Purple Priority (758)
L'Oreal Infallible 24-Hour Eyeshadow
L'Oreal Purple Priority (758) is a slightly cool-toned, dark purple with a frost finish. It is a permanent eyeshadow that retails for $7.99 and contains 0.12 oz.
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L'Oreal Purple Priority (758) Infallible 24-Hour Eyeshadow ($7.99 for 0.12 oz.) is a dark purple with subtle, warmer brown undertones and cooler, more violet-hued shimmer. It seemed to look deeper and cooler-toned when I used it on the lid than when I initially swatched it. It had medium, buildable color payoff when applied dry, and it was rather blendable and easy to work with as well. The eyeshadow was incredibly pigmented when used with a dampened brush. It wore well for 12 hours before starting to fade, and it was only slightly more faded after 16 hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Purple Priority (758)
PPermanent. $7.99.
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