ColourPop Howlin' is a slightly cool-toned, light lavender with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
ColourPop Howlin' Pressed Powder Shadow ($5.00 for 0.04 oz.) is a light-medium lavender with cool undertones and a matte finish. It had semi-opaque pigmentation with a soft, lightly dusty texture that was fairly blendable and didn't sheer out too readily when applied. I would recommend patting it over primer, which helped improve the payoff. It lasted for seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Synthetic Fluorphlogopite, Talc, Boron Nitride, Zinc Stearate, Lauroyl Lysine, Magnesium Stearate, Dimethicone, Caprylic/Capric Triglyceride, Silica, Phenoxyethanol, Caprylyl Glycol, Dimethiconol, Ethylhexylglycerin, Hexylene Glycol, Blue 1 Lake (CI 42090), Carmine (CI 75470), Manganese Violet (CI 77742), Mica (CI 77019), Titanium Dioxide (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.