Optimized
Urban Decay Eyeshadow (Discontinued)
Urban Decay Optimized is a moderately cool-toned, light lavender with a matte finish. It is an eyeshadow that is permanent in this palette: Naked Ultraviolet.
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Optimized is a light-medium lavender with subtle, cool undertones and a satin finish. There was almost a a bluish-aqua pearl to it that made it look slightly cooler-toned. It was fairly powdery in the pan, and there was fallout during application along with sheering out of the coverage (which seemed mostly opaque). The drier texture seemed to accentuate my natural skin texture and made it appear chalky to my eye. The eyeshadow stayed on decently for six hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Optimized
PiPPermanent in Palette. $19.00.
Looking for something similar or to see what you have in your stash? Here are some of the top dupes for this product!
Naked Ultraviolet Eyeshadow Palette
PPermanent. $49.00/0.36 oz.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Mica, Talc, CI 77742 / Manganese Violet, CI 77891 / Titanium Dioxide, CI 77007 / Ultramarines, Ethylene/Acrylic Acid Copolymer, Caprylic/Capric Triglyceride, Zinc Stearate, Boron Nitride, CI 75470 / Carmine, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
