Violet is a brightened, medium purple with cool undertones and a frosted sheen. It had great color coverage that applied really smoothly and evenly with a soft, blendable consistency. The color lasted for ten hours on me before fading. Urban Decay Omen (P, $18.00) is lighter. Illamasqua Trance (LE, ) is less shimmery, darker. Fyrinnae Parental Advisory (DC, $8.25) is less shimmery, darker. Maybelline Potent Purple (P, $6.99) is less shimmery, more muted. Urban Decay Betrayal (LE, $18.00) is lighter. Tarina Tarantino Violet Storm #5 (LE, ) is less shimmery, darker. MAC Sexy PB&J (LE, $16.00) is less shimmery. Make Up For Ever D926 Blueberry (P, $21.00) is warmer. ColourPop Dare (P, $5.00) is more shimmery, warmer. Ardency Inn Royal (P, $21.00) is less shimmery, darker. Makeup Geek Caitlin Rose (P, $9.99) is darker, more muted, cooler. Urban Decay Flash (P, $18.00) is more shimmery, lighter, cooler. See comparison swatches / compare dupes side-by-side.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
VISEART'S eyeshadows are cruelty-free and formulated without the use of parabens, sulfates, phthalates, silicone, petrochemicals, gluten, and mineral oil. Known for their supreme blendability and buttery textures, these long-wearing, pigment-rich shadows will have you red carpet ready in no time! CHROMATIC FOILS: A full coverage pigment with a highly polished foiled finish. Ideal for use with the ESUM Mixing Medium for full effect. CRYSTALLINE HIGHLIGHTERS: A sheer to medium coverage shadow with a shimmering crystal finish. Ideal for highlighting the eyes, cheeks and facial features. DUOCHROMES: A medium coverage shadow with a dual colored, multidimensional reflective finish. Ideal for use with the ESUM Mixing Medium for full effect. MATTES: Full coverage, pigment rich shadow with a matte finish. METALLICS: A full coverage, pigment-rich shadow with a luxe velvet finish PRISMATIC METALLICS: A medium to full coverage metallic shadow with a multi-prismatic glitter finish. Ideal for use with the ESUM Mixing Medium for full effect. SATIN FINISH: A sheer to medium coverage shadow with a highly micronized lustrous finish.