Euphoric is a brighter, medium lavender with a subtle, warmer-toned base and cooler, blue-to-violet shifting pearl. It had semi-opaque pigmentation in a single layer, which was buildable to full coverage with a second layer. This was one of the few shimmer shades that actually applied decently without having to use a primer or wet application, but it needed to be pressed and packed on.
The texture was on the thinner, drier side but softer and "creamier" in comparison to other shades in the palette. There were signs of fading present after seven hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
Mica, CI 77891 / Titanium Dioxide, Caprylic/Capric Triglyceride, Talc, Zinc Stearate, CI 75470 / Carmine, Sodium Dehydroacetate, CI 77510 / Ferric Ferrocyanide, Phenoxyethanol, Sorbic Acid, Cellulose, Boron Nitride, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.