Digital is a blackened-brown with subtle, cool undertones and a pearl finish. It had opaque color coverage with a firmer, slightly thinner texture, though it didn't feel as dry as the other shades to the touch. It was noticeably drier when I started to apply an blend out the color on my lid, and it tended to push other eyeshadows around a bit, which created patchiness. It stayed on decently for seven hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Urban Decay’s groundbreaking new eye shadow formula. This reformulation of Urban Decay’s eye shadow features even softer, amazingly velvety texture; richer, more dense and decadent color; smoother, more uniform pigment distribution and blendability; and longer-lasting, more crease-free wear. The new line of shadows features a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay’s Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the formula resulting in insane color payout, color that stays on your lids, and sparkle that doesn’t fall. The amazing technology works for every shade and finish. Every Urban Decay shade is silky, blendable, and stays put.
CI 77499 / Iron Oxides, Mica, Caprylic/Capric Triglyceride, Talc, CI 77400 / Copper Powder, CI 77891 / Titanium Dioxide, CI 77742 / Manganese Violet, Zinc Stearate, Cellulose, Silica, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, CI 75470 / Carmine, CI 77510 / Ferric Ferrocyanide, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.