theBalm #33 is a moderately cool-toned, light purple with a frost finish. It is a permanent eyeshadow that retails for $6.50 and contains 0.12 oz.
#33 is a cool-toned, violet purple with an iridescent sheen. It had moderate color payoff, but it was not as intense as it looked in the pan when swatched. It wasn't powdery, though, and the texture was smooth. It wore well for seven and a half hours without fading or creasing. theBalm A2 (LE, $16.00) is warmer-toned. Urban Decay Betrayal (LE, $18.00) is lighter. Urban Decay Omen (P, $18.00) is similar. See comparison swatches.