L'Oreal Purple Priority (758) is a slightly cool-toned, dark purple with a frost finish. It is a permanent eyeshadow that retails for $7.99 and contains 0.12 oz.
L'Oreal Purple Priority (758) Infallible 24-Hour Eyeshadow ($7.99 for 0.12 oz.) is a dark purple with subtle, warmer brown undertones and cooler, more violet-hued shimmer. It seemed to look deeper and cooler-toned when I used it on the lid than when I initially swatched it. It had medium, buildable color payoff when applied dry, and it was rather blendable and easy to work with as well. The eyeshadow was incredibly pigmented when used with a dampened brush. It wore well for 12 hours before starting to fade, and it was only slightly more faded after 16 hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
CYCLOHEXASILOXANE • ISODODECANE • TRIMETHYLSILOXYSILICATE • NYLON-611/DIMETHICONE COPOLYMER • HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER • CALCIUM ALUMINUM BOROSILICATE • CALCIUM SODIUM BOROSILICATE • SILICA • CAPRYLYL GLYCOL • SYNTHETIC FLUORPHLOGOPITE • TALC • POLYETHYLENE TEREPHTHALATE • LAUROYL LYSINE • TIN OXIDE • ALUMINA • POLYURETHANE-11 • [+/- MAY CONTAIN / PEUT CONTENIR: MICA • CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 77510 / FERRIC FERROCYANIDE • CI 77000 / ALUMINUM POWDER • CI 75470 / CARMINE • CI 77007 / ULTRAMARINES • CI 77288 / CHROMIUM OXIDE GREENS • CI 77289 / CHROMIUM HYDROXIDE GREEN • CI 77742 / MANGANESE VIOLET • CI 77947 / ZINC OXIDE • CI 77510 / FERRIC AMMONIUM FERROCYANIDE • CI 42090 / BLUE 1 LAKE • CI 19140 / YELLOW 5 LAKE]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.