban Decay Euphoric Eyeshadow

Euphoric

Euphoric is a brighter, medium lavender with a subtle, warmer-toned base and cooler, blue-to-violet shifting pearl. It had semi-opaque pigmentation in a single layer, which was buildable to full coverage with a second layer. This was one of the few shimmer shades that actually applied decently without having to use a primer or wet application, but it needed to be pressed and packed on.

The texture was on the thinner, drier side but softer and “creamier” in comparison to other shades in the palette. There were signs of fading present after seven hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Mica, CI 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, CI 75470 / Carmine, Sodium Dehydroacetate, CI 77510 / Ferric Ferrocyanide, Phenoxyethanol, Sorbic Acid, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.

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Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow
Urban Decay Purple Dust Eyeshadow

Purple Dust

Purple Dust is a blackened purple with lighter iridescent micro-sparkle. It looked more sparkling and shimmery in the pan, but it translated into a very dry, patchy, lightly frosted finish when applied. The texture was very dry, thin, and firmly pressed in the pan, which made it feel almost papery to the touch and was stiff to work with. The product didn’t apply well to bare skin at all, and it had to be applied over a primer and with a dampened brush to get an even layer of semi-opaque coverage. There was visible fading after six hours of wear.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

Caprylic/Capric Triglyceride, Calcium Sodium Borosilicate, Silica, Zinc Stearate, Sodium Dehydroacetate, Tin Oxide, Phenoxyethanol, Sorbic Acid, Ethylene/Acrylic Acid Copolymer, Talc, Cellulose. [+/- (May Contain / Peut contenir): CI 77491, CI 77499 / Iron Oxides, Mica, CI 77891 / Titanium Dioxide, CI 77510 / Ferric Ferrocyanide].

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Urban Decay Digital Eyeshadow
Urban Decay Digital Eyeshadow
Urban Decay Digital Eyeshadow
Urban Decay Digital Eyeshadow
Urban Decay Digital Eyeshadow
Urban Decay Digital Eyeshadow

Digital

Digital is a blackened-brown with subtle, cool undertones and a pearl finish. It had opaque color coverage with a firmer, slightly thinner texture, though it didn’t feel as dry as the other shades to the touch. It was noticeably drier when I started to apply an blend out the color on my lid, and it tended to push other eyeshadows around a bit, which created patchiness. It stayed on decently for seven hours before fading visibly.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Formula Overview

$19.00/0.05 oz. - $380.00 Per Ounce

The formula is typically described as "high-pigment" that "stays on your lids" and goes on "seamlessly." Their permanent range has a lot of fantastic shades in it, and many of them are pigmented, blendable, and long-wearing. Some of their matte are real workhorse kind of shades with soft, smooth, silky, and blendable textures, while their shimmers and pearly shades are very rich in payoff and apply beautifully to the lid. They wear between seven and nine hours on me, depending on the shade and finish.

Browse all of our Urban Decay Eyeshadow swatches.

Ingredients

CI 77499 / Iron Oxides, Mica, Caprylic/Capric Triglyceride, Talc, CI 77400 / Copper Powder, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Zinc Stearate, Cellulose, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, Ethylene/Acrylic Acid Copolymer.

About Reviewer
Review FAQ
Reviewer

Christine Mielke is the editor-in-chief and has been reviewing products for over 14 years.

She has normal-to-dry skin with occasional dryness on cheeks and nose. She has a light plus skintone with subtle, warmer yellow undertones (view her foundation matches here).

Learn more about her review process here.

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35 Comments

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This is honestly worse than I thought it would be. Idk how you mess up such basic shades like peach and coral. But I’m happy that I followed my first instinct when I saw this palette. This was never a palette on my wish list bc I knew quite a few of the shades would not show up on my skin tone properly. It’s too bad bc it is honestly a very pretty palette. Also, the reviews that I’ve seen on this has been telling a very different story,

What a shame. I wasn’t interested in this palette for myself because the UD formula doesn’t work for me, even though I liked the color story. How disappointing for those who do enjoy the UD shadows.

The sandpaper sound these gritty shadows made was awful 🙁 I would be so disappointed if I bought this palette.

Given how long fans have been begging for a purple palette you would think they would make extra sure it was stellar. This is almost insulting. It’s like they didnt really want to do it, but just threw one out there to shut us up. Glad I came here for Christine’s review. Looks like I will be ordering the Colourpop purple palettes instead.

You are the one reviewer I can trust!! The youtubers raved about this palette(PR sample) though when they applied the shadows they cringed!! The shades don’t look good and apply even worse. UD should stop with the Naked name already. I feel the same way about the Magic in Charlotte Tilbury product names.

Yep, this! Even YouTubers I generally trust reviewed this palette favorably despite it being mediocre on the eyes as they applied the colors. I actually called several of them out on this. Like “you’re saying this is a good palette while I don’t see much pigment on your eyes, and you keep applying the shadow over and over… maybe you should say the truth this time?” . Christine here is the one of very few people whom I can still trust for honest reviews these days

I hear you…now I don’t know if I can trust those youtubers anymore, they liked the Charlotte Tilbury Airbrush bronzer too even though they had to reapply several layers to have a little bit of pigment showing!!

The ones who paid to purchase this palette did not like it either.

I agree with you. In the last week I saw multiple review, some with 2-4 looks in one video, and it was more than obvious the shadows underperformed. Still, people, even the most trustworthy and non-problematic ones, tended to hide or justify the flaws. They have been way more critical with other brands in the past… I don’t know what to think… maybe it’s the Naked nostalgia.

Oh that is so strange, VR is pretty much the best performing shade in the palette for me. Granted, that’s a bit like saying a durian smells better than a skunk. VR, Lucid, and Euphoric are really the only colors I’ll enjoy from this one.

Must be some quality assurance issue going on, at least regarding VR.

This is a shame, but I can’t say I’m surprised. Urban Decay eyeshadows have not performed well for me for a very long time, which makes me so sad because they were my first favorite high-end eyeshadow formula! I loved the original Naked palette and some of the Book of Shadows that were released quite awhile ago. But lately, they’ve been inconsistent, with some not being very pigmented, and they end up muddying on my eye after an hour or two of wear no matter how I adapt my application, making it very difficult to pull off a look using more than 2 or so shades. I’ve picked up a couple of the Naked palettes when they’ve been half off from time to time, and I have to say the only thing released in the last ~5 years that I have really enjoyed is the Naked Honey palette.

I’d love to know what in the fresh h*LL made UD believe that it was okay to release such a poor quality palette. Particularly one that we all clamored for: a purple Naked palette! What is odd is that different ones are having different experiences with this one. Makes me wonder if there may perhaps be some weird batch issues or something? That scratchy sound these make is like nails on a chalkboard, though! Horrible sounding!

It seems like a really bad move on UD’s part — A lot of us are wearing less makeup since we’re not going out as much, and also being more money-conscious because of economic uncertainty. Now seems like a REALLY bad time to release such a poorly performing product.

I have all the full sized Naked palettes except reloaded. I kind of collect them. However, I have no interest or desire in this palette, even for collector’s purposes.

Dang I knew this wasn’t going to score well. The swatches look weak. And I’m not impressed with the color story either. Rimmel makes a similar looking eye shadow palette for about $10. What happened to Urban Decay? Lately they are hit and miss, more on the miss side.

I have that Rimmel MagnifEyes Ultra Violet palette for which I recently paid $8 at Amazon, and, with a few exceptions, those colors glide on easily and, with primer, last all day and night. When I want a purple eye look, this is all I need. It’s a great palette for brown eyes.

I’m saddened that this isn’t better. C- with some F’s in there….oh, so sad. I just wish UD would re-release the original Naked palette. I know a lot of people think its time has come and gone but, honestly, for me, it’s still one of my most reliable palettes and one I can always turn to when I don’t know what the heck to do.

I am so super bummed that UD can’t seem to keep their quality control…well…controlled. I love this color story. I can do purples if they have some warmth to them so the warm neutrals were a super addition in my book. I’ll have to just try and dupe it on my own. I’m sure I can but having it all in one nice convenient palette is so nice when it’s a quality formula. Thanks for the honest review.

Vivid neutrals. What is that even supposed to mean? Vivid. Neutrals. They’re opposite terms!

I’m really surprised UD failed so hard on this one. It’s not like purple eye shadow is a new concept for them.

WOW…I was afraid this would happen. I had some hopes because Born to Run and Naked Honey seemed pretty good but this is not. It’s hardly going to show up on deeper skin tones–you’d need to pack it on and use primer to have it show up true-to-color at all–like we needed to do 10-15 years ago for a lot of shadow brands except for urban decay. Back then, UD was ahead of the game. Now? UD is a disappointment–which is sad for me bc I still use their shadow from naked 1 and naked basics. I think I’ll just pick up a couple palettes from colour pop. Maybe try one of the indie brands like sydney grace.

I unfortunately got this palette before finding this website. It’s going back tomorrow. I tend to wear foundations which are light with warm undertones and without primer, most of it barely showed up on me. There are several colors a brush wouldn’t even pick up. As a last resort, I applied the shades I was using on my lid with glitter glue and still couldn’t get them to appear pigmented. The only thing that salvaged the look I was trying to create today was popping some of the toppers from the Fenty galaxy palette over them to give them enough pop. Very disappointing…

We have gotten used to budget brands (CP) and indies (SG) beating the major leagues in the game they used to own. But when every dupe page has a UD dupe that is infinitely better than the one in this palette, it’s sleazy, as we know they could have made those shades decent, if they wanted to. Am I right? Don’t answer, the facts (swatches) speak for themselves.

How much worse can it get when indie brands like Sydney Grace and basically DS brands like BH Cosmetics can produce better quality eyeshadows than this?….

Well that was pretty disappointing. Some of the purple shades I like but I’ll probably wait and buy Wahala and the violets from Juvia’s Place . The sandpaper noise was bit disconcerting to be honest . Way to pricey for a palette that doesn’t deliver.

Woaw, such a let down ! The noise made by your swatches is insane ! It’s like you’re rubbing your finger against sandpaper !

How can a company that has released such a good product like the Born To Run eye palette and many others, trying to sell such a failure now?

I am so disappointed, and the scratching sounds are awful. Urban Decay is very unreliable now. Thank you for being an honest reviewer.

What the ____ happened, UD?
They have done purple and basic colours for years, and now they release this.
I am really disappointed as this is a palette I would have loved. Purple, along with berry and plum are my favourite colours.
Shame on UD but a great, big, huge Thank You to Christine for always being honest and really doing the job for us, the buyers of makeup.

Oof, and I’m pretty sure I can dupe this with better performing shades from Colour Pop that are already in my collection

I made an audible eww! At how bad purple dust translated from the pan, which looks like it should be a rich deep purple! Geez UD that’s your signature color…

Oh wow! Didn’t expect that rating. ? Not the best time to have a poor performing palette.

I’m not surprised at the patchiness of the purples… I have the on the run palette that has a purple shade, it’s really patchy and hard to blend so I wasn’t super excited about this release. When I saw the colors I just went ‘meh’, and as you said the variety of shadows is limiting. I have all the purples i need in my Too Faced mini peach (I forget it’s exact name lol but there’s an awesome dark purple shimmer in it) Bare Minerals Floral Utopia, and ND Lila Mini palettes. I guess I prefer burgundy and plum shades over actual purples. The only shade I would buy in a single from the UD palette is that pale creamy duochrome shade, I find it intriguing.

This is so disappointing and I’m really glad I didn’t pick this up. I knew I really only wanted the purple side and I figured that Viseart Liaison would still be a better purple palette, but seeing this review I feel so let down. I still have – and love! – the original Naked palette and am close to panning several of the shadows. Where did that quality go??

Urban decay used to be one of my favorite brands, but this is just sad. I’m grateful that I got to enjoy their products before they were bought out. Purple is their signature color and they already have awesome purple eyeshadows- how do you mess that up?! My nostalgic heart is sad that I no longer want their new releases, but alas there are better eyeshadow palettes out there. The Natasha Denona Lila palette comes to mind for those of you who love purple! ?

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